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The practice of celebrity endorsement. has proliferated overtime. Nowadays it has become a multi-million industry. Marketers use celebrity endorsers to influence the purchase decision of...
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The research focus on the gap that exist in the level of customers brand preference and loyalty toward beer consumption. Consumer preference is seen as how customers select goods and...
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Motivation deficit urges, aspiration drives and need of human beings wish tends to direct control and describe a particular behavior individual or group of individual. A question of what...
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This study investigated the impact of marketing communication in enhancing the performance of Guarantee Bank Trust and Ecobank. Among the main findings of the study are that the...
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Over the years, the Nigerian drug consumers have been exposed to lowquality, adulterated or fake drugs which they innocently consumed as genuine drugs. Iliis situation has led to physical...
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Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers' better design marketing...
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The study focused on the socio-economic determinant of profitability in cassava processing into garri in Umuahia south Local Government Area. The objectives of the study were to examine the...
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Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...
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This study has analyzed the factors affecting distribution and sales of dried fish in Abia State using selected markets; Umuahia main market (Umuahia North L.G.A) and Ndi-Oru market...
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The study had examined the effect of 'strategic marketing planning on enhancing effective customer delivery in Ecobank Nigeria Plc. In the course of the study, it was hypothesized that the...
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The performance of marketing functions basically marring consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing...
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For the researcher to grasp the full significance of the subject matter, intricacies has been curtailed using the appropriate techniques to attain the objectives; however, every societies...
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The study examined the patterns o [savings and investment among one hundred and twenty agribusiness producing Cairn firm operators in Abia slate. 'lime agribusiness farni firms in...
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The study access the efficiency measurement of plantain in Abia State. The objectives includes: to evaluate the losses incurred during sales whether as a result of lack of storage...
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work investigated brand preference among beer in Umuahia Metropolis. A self-rated interview and observation were used facilitate the research work and also as This research consumers of...
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The study focuses on customer services and the marketing performance of deposit money banks in South East Nigeria. The broad objective of the study was to examine the effect of...
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This study endeavours to discover the influence of Service Quality on Customer loyalty in deposit money banks in South-South Lone of Nigeria. live dimensions of serviec quality such...
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This study analysis the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to...
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This study is on effect of sales promotion on the consumption of soft drinks in Umuahia. A study of 7up bottling company Plc Umuahia Depot. One of the problems addressed in this study was...
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As a result of complex of nature of organizations, strategic planning and control has therefore become important in order [a achieve set of organization goals. This study therefore,...
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This study examined the effect of advertising on organizational turn Over using seven up bottling company Nigeria plc as a case. study employed purposive sampling technique in the...
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This study focused on effect of selected marketing functions on corporate marketing performance of private sector firms as it pertains to power and telecommunication in Abia State,...
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This study focused on customers' behaviour towards MTN promotional packages in Urnuahia North LGA, Abia State, Nigeria. The objectives of the study were to evaluate the socioeconomic...
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The study analyzed strategic innovation and marketing performance of some selected small and medium scale enterprises in Abia state. Specifically, it measured the impact of technological...
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The need for an organization to properly coordinate its marketing communication strategies to achieve a clear, consistent and competitive message about itself and its product has become...