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This study examined the effect of advertising on organizational turn Over using seven up bottling company Nigeria plc as a case. study employed purposive sampling technique in the...
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This study focused on effect of selected marketing functions on corporate marketing performance of private sector firms as it pertains to power and telecommunication in Abia State,...
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This study focused on customers' behaviour towards MTN promotional packages in Urnuahia North LGA, Abia State, Nigeria. The objectives of the study were to evaluate the socioeconomic...
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The study analyzed strategic innovation and marketing performance of some selected small and medium scale enterprises in Abia state. Specifically, it measured the impact of technological...
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The need for an organization to properly coordinate its marketing communication strategies to achieve a clear, consistent and competitive message about itself and its product has become...
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This research work was carried out to determine the effect of personnel motivation in the achievement of organizational goals in the Nigeria Bottling company Plc (Coca Cola), Aba. It...
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Service quality has become one of the major concerns of firms in the Telecommunication industry in the global scene, but little effort has been devoted to it in the developing countries...
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The broad objective of this study was to analyze the trend in rice production and imports in p Nigeria and identify the factors that influenced rice production and rice imports in Nigeria....
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This study examined the effect of cashless bank marketing policy on service delivery to Customers of selected banks in umuahia Metropolis, Ahi State, Nigeria. Specifically, the study...
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Many new employees are equipped with most of the knowledge skill need to start work; others may require extensive training and development before they would be ready to make contribution...
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This study was conducted with the ultimate aim of analyzing the impact of integrated marketing communication on organizational performance. The objective of this study was to improve...
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This research work is centered on the problems and prospects of marketing in small scale enterprises in Nigeria. The study was aimed at identifying and examining the problems militating...
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The heart of marketing concept is that the wants and needs of the consumers form the basis for all activities of the business finn. The satisfaction of these wants and needs provide the...
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In this research work on evaluation of Public Relation strategy in Government Parastatal, Power Holding Company of Nigeria (PHCN) the researcher labored to come out with the best,...
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The study focused on assessing the extent that the farmers 'physical distribution system/operations effectively and efficiently address its customer 's need in term of delivery,...
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In this research influence of packaging on purchasing reference was surveyed using Pz Company Nigeria Limited as a case study, packaging is a new phenomenon in Nigeria's economic...
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This research work focused on the effect of motivation of salesperson on performance of firms in Anambra State. The study was carried out in Ontisha, Anambra State L.G.A. using Amos Best...
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Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in tel-ms of consumer needs and wants. Some companies or organizations...
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Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...
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This study analyzed the factors that influence the location choice of retail outlets Abia state Nigeria. The specific objectives of the study are to examine the soclo-economic...
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Sales promotion is one of the marketing communication element used to induce short-term demand in the marketing of industrial products. It is adopted to augment the efforts other...
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The work was an exclusive analysis of the effect of new product development on sales performance in the banking sector. The specific objectives of the study were to study the effect of...
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This study aims at to ascertain the effectiveness of consumer service delivery in the fast food industry (Mr. Biggs) in Owerri. The data was collected through primary and secondary data;...
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Product is one of the most essential aspect of the elements of marketing mix revolve around it. However, it dose not mean that product planning and development is free from problems but we...
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The role played by electronic system in the existence, growth and efficient operations o modern firms are numerous. Thus this research work is geared towards examining the electronic...