Marketing

Effect Of Culture On Changing The Buying Behaviour Of Consumers Of Food Seasonings In Imo State, Nigeria

ABSTRACT

For the researcher to grasp the full significance of the subject matter, intricacies has been curtailed using the appropriate techniques to attain the objectives; however, every societies...

54 pages (8942 words) · Projects · 3 years ago

Saving And Investment Pattern Of Agribusiness Cooperative Firm Operators In Abia State

ABSTRACT

 The study examined the patterns o [savings and investment among one hundred and twenty agribusiness producing Cairn firm operators in Abia slate. 'lime agribusiness farni firms in...

72 pages (12232 words) · Projects · 3 years ago

The Economics Of Marketing Of Plantains In Abia State Nigeria

ABSTRACT

The study access the efficiency measurement of plantain in Abia State. The objectives includes: to evaluate the losses incurred during sales whether as a result of lack of storage...

65 pages (9001 words) · Projects · 3 years ago

Brand Preference Among Consumers Of Beer In Umuahia Metropous, Nigeria (A Case Study Of Selected Brands)

ABSTRACT

work investigated brand preference among beer in Umuahia Metropolis. A self-rated interview and observation were used facilitate the research work and also as This research consumers of...

73 pages (11450 words) · Projects · 3 years ago

Effect Of Customer Services On Marketing Performance Of Deposit Money Bank Marketing In Nigeria

ABSTRACT

 The study focuses on customer services and the marketing performance of deposit money banks in South East Nigeria. The broad objective of the study was to examine the effect of...

182 pages (41740 words) · Projects · 3 years ago

Service Quality And Customers' Loyalty Of Deposit Money Banks In South-South Zone Nigeria.

ABSTRACT

 This study endeavours to discover the influence of Service Quality on Customer loyalty in deposit money banks in South-South Lone of Nigeria. live dimensions of serviec quality such...

147 pages (31553 words) · Projects · 3 years ago

Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks

ABSTRACT

This study analysis the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to...

63 pages (7892 words) · Projects · 3 years ago

Effect Of Sales Promotion On The Consumption Of Soft Drink In Umuahia: A Study Of 7up Bottling Company Plc, Aba, Abia State, Nigeria.

ABSTRACT

This study is on effect of sales promotion on the consumption of soft drinks in Umuahia. A study of 7up bottling company Plc Umuahia Depot. One of the problems addressed in this study was...

76 pages (11128 words) · Projects · 3 years ago

Strategies Planning And Control As A Tool For Survival Of Small Scale Business Organizations.A Study Of 7-Up Bottling Company Ltd Aba, Abia State

ABSTRACT

As a result of complex of nature of organizations, strategic planning and control has therefore become important in order [a achieve set of organization goals. This study therefore,...

67 pages (9062 words) · Projects · 3 years ago

Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant.

ABSTRACT

This study examined the effect of advertising on organizational turn Over using seven up bottling company Nigeria plc as a case. study employed purposive sampling technique in the...

57 pages (7434 words) · Projects · 3 years ago

Effect Of Selected Marketing Functions On Corporate Marketing Performance Of Private Sector Firms (A Comparative Study Of Power And Telecommunication Industries In Nigeria)

ABSTRACT

This study focused on effect of selected marketing functions on corporate marketing performance of private sector firms as it pertains to power and telecommunication in Abia State,...

139 pages (28039 words) · Theses · 3 years ago

Consumers Behaviour Towards Selected Mtn Promotional Packages In Umuahia North L.G.A. Abia State, Nigeria.

ABSTRACT

This study focused on customers' behaviour towards MTN promotional packages in Urnuahia North LGA, Abia State, Nigeria. The objectives of the study were to evaluate the socioeconomic...

113 pages (23715 words) · Theses · 3 years ago

Effects Of Strategic Innovation On Marketing Performance Of Cemaco Ventures And Ups Farm Enterprises In Aba, Abia State, Nigeria

ABSTRACT

The study analyzed strategic innovation and marketing performance of some selected small and medium scale enterprises in Abia state. Specifically, it measured the impact of technological...

99 pages (20034 words) · Theses · 3 years ago

Effect Of Integrated Marketing Communication On Product Adoption A Study Of Hypo Bleach In Aba Metropolis.

ABSTRACT

The need for an organization to properly coordinate its marketing communication strategies to achieve a clear, consistent and competitive message about itself and its product has become...

125 pages (27896 words) · Theses · 3 years ago

Impact Of Personnel Motivation On The Achievement Of Organizational Goals: A Study Of Nigerian Bottling Company Plc Aba, Abia State, Nigeria.

ABSTRACT

 This research work was carried out to determine the effect of personnel motivation in the achievement of organizational goals in the Nigeria Bottling company Plc (Coca Cola), Aba. It...

63 pages (9967 words) · Projects · 3 years ago

Effect Of Service Quality On Customer Satisfaction Among Mtn Subscribers In Abia State, Nigeria

ABSTRACT

Service quality has become one of the major concerns of firms in the Telecommunication industry in the global scene, but little effort has been devoted to it in the developing countries...

90 pages (18779 words) · Theses · 3 years ago

Empirical Analysis Of The Trend In Rice Production And Imports In Nigeria (1980-2013)

ABSTRACT

The broad objective of this study was to analyze the trend in rice production and imports in p Nigeria and identify the factors that influenced rice production and rice imports in Nigeria....

93 pages (23548 words) · Theses · 3 years ago

Effects Of Cashless Bank Marketing Policy On Service Delivery To Customers Of Selected Banks In Um Umuahia Metropolis, Abia State, Nigeria

ARSTRACT

This study examined the effect of cashless bank marketing policy on service delivery to Customers of selected banks in umuahia Metropolis, Ahi State, Nigeria. Specifically, the study...

89 pages (22440 words) · Theses · 3 years ago

Role Of Staff Training And Development On Organizational Performance (A Study Of First Bank Of Nigeria Plc)

ABSTRACT

Many new employees are equipped with most of the knowledge skill need to start work; others may require extensive training and development before they would be ready to make contribution...

62 pages (8505 words) · Projects · 3 years ago

Impact Of Integrated Marketing Communication On Organisational Performance (A Study Of Abia Line Network Company Limited, Umuahia)

ABSTRACT

This study was conducted with the ultimate aim of analyzing the impact of integrated marketing communication on organizational performance. The objective of this study was to improve...

57 pages (8588 words) · Projects · 3 years ago

Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)

ABSTRACT

This research work is centered on the problems and prospects of marketing in small scale enterprises in Nigeria. The study was aimed at identifying and examining the problems militating...

68 pages (9739 words) · Projects · 3 years ago

Effects Of Marketing Concepts On Insurance Operations A Study Of Aiico, Aba Abia State, Nigeria

ABSTRACT

The heart of marketing concept is that the wants and needs of the consumers form the basis for all activities of the business finn. The satisfaction of these wants and needs provide the...

53 pages (7986 words) · Projects · 3 years ago

Evaluation Of Public Relation Strategy In Government Parastatal Of Owerri West L.G.A Imo State, Nigeria (A Study Of Power Holding Company Of Nigeria. PHCN)

ABSTRACT

 In this research work on evaluation of Public Relation strategy in Government Parastatal, Power Holding Company of Nigeria (PHCN) the researcher labored to come out with the best,...

70 pages (11842 words) · Projects · 3 years ago

Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State)

ABSTRACT

The study focused on assessing the extent that the farmers 'physical distribution system/operations effectively and efficiently address its customer 's need in term of delivery,...

58 pages (11577 words) · Projects · 3 years ago

Influence Of Packaging On Consumer Buying Decision Of The Product Of Pz Plc Aba, Abia State, Nigeria

ABSTRACT

 In this research influence of packaging on purchasing reference was surveyed using Pz Company Nigeria Limited as a case study, packaging is a new phenomenon in Nigeria's economic...

75 pages (11570 words) · Projects · 3 years ago
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