Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks
ABSTRACT
This study analysis the effect of customer relationship
management on organizational performance. This research views customer
relationship management as an enterprise approach to developing full —
knowledge about customer behavior and relationship marketing. To achieve the
purpose of this research work the survey method using the questionnaire
instrument was adopted Data were collected from the primary and secondary source.
The Instrument was administered to go respondents drawn as the sample for the
study. The Output from those sources was analyzed by the use of Chisquare
analysis. The result shows effective customer relationship management with
organization performance. And that customer relationship management as strategy
helps companies to refine Intersections and ultimately improve a company's
relationship with customers that will enable a mutually profitable relationship
between buyer and seller. It is therefore relevant that customers relationship
management should be the focal point of organizations in order to gain superior
customer relationship management capability that will lead to improved
performance.
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NWAEZE, K (2021). Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks. Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-customer-relationship-management-on-organizational-performance-a-study-of-related-banks-7-2
KINDNESS, NWAEZE. "Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks" Mouau.afribary.org. Mouau.afribary.org, 09 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-customer-relationship-management-on-organizational-performance-a-study-of-related-banks-7-2. Accessed 23 Dec. 2024.
KINDNESS, NWAEZE. "Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks". Mouau.afribary.org, Mouau.afribary.org, 09 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-customer-relationship-management-on-organizational-performance-a-study-of-related-banks-7-2 >.
KINDNESS, NWAEZE. "Effect Of Customer Relationship Management On Organizational Performance A Study Of Related Banks" Mouau.afribary.org (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-customer-relationship-management-on-organizational-performance-a-study-of-related-banks-7-2