ABSTRACT
The study examined the effect ofsocial media on hedonic consumption among students of Michael Okpara University ofAgriculture, Umudike (MOUAU). The specific objectives were to:...
ABSTRACT
This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
ABSTRACT
The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
ABSTRACT
One ofthe critical challenges in the Nigeria’s economic developmentprocess in the past decades has been the effects oftrade and exchange rate policies on economic growth in Nigeria. The...
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This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine...
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The broad aim ofthe study was to ascertain the effect ofgreen logistics practices on the marketing performance ofselected transport firms in South-South, Nigeria. Specifically, the...
ABSTRACT
This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine the...
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The study examined the influence of store layout on Consumer Buying Behaviour in Selected Supermarkets -within Uyo Metropolis. Specifically, the objectives were to examined the the...
ABSTRACT
Product orientation companies may often trust that their engineers may design exceptional products. Features may have little or no customer input and very often they may not even examine...
ABSRACT
The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect of...
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Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined how ethical marketing affect stakeholders’ responses in telecommunication industry in Nigeria. Specifically, the study examined how product-related ethics directed at...
Abstract
Governmental regulations often have ill effects on corporate image in addition to associated explicit financial cost implications. These effects affect corporate customer loyalty,...
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This research focused on the effect of web-based sales promotion on purchase behaviour of staff of selected Banks in Abia State, Nigeria. It examined the various constructs involving web,...
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The study examines consumers’ purchase behaviour towards selected beverages (soft drinks) Pepsi brand in the metropolis of Port-Harcourt City, Rivers State.10 areas were selected for the...
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The study examined the effect of entrepreneurial orientation on business performance of small and medium scale enterprises in South East, Nigeria. Specifically, the study ascertained the...
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The study examined the influence of product innovation on customers purchase intention for beverage products in Abia State, Nigeria. A study of Friesland Peak Choco and Cadbury hot...
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The study was designed to analyze advertising and marketing performance of confectionery enterprises in Abia State. Primary data were used for the study. Data collected were done by the...
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This study examined how message characteristics affect consumers’ preferences for selected noodles in Umuahia South Local Government Area, Abia State. The specific objectives were to:...
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This study examines the effect of international marketing entry strategies using (exporting, franchising, joint venture and partnership) as dimensions and export performance (export sales...
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The purpose of this study was to throw more light on the influence of culture on consumer buying behaviour. This study was conducted in Umuahia. This study has been divided into five...
that lack of creativity partly responsible for the low patronage being experience by the company in review. Recommendation were made on how best to package product which include designing packages...
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The study is designed to Evaluate the Challenges of Marketing Petroleum Product in Abia State by Independent Oil Market ( a study ofselected outlets in Umuahia), the study was meant to...
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Customer satisfaction is the prime focus of business activities and marketing. In this view, the research involved an extensive investigation into the impact of corporate...