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The study investigated the response ofcustomers to salespromotion ofselected commercial banks in Imo Slate, Nigeria. The specific objectiveswere to; ascertain the influence ofentry...
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To ensure organizational stability in a high volatile region such as the Niger Delta requires a company to have a well-defined and designed corporate social responsibility policy....
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This research was carried out to examine the evaluation of advertising as determinant customer's patronage in selected banks in umuahia, Abia state. The major objective of the study was to...
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The purpose ofthe study was to find out the impact of advertising on the marketing of consumers goods and also was undertaken to investigate the impact of organizations with special...
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This study analyzed the role of international business policies on the international business of Nigeria. This study is imperative because of the growing call for international partnership...
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First bank Pic, a bank, knows that public support and goodwill as well as good corporate image are very important for business success which tends to be influenced by the public...
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This study examined the Corporate Profitability Enhancement Based on E - Marketing rlatform. E — market space enlargement, marketing main-stream based product and elimination ofinternet...
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Market segmentation is often a requirement for effective and efficient customer satisfaction in the philosophy and practice of marketing concept. Market segmentation has been...
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This study investigated the effects of promotional strategies on penetration of life insurance products in south- east Nigeria. Specifically, the study examined the influence of four...
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The general objective of the study was to analyse the demographic factors that affect loan repayment among agribusiness operators in Abia state, Nigeria. The specific objectives are...
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This research work has been design for the study of the impact advertising on the marketing of detergent product a case study of elephant extra a product of the PZ industries Enugu....
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In recent years, organizations and particularly business organizations have undergone rapid and significant change. Not least of those changes have been the range of influence and the...
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The study set out to analyse the poultry input market performance in Abia state, Nigeria. The specific objectives were to, describe the socio- economic characteristics ofthe operators in...
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The study was an extensive analysis of the problem and prospects of Agricultural products and marketing among rural farmers in Umuahia, Abia State. Specifically, the study investigated the...
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Sales force constitutes one of the major sources of enhancing sales performance in the corporate organizations. It is based on this that the researcher seeks to analyze the effect of sales...
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The study assessed the incidence of brand switching among customers of cosmetic products in Abia State. The Specific objectives of the study includes; to determine the effects of...
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The study was on the investigation of store brand patronage using multinomial logit : The case of Olive Oils and Soft-drinks on the Abia Market. The specific objective of the study...
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The study examined the determinants of marketing productivity among marketers of consumer goods in Abia State, Nigeria. Productivity of the marketers was measured in terms of their...
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This research work was designed to examine the importance of trademarks in the marketing of consumer packaged goods and to know what branding is all about or entails. The problem...
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This study investigates the marketing of health insurance policies with special focus on Umuahia South Local Government Area in Abia State. The study seeks to: determine current knowledge,...
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This study aimed at analyzing consumer behaviour towards the purchase of counterfeit textile product in Abia state. The study focuses on the Does a socio-economic characteristic affects...
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The study examined the effect ofprivatization ofgovernment owned Transport Company on service delivery in Abia State, with specific purpose to investigate effect ofprivatization of...
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This study focused on the determinants of consumer behaviour towards multi-brand retail stores in Umuahia metropolis, Abia state, Nigeria. The study was carried out in Umuahia metropolis...
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This study was carried out to find out the effect of management of industrial liquid waste on environment in 7-Up Bottling company Pic Aba. Three study objectives were set, and three...
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The purpose of this research work is basically investigating the marketing strategies of food manufacturing companies. Having in mind the sole profit, but yielding strategies, which...