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The study examined the effect of online advertisement on consumer buying behaviour; using Konga Online Shop as a case study. The project was carried out in Ikwuano Local Government Area...
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Physical distribution and logistics management primarily focuses on making jroducts available to the buyers. It is on this background that the study investigate he evaluation of...
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The study was set out to analyse the determinants of food security among the cocoa producing households in Abia state, Nigeria. The specific objectives are: examine the socioeconomic...
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This study, ‘The Effect of Improving the efficiency of the Nigerian banks through the application of the marketing concept’, is aimed at determining the extent to which Nigerian community...
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The work uses the hypothesis. The hypothesis tested proved that assessment ofthe effect ofmarketing research is significant on new product development. This is to say that the inability of...
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Finance is an essential feature of every organization necessary for its growth and survival. Hence, people refer to it as "the lifeblood of every business" However, the effective...
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This study analyzed the role of international trade polices on the international trade of Nigeria. This study is imperative because of the growing call for international partnership and...
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l The critical examination of the effect of market segmentation and positioning in publishing firms has shown a mixed impact. Both positive and negative impacts/results were found out...
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Consumer decision for buying yam vanes among different consumers. One consumer might prefer white yam to yellow, water yam to other species. Several studies has produced little or no clear...
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This research studies the effect of product differentiation in Achieving Sustained Growth in a Competitive Marketing Environment. It's focused on the cosmetics industry using Starline...
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This study was on impact of marketing mix on patronage of consumer goods of PZ Pic Aba, Abia State, Nigeria. The specific objectives includes to determine the socio-economic...
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This study was on determinants of customers patronage of grocery stores in Umuahia north Abia state Nigeria. The study specifically looked at the socio economic characteristics of...
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This study was on determinants of customers patronage of grocery stores in Umuahia north Abia state Nigeria. The study specifically looked at the socio economic characteristics of...
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This study was on the analysis of constraints by smallholder farmers in the agribusiness value chain in Abia State, Nigeria. The specific objectives were to: (i) describe the...
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The study was on marketing of tourism in Anambra State, Nigeria. The study specifically looked at the Socioeconomic characteristics ofrespondents patronizing tourism products/sites,...
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This study is on the Factors Affecting the Use of <3SM Technologies on the Marketing of Food Crops among Farming Households in Abia State, Nigeria. The objectives were to; examine...
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The research involves an extensive investigation into the effect of market segmentation on customer satisfaction in the soft drink industry. The concept of market segmentation is...
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The study analyzed risk and its management strategies among bakery entrepreneurs in Anambra State. A total of 40 bakery enterprises were purposively selected for the study. Data were...
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The study examines the effect of motivation of sales force on company's sales performance in PZ Cussons Nigeria Pic Aba. The role ofsales force in the face of unfavorable economic...
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This research work is on the effect of road transportation system on distribution of agricultural products in Ohaji Egbema Local Government Area of Imo state as a whole. The...
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The study analyzed the determinants of market access to LPG use among urban households in Abia State, Nigeria. The objectives is to: Measure the effect of income on market access of LPG,...
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The study examined the effect of branding on performance of engine oil, in Aba. It specifically focused to examine the effect of branding product and to find out if branding assisted...
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The research work examined customer service efficiency among mobile telecommunication user in umuahia. Four mobile telecommunication companies were selected for the study using convenience...
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This research project examines the effective pricing strategy for new products a study of Nigerian Breweries. The population for this study consisted of members ofstaff of Nigerian...
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The project examined impact of road transportation mode on the marketing of consumer goods in Nigeria. Transportation is an integral part of any nations production, marketing system,...