ABSTRACT
Of all the marketing weapons, advertising has leading impacts on the viewer’s mind, as its exposure is much more effective Katke (2007): Marketing mix has four elements which are product,...
Abstract
The study focused on the effect ofprice on consumer patronage ofsoft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect ofprice on...
ABSTRACT
This study was carried out to analyze consumer satisfaction management as marketing performance dash board. A study ofAbia State shopping mall. A set ofstructural questionnaire was used as...
ABSTRACT
This study examined the determinants of consumer purchase decision making for selected pharmaceutical products in Umuahia, Abia State. However, the specific objectives are; to: examine the...
ABSTRACT
'his study is curried out to determine the effect ojservice marketing research on the performance
•fselected small scale enterprise in Abia State. The specific objectives are to: ascertain...
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The study investigated the response ofcustomers to sales promotion ofselected commercial banks in Imo State, Nigeria. The specific objectives were to; ascertain the influence ofentry...
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This research work is centered on Effect of Product Packaging on Consumer Patronage of Toothpaste in Ikwuano Local Government Area, Abia state, Nigeria. The specific objective of the...
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The major aim ofthis workwas to demonstrate the effect ofadvertising on the marketing performance of selected telecommunication firms in Abia State taking Airtel and 9MOBILE, Pic. as a...
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The study investigated on the effect of sales promotion on the marketing of consumer goods. The objective of this study is to ascertain the effect of sales promotion on marketing of...
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The research was designed to analyze the environmental factors and the performance ofsmall and medium enterprise, in Aba. Abia State. Size of 100 was used in tire course oftire study....
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This study examined the effect ofrelationship marketing as a strategyfor customer retention in Globacom Nigeria Limited. The specific objectives however includes, to: examine the...
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The study examined how customers service affect customer patronage in First Bank of Nigeria Pic, Abia State. The researcher adopted the causal research design. All customers of the...
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The study examined the effect ofsocial media on hedonic consumption among students of Michael Okpara University ofAgriculture, Umudike (MOUAU). The specific objectives were to:...
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This work examines the effect of cultural beliefs and ethical norms on the marketing of healthcare products in Abia State. The objectives of the study were to; determine the socioeconomics...
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The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
ABSTRACT
The study investigated Customer Service as a Determinant to Customer Satisfaction of any Selected Commercial Bank. The statement ofproblem ofthis study states that Nigeria Banks have...
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One ofthe critical challenges in the Nigeria’s economic developmentprocess in the past decades has been the effects oftrade and exchange rate policies on economic growth in Nigeria. The...
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This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine...
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The broad aim ofthe study was to ascertain the effect ofgreen logistics practices on the marketing performance ofselected transport firms in South-South, Nigeria. Specifically, the...
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This study analysed the effect ofsales target on marketing performance of animal feed distributors in Abia State, Nigeria. To achieve this, the specific objectives were to; examine the...
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The study examined the influence of store layout on Consumer Buying Behaviour in Selected Supermarkets -within Uyo Metropolis. Specifically, the objectives were to examined the the...
ABSTRACT
Product orientation companies may often trust that their engineers may design exceptional products. Features may have little or no customer input and very often they may not even examine...
ABSRACT
The study examined the effect of logistics management system on marketing performance of dairy products distributors in Abia State, Nigeria. Specifically, the study ascertained the effect of...
ABSTRACT
Building strong differentiation strategy to attain competitive advantage is a top priority. Amongst many firms but it is not always an easy task to accomplish. Due to the increased...
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The study examined how ethical marketing affect stakeholders’ responses in telecommunication industry in Nigeria. Specifically, the study examined how product-related ethics directed at...