ABSTRACT
The complexity ofchanges in the competitive world today, has accentuated the needfor promotional strategies that would give organizations an edge over others. This study was therefore...
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The study focused on the effect ofprice on consumer patronage ofsoft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect ofprice on...
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The study investigated the influence of extrinsic factors on purchase decision among buyers of Laptops in Abia State, Nigeria. The specific objectives includes to; examine the effect...
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This study examined the determinants of unethical marketing behaviour and sales force orientation in food industries in Nigeria. The specific objectives were to: identify unethical...
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The study investigated “Effect ofElectronic Marketing-on the performance'ofselected commercial banks in Umuahia, Abia state, Nigeria. ” The major objectives ofthe study are to determine...
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Diversification has become a popular strategy among Nigeria firms. It is a tool used by companies to divide their risk and. expand on a multiple range ofproducts and services using the...
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A field Study was conducted to assess consumer preference pattern in the patronage of mobile telecommunication service provider in Umuahia,Abia state. The study sought to examine the...
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This research work tends to examine the determinants of customer loyalty among household purchases from grocery stores in Abia State. The main objective of the study was to ascertain the...
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This study examined the determinants of consumer preference for mobile phones in Umuahia Abia State. The specific objectives are; examine the effect ofprice on consumer preference for...
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This was as a result of inferior quality of goods and services rendered to customers which had led to lost of market share to many organizations in the hospitality industry. The...
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This study examined the contribution of informal sector to poverty reduction in Abia State focusing on food vending activities. Specifically, the study include; Analyze the socio-economic...
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The study focused on small scale business on the welfare of consumers in Arochukwu Local Government Area of Abia State. Data were collected through the use of a structured...
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The study examined the effect ofrelationship marketing on marketing performance ofthe selected banks in Abia state, the main objective of the study is to evaluate the effect of relationship...
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of questionnaire on celebrity endorsement assessment was developed to collect data from the respondents.The structured questionnaire was administered purposively to 150 respondents of...
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This study investigates the factors that influence the e-service quality through online shopping. E-service quality is the difference between customers’ expectations for service...
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The study investigated the impact ofservice delivery on customer retention in hospitality industry in Ahia State, Nigeria. The specific objectives were to; examine the effect offront...
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Tourist satisfaction is assumed as one ofthe crucial elementsfor a superior advantage, distinctive image and market destinations successfully, as it influences the choice ofdestination,...
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Social media marketing is the use ofsocial media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools,...
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This study aimed at highlighten the "comparative analysis of consumer preference for different beer brands. The problem identified the variable that excerts the greatest influence on the...
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The subject matter of tins research was chosen because of the importance of petroleum products to the Nigerian economy at large. Hence, the topic *Analysis of the marketing and...
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The practice of marketing, presently, is no longer confined to profit-oriented organizations, but in the public sector where profitability is de-emphasized. This led the researcher to...
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The study investigated the response ofcustomers to salespromotion ofselected commercial banks in Imo Slate, Nigeria. The specific objectiveswere to; ascertain the influence ofentry...
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To ensure organizational stability in a high volatile region such as the Niger Delta requires a company to have a well-defined and designed corporate social responsibility policy....
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This research was carried out to examine the evaluation of advertising as determinant customer's patronage in selected banks in umuahia, Abia state. The major objective of the study was to...
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The purpose ofthe study was to find out the impact of advertising on the marketing of consumers goods and also was undertaken to investigate the impact of organizations with special...