Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)
ABSTRACT
This research work is centered on the problems and prospects
of marketing in small scale enterprises in Nigeria. The study was aimed at
identifying and examining the problems militating against the effective
operation of small scale business. Also the study was focused on analyzing and
assessing the marketing activities of small scale enterprises with special
reference on Aqua Rapha Company. The data for the study were collected using
both primary and secondary data. The data were presented in tables as frequency
distribution in the data analysis; the techniques of percentage frequencies
were used. The hypothesis of the study was tested using the probit model and
regression model technique at a 5% level of significance. After analyzing and
testing the hypothesis the researcher made the following findings: That there
is a level of significance between marketing strategy and profitability of
small scale business. That Aqua Rapha Company does not carry out marketing
research. It was also discovered that the company promotes their product
through personal selling and that the customers are quite satisfied with the
company distribution system. Based on the findings the researcher recommends
that small scale enterprises should device an effective marketing strategy
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ONYENENWEDE, U (2021). Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu). Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-in-small-scale-enterprise-in-nigeria-a-study-of-aqua-rapha-company-enugu-7-2
UGOCHI, ONYENENWEDE. "Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)" Mouau.afribary.org. Mouau.afribary.org, 14 Oct. 2021, https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-in-small-scale-enterprise-in-nigeria-a-study-of-aqua-rapha-company-enugu-7-2. Accessed 20 Sep. 2024.
UGOCHI, ONYENENWEDE. "Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)". Mouau.afribary.org, Mouau.afribary.org, 14 Oct. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-in-small-scale-enterprise-in-nigeria-a-study-of-aqua-rapha-company-enugu-7-2 >.
UGOCHI, ONYENENWEDE. "Problems And Prospects Of Marketing In Small Scale Enterprise In Nigeria (A Study Of Aqua Rapha Company, Enugu)" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/problems-and-prospects-of-marketing-in-small-scale-enterprise-in-nigeria-a-study-of-aqua-rapha-company-enugu-7-2