Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant.
ABSTRACT
This study examined the effect of advertising on organizational
turn Over using seven up bottling company Nigeria plc as a case. study employed
purposive sampling technique in the selection Of location and respondents. A
set of pretested and structu red questionnairc were used to elicit data and
information from the respondlents. Data were analyzed using descriptive statist
iCS nfl(i multiple regression analysis. Results from the multiple regression
analysis revealed that advertising had a significant effect on tLlrnover of the
organization. On the basis of the results, the study suggested aiiiongst others,
the need for fThms to allocate more funds fbr advertising as a panaceil for
enhanced and improved organizational turnover.
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KALU, O (2021). Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant.. Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-organizational-turnover-a-study-of-seven-up-bottling-company-plc-aba-plant-7-2
O, KALU. "Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant." Mouau.afribary.org. Mouau.afribary.org, 08 Nov. 2021, https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-organizational-turnover-a-study-of-seven-up-bottling-company-plc-aba-plant-7-2. Accessed 23 Dec. 2024.
O, KALU. "Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant.". Mouau.afribary.org, Mouau.afribary.org, 08 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-organizational-turnover-a-study-of-seven-up-bottling-company-plc-aba-plant-7-2 >.
O, KALU. "Effect Of Advertising On Organizational Turnover: A Study Of Seven- Up Bottling Company Plc. Aba Plant." Mouau.afribary.org (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-advertising-on-organizational-turnover-a-study-of-seven-up-bottling-company-plc-aba-plant-7-2