Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State)
ABSTRACT
The study focused on assessing the extent that the farmers
'physical distribution system/operations effectively and efficiently address
its customer 's need in term of delivery, perishability, timely in/or/nation
flow of farm produce and it 'S on marketing performance. Various works that
related to the topic were reviewed. The study adopted descriptive research
design used in analyzing the responses generated from the target audience. The
study adopted ;lustersampling techniques. Questionnaire were drafted and
distributed to selected respondenti'. Responses generated were analyzed using
Chi square analytical tools, thus providing the folloii)ingjmndings; Earners in
Aboh Mbaise uses dual distribution channel, they use direct channels/or the
consumer markets whereas indirect channels are used for institutional and
industrial markets, effective physical distribution enhances sales volume and
that most agricultural produce in the area are perishable items. Hence, the
following recommendations were made; that provision of adequate facilities both
by organized privcite sector, individuci7s and government to assist in the
agricultural products all year round, governments should provide access road
and modern transportation feecilities to enable farmers and n2iddiemnen covey
their goods to local and distance markets from the point 0/production or
harvesting and that government should come up with good policies that will
encourage the distribution channel members and the farmers. This could be in
terms of low charges on haulage by local government official to encourage
channel members.
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OGBEDE, N (2021). Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State). Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/assessing-the-role-of-physical-distribution-channels-on-the-marketing-performance-of-agricultural-produce-study-of-perishable-agricultural-produce-in-aboh-mbaise-lga-1mo-state-7-2
N, OGBEDE. "Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State)" Mouau.afribary.org. Mouau.afribary.org, 13 Oct. 2021, https://repository.mouau.edu.ng/work/view/assessing-the-role-of-physical-distribution-channels-on-the-marketing-performance-of-agricultural-produce-study-of-perishable-agricultural-produce-in-aboh-mbaise-lga-1mo-state-7-2. Accessed 23 Dec. 2024.
N, OGBEDE. "Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State)". Mouau.afribary.org, Mouau.afribary.org, 13 Oct. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/assessing-the-role-of-physical-distribution-channels-on-the-marketing-performance-of-agricultural-produce-study-of-perishable-agricultural-produce-in-aboh-mbaise-lga-1mo-state-7-2 >.
N, OGBEDE. "Assessing The Role Of Physical Distribution Channels On The Marketing Performance Of Agricultural Produce (Study Of Perishable Agricultural Produce In Aboh Mbaise L.G.A 1mo State)" Mouau.afribary.org (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/assessing-the-role-of-physical-distribution-channels-on-the-marketing-performance-of-agricultural-produce-study-of-perishable-agricultural-produce-in-aboh-mbaise-lga-1mo-state-7-2