Marketing

EFFECT OF MOTIVATION ON STAFF PERFORMANCE IN THE BANKING INDUSTRY

ABSTRACT

Employee motivation has become one of the major concerns of the present day banks. This is to increase the employee performance in the bank. It was based on this background that the...

71 pages (10715 words) · Projects · 5 years ago

ASSESSING CONSUMER PREFERENCE PATTERN IN THE PATRONAGE OF MOBILE TELECOMMUNICATION SERVICE PROVIDER IN UMUAHIA, ABIA STATE.

ABSTRACT

A field Study was conducted to assess consumer preference pattern in the patronage of mobile telecommunication service provider in Umuahia,Abia state. The study sought to examine the...

29 pages (4326 words) · Projects · 5 years ago

EVALUATION OF DISTRIBUTION CHANNEL OF CONSUMER GOODS (CASE STUDY OF NESTLE PLC, PORT HARCOURT)

ASTRACT

This research on Evaluation of Distribution Channel on Consumer Goods (A case study of Nestle Food Plc), is a very critical study for the food industry. This study focused on the task of...

87 pages (16643 words) · Projects · 5 years ago

EFFECT OF PRICING STRATEGIES ON MARKETING PERFORMANCE (A STUDY MTN

INTRODUCTION

One of the most crucial operating decisions management must make is establishing a setting price for its products but this is quiet unfortunate that many firms are still mismanaging...

35 pages (6659 words) · Projects · 5 years ago
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