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The study investigated the Effect of Advertising on the Purchase of Noodles in Abia state. The objectives of the study are to examine how advertising affects consumption of indomie...
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The study analyzed the socio-economic determinant on consumer choice on hair cream brands among household in Abia state, Nigeria. Five (5) research questions were formulated to guide...
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The study attempts to evaluate marketing problems and prospects of made in Nigeria shoes. The study takes cognizance of marketing mix variables (4p's), advertising strategy adopted...
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This study was carried out to ascertain the evaluation of distribution strategies in the marketing of soft drinks in Enugu. Primary and secondary data obtained from administration •of...
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This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba. One of the major problems addressed was due to the...
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The practice of celebrity endorsement. has proliferated overtime. Nowadays it has become a multi-million industry. Marketers use celebrity endorsers to influence the purchase decision of...
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The research focus on the gap that exist in the level of customers brand preference and loyalty toward beer consumption. Consumer preference is seen as how customers select goods and...
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Motivation deficit urges, aspiration drives and need of human beings wish tends to direct control and describe a particular behavior individual or group of individual. A question of what...
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This study investigated the impact of marketing communication in enhancing the performance of Guarantee Bank Trust and Ecobank. Among the main findings of the study are that the...
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Over the years, the Nigerian drug consumers have been exposed to lowquality, adulterated or fake drugs which they innocently consumed as genuine drugs. Iliis situation has led to physical...
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Consumers brand preference represents a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help managers' better design marketing...
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The study focused on the socio-economic determinant of profitability in cassava processing into garri in Umuahia south Local Government Area. The objectives of the study were to examine the...
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Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...
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This study has analyzed the factors affecting distribution and sales of dried fish in Abia State using selected markets; Umuahia main market (Umuahia North L.G.A) and Ndi-Oru market...
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The study had examined the effect of 'strategic marketing planning on enhancing effective customer delivery in Ecobank Nigeria Plc. In the course of the study, it was hypothesized that the...
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The performance of marketing functions basically marring consumer needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing...
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For the researcher to grasp the full significance of the subject matter, intricacies has been curtailed using the appropriate techniques to attain the objectives; however, every societies...
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The study examined the patterns o [savings and investment among one hundred and twenty agribusiness producing Cairn firm operators in Abia slate. 'lime agribusiness farni firms in...
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The study access the efficiency measurement of plantain in Abia State. The objectives includes: to evaluate the losses incurred during sales whether as a result of lack of storage...
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work investigated brand preference among beer in Umuahia Metropolis. A self-rated interview and observation were used facilitate the research work and also as This research consumers of...
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The study focuses on customer services and the marketing performance of deposit money banks in South East Nigeria. The broad objective of the study was to examine the effect of...
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This study endeavours to discover the influence of Service Quality on Customer loyalty in deposit money banks in South-South Lone of Nigeria. live dimensions of serviec quality such...
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This study analysis the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to...
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This study is on effect of sales promotion on the consumption of soft drinks in Umuahia. A study of 7up bottling company Plc Umuahia Depot. One of the problems addressed in this study was...
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As a result of complex of nature of organizations, strategic planning and control has therefore become important in order [a achieve set of organization goals. This study therefore,...