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This research work focused on the effect of motivation of salesperson on performance of firms in Anambra State. The study was carried out in Ontisha, Anambra State L.G.A. using Amos Best...
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Advertising is a form of communication that attempts to interpret the qualities of products, services and ideas in tel-ms of consumer needs and wants. Some companies or organizations...
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Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...
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This study analyzed the factors that influence the location choice of retail outlets Abia state Nigeria. The specific objectives of the study are to examine the soclo-economic...
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Sales promotion is one of the marketing communication element used to induce short-term demand in the marketing of industrial products. It is adopted to augment the efforts other...
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The work was an exclusive analysis of the effect of new product development on sales performance in the banking sector. The specific objectives of the study were to study the effect of...
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This study aims at to ascertain the effectiveness of consumer service delivery in the fast food industry (Mr. Biggs) in Owerri. The data was collected through primary and secondary data;...
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Product is one of the most essential aspect of the elements of marketing mix revolve around it. However, it dose not mean that product planning and development is free from problems but we...
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The role played by electronic system in the existence, growth and efficient operations o modern firms are numerous. Thus this research work is geared towards examining the electronic...
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Road transportation is the major mode of conveying consumer goods to the markets and premises of wholesalers and retailers in Abia State. But there are some constraints militating...
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The main aim of this research work is to find out or emphasis on the impact of marketing in achieving organizational profitability. The essence of this study is to find out customers...
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The study focused on Household Preference for Value Added Meat Types and it wants to examine the need for effective and efficient ways by which the household can consume healthily types of...
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The study examined the effect of strategic marketing in enhancing effective and efficient marketing in the banking sector. The major objective of the study is to examine the impact of...
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This work aims to find out the determinants of marketable surplus of melon among small holder farmers in Ikwuano Local Government Area of Abia state, Nigeria. The specific objectives were...
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This work was designed to study the financial analysis of Agricultural Cooperatives in Abia state. Specific objectives include among others to analyze the financial structure of...
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The study evaluated the impact of small scale business on the growth of Aba metropolis, Abia State, Nigeria. Beyond the broad objective, the study sought specifically to determine the...
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This work tries to analyze the effect of marketing on tourism development in Abia State with particular interest in selected tourism potentials in the State. The objectives of this...
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The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary...
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This study made an attempt to analyze factors that influence consumers brand choice of food drinks in Uyo metropohs, Akwa Ibom state. A total smaple pohs, Akwa Ibom State. A total...
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The study analyzed and was on Effect on Marketing Strategies on Sales Growth in the food Drink Industry in Umuahia Abia State. Four Objectives of the study were used. It was carried...
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The study identified the effect of effective distribution strategy on sales volume of fuel and kerosene using NNPC Mega Station Umuahia as a case study among other dealers and distributors...
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Today's organizations' are confronted with rapidly changing markt conditions, indicated by high meger rates and strong competitors. Under these conditions, traditional management...
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This study was intended to evaluate Effects of Advertising on sales performance in the Brewering industry. The study was guided by the following objectives; to ascertain the Effect of...
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During the last decade, retail businesses have realized the importance of creating a strong brand to be able to differentiate in a fierce market. However, having a strong brand is no...
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Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...