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Road transportation is the major mode of conveying consumer goods to the markets and premises of wholesalers and retailers in Abia State. But there are some constraints militating...
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The main aim of this research work is to find out or emphasis on the impact of marketing in achieving organizational profitability. The essence of this study is to find out customers...
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The study focused on Household Preference for Value Added Meat Types and it wants to examine the need for effective and efficient ways by which the household can consume healthily types of...
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The study examined the effect of strategic marketing in enhancing effective and efficient marketing in the banking sector. The major objective of the study is to examine the impact of...
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This work aims to find out the determinants of marketable surplus of melon among small holder farmers in Ikwuano Local Government Area of Abia state, Nigeria. The specific objectives were...
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This work was designed to study the financial analysis of Agricultural Cooperatives in Abia state. Specific objectives include among others to analyze the financial structure of...
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The study evaluated the impact of small scale business on the growth of Aba metropolis, Abia State, Nigeria. Beyond the broad objective, the study sought specifically to determine the...
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This work tries to analyze the effect of marketing on tourism development in Abia State with particular interest in selected tourism potentials in the State. The objectives of this...
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The aim of this study is to examine and determine the effects of uniform pricing policy on the marketing of petroleum products in Nigeria. Data were collected form primary and secondary...
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This study made an attempt to analyze factors that influence consumers brand choice of food drinks in Uyo metropohs, Akwa Ibom state. A total smaple pohs, Akwa Ibom State. A total...
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The study analyzed and was on Effect on Marketing Strategies on Sales Growth in the food Drink Industry in Umuahia Abia State. Four Objectives of the study were used. It was carried...
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The study identified the effect of effective distribution strategy on sales volume of fuel and kerosene using NNPC Mega Station Umuahia as a case study among other dealers and distributors...
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Today's organizations' are confronted with rapidly changing markt conditions, indicated by high meger rates and strong competitors. Under these conditions, traditional management...
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This study was intended to evaluate Effects of Advertising on sales performance in the Brewering industry. The study was guided by the following objectives; to ascertain the Effect of...
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During the last decade, retail businesses have realized the importance of creating a strong brand to be able to differentiate in a fierce market. However, having a strong brand is no...
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Demand is one of the forces that make market economics work. It determines the quality of goods produced and most a times the price at which it will be sold. Demand reflects the issue of...
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The study examined the effect of market segmentation as a tool for achieving organizational sales objectives. The general objective of the study was to examine the effect segmentation as a...
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The study examined the determinants of performance efficiency in selected small scale enterprise in Abia State. The objectives of the study were to analyze the socio-economic...
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This study analyzed the effect of government taxation and levy charges on wholesale and supermarket marketing Abia state, Nigeria. Primary data was used for the study. The primary...
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This research work is a powerful asset that must be carefully developed and guided jealously by every company that is desired to surviving on a competitive business environment. .jeffjery...
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The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh...
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This study aims to give information about the impact of green marketing on consumer patronage. First of all, environment and environmental problems is one of the reason why the green...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
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The study was on the effects of sales promotion on the profitability in the brewing industry, a study of Nigerian Brewery plc. The objectives of the study are to ascertain the effects of...
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Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...