ABSTRACT

For the researcher to grasp the full significance of the subject matter, intricacies has been curtailed using the appropriate techniques to attain the objectives; however, every societies has its own culture depending on the nature of people that stay in the society. This study tries to make critical evaluation of the place, necessary for an contributions of culture in changing consumer buyers behavior. As the title of this work it is an attempt to assess cultural variables, such as religion, education family and references groups and their effect in changing consumers buyers behavior, culture could be seen as the object of marketing organizations. To carryout this study, a number of tools out. This study, a number of tools and procedure which involve the use of questionnaires unpublished materials, marketing textbooks and oral interviews were used by the researcher. The work is divided into fire chapter! sections. However the investigation deals with the general background of the purpose of the study was to investigate the impact of culture in changing buyer's behavior. Research question and hypothesis were used in carrying out this study. Three villages in Atta Ikeduru L.G.A in Imo State was used for this investigation; the instrument used in this study was a questionnaires and hypothesis administered to all the respondents, to all the respondents out of one hundred questionnaire administered one hundred wee also returned. The data collection were analysed and results obtained. from the investigation upheld the research question. In conclusion the important aspect of the impact of culture in changing buyers behavior in Atta Ikeduru L.G.A. The researcher made six recommendations two suggestions were made for further research.