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Over the years, advertising has become a regular strategy for positioning product, services and ideas in the market. Yet an over dependence on advertising could be counter productive and...
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The study examined the economics of farm gate plantain marketing in Abia State. The study aimed at determining the socio-economic characteristics, the marketing margin, and estimate the...
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The study examines the impact of motivation on sales force Performance in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh economic environment and in boosting...
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At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the...
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Marketing mix influences on consumers is an important factor in planning of all marketing activities. The marketing mix consists of four controllable variables (4ps) ie (Product, Price,...
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The research is essentially exploratory. The researcher tried to analyzed the export constraints and the opportunities Nigerian firm have in the ECOWAS sub-region with particular...
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This work examines the service delivery in Nigerian banks: a study of Guarantee Trust Bank Plc (GTBank). A number of hypothesis were postulated, data for the study were collected through...
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The aim of this study was to analysis the consumption patterns and preference switching among consumers from foreign rice to local rice in Abia State, Nigeria. Three local government areas...
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The study examined buyer athtude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the soclo-demographic profile of respondents;...
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The marketing of agricultural produce being at the farm where farmers plan their production to meet specific demands and market prospects agriculture, Agriculture however is great area...
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This research work investigated branding, packaging and labeling as a competitive tool in marketing of consumer goods in Aba. The complexities and intensive competition iii promotion...
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Agriculture is Nigeria in the 150s and 196 is contributed significantly to the Gross Domestic Product (GDP). During this period. The export sector contributed 60-70 percent of total...
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This research work was carried out to find out the supply responses of staple food crops in Nigeria Agriculture from 1990-2005. The objective centered on estimating the trend of staple...
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The importance of financial services is self- evident for the well being of economies as well as societies. It is not news to even the most casual observer of the financial services...
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This study focused on the effect of experiential marketing on' brand equity of selected fast food restaurants in South East, Nigeria. Specifically, it examined the effect of sensory...
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The research being carried out on the topic, The effect of promotions on the marketing of selected confectionery products in Nigeria covers Enugu Urban. The confectionery product basically...
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This research work is designed to determine "the role of marketing concept as a tool for organizational growth" (A study of 7up Bottling Company PLC). For profitable organization in the...
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Analysis of the influence of packaging techniques in the marketing of consumer goods is embarked upon by tile researcher owing to the intensive competition and distribution complexities...
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Traditionally, agricultural research and development efforts have focused on export crops and the major cereals. Relatively little attention has been paid to roots and tubers. Recently...
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This research work centered on marketing planning and control as a control for growth and survival of a firm. Seven-up bolting company Aba plant as used as case study. The major problem...
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This research work focused on the effect of working conditions of salesmen on performance of firms in Aba, Abia State. The study was carried out in Aba south Local Government Area of...
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The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...
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The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...
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Drinking water has contributed to stake its claims to consumer share of throat as demand for it has prevailed. The fundamental water values of purity, quality, availability and everyday...
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Packaging plays a significant role in the, effective marketing of consumer products. The product is an important Part of consumer perception and acceptance of the product. Packaging as a...