ABSTRACT
Offering superior value to customer at least cost to the firm has been the primacy of every firm. There is a to analyze values that will not only satisfy but also retain customers....
ABSTRACT
The study set out to know the factors influencing consumers' choice of retail stores (supermarkets) in Abia state, Nigeria. It has its specific objectives as to: describe the...
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Petroleum products marketing has constituted one of the major ways of enhancing the distribution and availability of petroleum products in Abia state. It is on this background the writer...
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Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them...
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The aim of this study is to determine the effects of branding on the sales of soft dinks. The hope of the marketers is to find or develop brand name that will strongly relate to the...
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Promotion is one of the four major elements of a company's marketing mix. The aim of establishing any business as generally believed is to make profit, and profit cannot be made...
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One of the most important recent advances in business thinking is the recognition that consumers. in their purchase decision-making respond to more than simply the tangible product of...
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The general objective of the study was to examine the effect of industrial clusters on the marketing performance of industrial firms in South East Nigeria. The specific objectives were...
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The aim of this study was to ascertain the extent of the relationship between customer service architecture and marketing effectiveness of insurance firms in Rivers State. This study...
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This study focused on the competitive marketing strategies adopted by films in Abia state, Nigeria with four selected firms as case studies. The study was carried out in the...
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This project focused on the economic analysis of marketing of cocoa in Umuahia, Abia State. Specifically, the objectives of the study were to: examine the Socioeconomic variables of...
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A corporate organization that wants to achieve operational stability would necessarily maintain cordial relationship with the employee. This study was carried out empirically to...
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This work gives an overview of the purchasing and the supply methods in the University system. The main objectives is to examine, Analyze, and assess the problem inherent in the...
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This study empirically examined the problems and prospects of export marketing of non oil agricultural product in Nigeria. The data for the study was collected from the...
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As a result of complex of nature of organizations, strategic planning and control has therefore become important in order to achieve set of organization goals. This study...
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This study investigated the role of cooperative societies in the marketing of cash crops with specific reference to cooperative societies in Abakaliki. This location (Abakaliki)...
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The study evaluated product display techniques in small retail outlets in Aba, Abia State. Product display is the art of implementing effective design ideas to increase store...
ABSTRACT
Table water business has become a fact over the last decade. The
increasing trend in the consumption and market value explains
that consumers are willing to pay a premium costs and this,...
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a This study focused on marketing efficiency and profitability of vegetable oil
in Abia state. It specifically examines the factors that influences marketing
efficiency; the nature of price...
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the general objective of this study was to estimate the cilects of tagged prices Ofl cOflSUflicr
purchase behaviour in grocery stores in Abia State, Nigeria. The specific objectives are to:
...
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The study analysed the consumers' wiIliigness to pay for counterfeit leather
products in Abia State, Nigeria. Four (4) research questions were formulated
to guide the study. The population of...
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This research work tends to examine the determinants of customer loyalty
among household purchases from grocery stores in Abia State. The main
objective of the study was to ascertain the...
ABSTRACT
Firms continuously seek new ways to promote their product and enhance
consumers adoption. This study is undertaken to examine the assssment of the
re1atioship between promotional strategies...