ABSTRACT
The importance of financial services is self- evident for the well being of economies as well as societies. It is not news to even the most casual observer of the financial services...
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This study focused on the effect of experiential marketing on' brand equity of selected fast food restaurants in South East, Nigeria. Specifically, it examined the effect of sensory...
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The research being carried out on the topic, The effect of promotions on the marketing of selected confectionery products in Nigeria covers Enugu Urban. The confectionery product basically...
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This research work is designed to determine "the role of marketing concept as a tool for organizational growth" (A study of 7up Bottling Company PLC). For profitable organization in the...
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Analysis of the influence of packaging techniques in the marketing of consumer goods is embarked upon by tile researcher owing to the intensive competition and distribution complexities...
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Traditionally, agricultural research and development efforts have focused on export crops and the major cereals. Relatively little attention has been paid to roots and tubers. Recently...
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This research work centered on marketing planning and control as a control for growth and survival of a firm. Seven-up bolting company Aba plant as used as case study. The major problem...
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This research work focused on the effect of working conditions of salesmen on performance of firms in Aba, Abia State. The study was carried out in Aba south Local Government Area of...
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The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...
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The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...
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Drinking water has contributed to stake its claims to consumer share of throat as demand for it has prevailed. The fundamental water values of purity, quality, availability and everyday...
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Packaging plays a significant role in the, effective marketing of consumer products. The product is an important Part of consumer perception and acceptance of the product. Packaging as a...
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Traditionally, agricultural research and development efforts have focused on export crops and the major cereals. Relatively little attention has been paid to roots and tubers. Recently the...
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The study focused on analysis of product innovation and determinants of firm’s growth among selected soft drinks distributors in Umuahia north and lkwuano local government area Abia State....
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This project is about an extensive research study into the analysis of the Impact of market segmentation on the performance of soft drinks using coca-cola products as our case study. The...
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This research work centered on the effects of product innovation on organizational performance seven-up bottling company Aba plant was used as case study. They major problem that led...
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The choice of the topic "effect of repackaging on a sales volume of a company" arose from the guest to measure the impact (if any) on a sales slt the mail' objective of volume and the...
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The initial motivation to carry out this research was gotten for a special incest. 11 appeared from that interest that I decided to investigate on how company's survived even as the...
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Economics change so Fust that marketing research becomes necessary in anticipating Future opportunities and problems. Marketing research like other in Formation system becomes...
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This study investigated the effect of distribution strategy on the marketing of brewery product, with Nigerian brewery plc being the case study. The study was carried out in the...
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A study was conducted to analyze market age and profitability among broiler farmers in Imo state. The market age under study was 8, 1 0, and 12 week. The study was aimed at finding the...
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Offering superior value to customer at least cost to the firm has been the primacy of every firm. There is a to analyze values that will not only satisfy but also retain customers....
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The study set out to know the factors influencing consumers' choice of retail stores (supermarkets) in Abia state, Nigeria. It has its specific objectives as to: describe the...
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Petroleum products marketing has constituted one of the major ways of enhancing the distribution and availability of petroleum products in Abia state. It is on this background the writer...
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Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them...