Marketing Planning And Control As Tools For growth Of A Firm In A Competitive Economy
ABSTRACT
This research work centered on
marketing planning and control as a control for growth and survival of a firm.
Seven-up bolting company Aba plant as used as case study. The major problem
that led the researcher in this area of study is the issue behind unpredictable
environmental changes which impose great threat to marketing planning and
control with the objective to find out how firms can improve their planning
strategy and allow effective control measure in order to achieve organizational
growth. A survey research method was adopted with a sample size of 75 drawn
from total population of the company mention above. Chi-square tool was used
for testing three (3) hypotheses in which The researcher found out that the
application of marketing planning and control facilitates the growth of firm,
and recommended that firms should improve in their marketing planning strategy
with adequate attention to custom's satisfaction and allow effective control
measure w1th alternative plans provided for any likely changes in the
environment.
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UKAEGBU, O (2021). Marketing Planning And Control As Tools For growth Of A Firm In A Competitive Economy. Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/marketing-planning-and-control-as-tools-for-growth-of-a-firm-in-a-competitive-economy-7-2
OKORONKWO, UKAEGBU. "Marketing Planning And Control As Tools For growth Of A Firm In A Competitive Economy" Mouau.afribary.org. Mouau.afribary.org, 07 Jul. 2021, https://repository.mouau.edu.ng/work/view/marketing-planning-and-control-as-tools-for-growth-of-a-firm-in-a-competitive-economy-7-2. Accessed 20 Sep. 2024.
OKORONKWO, UKAEGBU. "Marketing Planning And Control As Tools For growth Of A Firm In A Competitive Economy". Mouau.afribary.org, Mouau.afribary.org, 07 Jul. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/marketing-planning-and-control-as-tools-for-growth-of-a-firm-in-a-competitive-economy-7-2 >.
OKORONKWO, UKAEGBU. "Marketing Planning And Control As Tools For growth Of A Firm In A Competitive Economy" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/marketing-planning-and-control-as-tools-for-growth-of-a-firm-in-a-competitive-economy-7-2