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Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)

ONYEMACHI OKECHUKWU NDUKA | 60 pages (7613 words) | Projects
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Marketing

ABSTRACT

The study examines the impact of motivation on sales force Performance in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh economic environment and in boosting sales volume cannot be relegated to the background. Motivation, whether extrinsic (i.e. financial incentives) or intrinsic motivation (i.e. non-financial incentives), is a vital tool not only in compensating salesperson but also in achieving a particular level of performance. Survey data were gathered from 40 respondents. All hypotheses were tested using chi-square. The findings of the research are: (1) there is a significant relationship between motivation and sales force work performance; (2) motivation is a positive influence on sales force performance. (3) the motivation of the sales force increases their performance.

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APA

ONYEMACHI, N (2021). Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba). Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2

MLA 8th

NDUKA, ONYEMACHI. "Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)" Mouau.afribary.org. Mouau.afribary.org, 12 Jul. 2021, https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2. Accessed 20 Sep. 2024.

MLA7

NDUKA, ONYEMACHI. "Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)". Mouau.afribary.org, Mouau.afribary.org, 12 Jul. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2 >.

Chicago

NDUKA, ONYEMACHI. "Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2

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