Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)
ABSTRACT
The study examines the impact of motivation on sales force
Performance in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the
face of harsh economic environment and in boosting sales volume cannot be
relegated to the background. Motivation, whether extrinsic (i.e. financial
incentives) or intrinsic motivation (i.e. non-financial incentives), is a vital
tool not only in compensating salesperson but also in achieving a particular
level of performance. Survey data were gathered from 40 respondents. All hypotheses
were tested using chi-square. The findings of the research are: (1) there is a
significant relationship between motivation and sales force work performance;
(2) motivation is a positive influence on sales force performance. (3) the
motivation of the sales force increases their performance.
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ONYEMACHI, N (2021). Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba). Mouau.afribary.org: Retrieved Dec 27, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2
NDUKA, ONYEMACHI. "Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)" Mouau.afribary.org. Mouau.afribary.org, 12 Jul. 2021, https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2. Accessed 27 Dec. 2024.
NDUKA, ONYEMACHI. "Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)". Mouau.afribary.org, Mouau.afribary.org, 12 Jul. 2021. Web. 27 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2 >.
NDUKA, ONYEMACHI. "Impact Of Motivation On Sale Force Performance (A Case Study Of Pz Cussons Nigeria Plc, Aba)" Mouau.afribary.org (2021). Accessed 27 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-motivation-on-sale-force-performance-a-case-study-of-pz-cussons-nigeria-plc-aba-7-2