Branding, Packaging And Labeling As A Competitive Tool In Marketing Of Consumer Goods In Aba (A Case Of Pz Cussons Nigeria Plc Aba)
ABSTRACT
This research work investigated branding,
packaging and labeling as a competitive tool in marketing of consumer goods in
Aba. The complexities and intensive competition iii promotion among firms in
Aba has resulted in a backlog of inventories, that means sales are low. These
firms are constantly faced with survival strategies, and all aspect of
marketing mix contributes to this survival strategy. Therefore the researcher
tried to investigate what appropriate branding, packaging and labeling strategy
the firms would use to increase ease of product identification, product
promotion and withstand competition. The researcher reviewed some related
literatures that enabled him base his fact on the study. Chi-square was used in
analyzing the work and Eighty (80) questionnaires served as the sample size.
The result of the analysis in chapter four proved that there is a significant
relationship to the hypothesis being tested. Meaning that branding, packaging
and labeling perform the activities of product identification and product
promotion. The researcher recommends that branding, packaging and labeling
should be adopted since it is beneficial to producers, sellers and consumers.
And also that standard should be maintained in branding, packaging and labeling
during planning.
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AZU, A (2021). Branding, Packaging And Labeling As A Competitive Tool In Marketing Of Consumer Goods In Aba (A Case Of Pz Cussons Nigeria Plc Aba). Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/branding-packaging-and-labeling-as-a-competitive-tool-in-marketing-of-consumer-goods-in-aba-a-case-of-pz-cussons-nigeria-plc-aba-7-2
AZUNNA, AZU. "Branding, Packaging And Labeling As A Competitive Tool In Marketing Of Consumer Goods In Aba (A Case Of Pz Cussons Nigeria Plc Aba)" Mouau.afribary.org. Mouau.afribary.org, 08 Jul. 2021, https://repository.mouau.edu.ng/work/view/branding-packaging-and-labeling-as-a-competitive-tool-in-marketing-of-consumer-goods-in-aba-a-case-of-pz-cussons-nigeria-plc-aba-7-2. Accessed 20 Sep. 2024.
AZUNNA, AZU. "Branding, Packaging And Labeling As A Competitive Tool In Marketing Of Consumer Goods In Aba (A Case Of Pz Cussons Nigeria Plc Aba)". Mouau.afribary.org, Mouau.afribary.org, 08 Jul. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/branding-packaging-and-labeling-as-a-competitive-tool-in-marketing-of-consumer-goods-in-aba-a-case-of-pz-cussons-nigeria-plc-aba-7-2 >.
AZUNNA, AZU. "Branding, Packaging And Labeling As A Competitive Tool In Marketing Of Consumer Goods In Aba (A Case Of Pz Cussons Nigeria Plc Aba)" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/branding-packaging-and-labeling-as-a-competitive-tool-in-marketing-of-consumer-goods-in-aba-a-case-of-pz-cussons-nigeria-plc-aba-7-2