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The study investigated on assessing the effect of family role in the purchase decision process with reference to Umuahia, Abia State. The objective of the study are to identify the...
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This millennium is being heralded by advances in technology, political ideological harmonization and economic developments such as trade liberalization which among other factors have...
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Sales promotion is a strategy adopted by many organizations to boost corporate performance to maintain or increase the market share of their productions. This study was carried 0111 to...
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This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term...
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This research work investigated the, analysis of consumer preference and patronage for mobile telecommunication attributes in Abia state, Nigeria (a case of MOUA U) In developing...
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This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
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The study analyzed the analysis of marketing efficiency on market performance o selected table water firms in Owerri Imo State. Nigeria four (4) research questions were formulated to guide...
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The study analyzed the effect of product modification on the market performance of soft drink product in Aba, Abia State, Nigeria. The objective of the study were; to determine the effect...
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This project is focused on the role of advertising in supermarket business performance n Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
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The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify...
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This research work was carried out on "Appraisal of Product Performance in the Brewery Industry' The scope of the study is within Enugu State Metropolis. This project will be carried out...
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Organizations have to communicate with their existing and potential customers about what they do (Ajaja, 1995). This, indeed, is a herculean task in Nigeria's market environment clue to...
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In this world of keen competition, sellers use various tools and strategies to attract customers and increase their profitability. To compete effectively, companies are increasingly...
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The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—...
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Transportation is one critical sector of national economy; be it in advanced economies or developing economies of the world. Marketing strategy can be said to be the marketing logic by...
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This study analyzed the determinants of brand loyalty to the consumption of noodles among undergraduates in Abia state, Nigeria. The objectives of this study were to examine the various...
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The broad object of this study is to analyze the structure, conduct and performance of Okra market in. Abia stale, Nigeria. Specifically, the study has its objectives as to: examine the...
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The study examined the impact of Market Segmentation on the marketing of Weaning Foods in Abia State, Nigeria. Specifically, it assured the socio-economic characteristics of the weaning...
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The general objective of this study was to analyse consumer purchase behaviour on frozen foods: a case of frozen fish in Abia state, Nigeria. Specifically, the study has its objectives as...
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The study was carried Out to examine the impact of product quality in enhancing delivery on customer equity in consumer market. Specifically, the study set to determine the effect of...
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Building and maintaining a good relationship with the customer in the banks has attracted attention of management and scholars. This motivated the research to investigate the effect of...
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Marketing information and its reliance is designing marketing strategy has become important in the companies. It is based on this background that the research investigated "Effect of...
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This study analyzed the effects of pricing strategy on the sales performance of some selected firms in Enugu State Nigeria. The specific objective of the study is to clarify the...
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This study analyzed the effect of advertising media on customer patronage for hotel services. The specific objectives of this study were to analyze the socio economic characteristics of...
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Contrary to what is suggestive of the term, cashless economy does not refer to an outright absence of cash transactions in the economic setting but one which the amount of cash-based...