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The study examined the effect of personal selling on the sales performance of selected cement distributors in Abia State. The specific objectives were to: identify the challenges of...
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The study examined the effects of promotional strategy on corporate sales performance of new product in beverage industries. The study was guided with the following objectives to examine...
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This research project examines the factors that militate against introduction of a new product in the market on Enugu metropolises and possible solutions. Taking cognizance on the ever...
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This study examined the consumer brand preference for vegetable oil in Abia State. It specifically focused on the factors that influence consumer preference, more so, to compare demand...
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The study analyzed the determinants of brand loyalty and brand switching of selected milk products in Abia State, Nigeria. Specifically, it examined the socio-economic characteristics at'...
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This research project undertook an in-depth study of critical impact of new product development on the share growth in the beer market; using NBL Enugu as a case study. I will look...
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This research work was centered on the impact of advertising on consumer buying behavior of a manufactured product with particular reference to seven-up Nigeria plc, aba. This topic is a...
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This study focused on the effect of price on the patronage of selected consumer goods among university students in Abia State, with reference to students in Michael Okpara University...
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The study examines consumers attitude toward the purchase and consumption of beans (vigna unguiculata) in Abia state. socio economical characteristics of respondent were analysed. 160...
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The Topic "Product innovation — A viable option in competitive saturated market, is studied to search for an improved means of satisfying the needs and wants of customers at a profit. The...
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The credence to this assertion is the of Drucker (1959,1964) in Okafor (1995) who saw marketing concept as "looking at the business through the customers eye, while Stanton (1981:10) in...
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This research work was conducted to examine effect of sales promotion on the profitability of a company. The study found out that sales promotion was considered the most effective....
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This report research study focused on the influence of product branding as a tool in achieving customer loyalty in the marketing of NBC products in Owerri, Imo State. The major objective...
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This study is on the impact of corporate identity on market performance of an organization. A study of MTN Nigeria, Port Harcourt, Rivers State. One of the problems addressed in this...
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This study attempts to evaluate the factors that influence choice of consumer goods, the study takes cognizance income and its' effect on consumer choice on convenience goods, prices of...
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The study focuses on the different levels to which small-scale businesses in the Calabar municipality carry-out advertising activities and the strategies often used by them. The purpose of...
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The Nigeria economy is developing therefore firms especially those in banking sectors emphasis on the search for improved means of satisfying the needs and wants of customers continue to...
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The nature of most consumer products makes it imperative for such products to be properly packaged. Packaging plays an important role which includes protecting a product from any sort of...
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This Study focuses on oil palm processing and marketing with respect to the problems and prospect that arc involved in the oil palm industry in Nigeria. This research work is a scholarly...
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Sales promotion stimulates consumer purchase and aid dealer effectiveness. The basic purposes of every organization are survival and profitability, which will depend on the rate at which...
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Cocoa belong to the family of steruliacacea and gerus "theobroma" was discovered in the 811 century at the Amazon basin and later spread to other tropical areas of south and central...
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This research was carried out to study the effect of sales promotion on consumers purchase behaviour, to reveal the benefits offered by exploiting sales promotional tools as instrument to...
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This research work examines the effectiveness of sales force motivational techniques on sales force performance in manufacturing company. A case study of Pz Nigeria Plc. The objective of...
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Consumers are regarded as kings who have the power to determine the success or otherwise of product.. The major problem is whether the consumers are still exercising this power. The...
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Adding value to any product is the process of changing or transforming the product from its original state to a more valuable state. Meat which is one of the major sources of protein in...