Marketing

Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)

ABSTRACT

The study examined the effect of market segmentation as a tool for achieving organizational sales objectives. The general objective of the study was to examine the effect segmentation as a...

68 pages (7542 words) · Projects · 3 years ago

Determinants Of Performance Efficiency In Selected Small Scale Enterprise In Umuahia, Abia State

ABSTRACT

The study examined the determinants of performance efficiency in selected small scale enterprise in Abia State. The objectives of the study were to analyze the socio-economic...

68 pages (12101 words) · Projects · 3 years ago

Effect Of Government Taxation And Levy Charges On Wholesale And Supermarket Marketing Abia State, Nigeria

ABSTRACT

This study analyzed the effect of government taxation and levy charges on wholesale and supermarket marketing Abia state, Nigeria. Primary data was used for the study. The primary...

74 pages (18495 words) · Projects · 3 years ago

Novelty And Brand As Causal Determinant Of Consumers Buying Behaviuor In Abia State

ABSTRACT

This research work is a powerful asset that must be carefully developed and guided jealously by every company that is desired to surviving on a competitive business environment. .jeffjery...

57 pages (8178 words) · Projects · 3 years ago

Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)

ABSTRACT

The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh...

52 pages (7212 words) · Projects · 3 years ago

Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)

ABSTRACT

This study aims to give information about the impact of green marketing on consumer patronage. First of all, environment and environmental problems is one of the reason why the green...

60 pages (10330 words) · Projects · 3 years ago

Accessing The Impact Of Consumer Preference For The Consumption Of Locally Produced Rice In Abia State, Nigeria

ABSTRACT

The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...

61 pages (11720 words) · Projects · 3 years ago

Effect Of Sales Promotion On The Profitability Nigerian Brewery Plc

ABSTRACT

The study was on the effects of sales promotion on the profitability in the brewing industry, a study of Nigerian Brewery plc. The objectives of the study are to ascertain the effects of...

74 pages (11214 words) · Projects · 3 years ago

Effect Of Direct Marketing On Bank Performance In Aba, Abia State

ABSTRACT

Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...

72 pages (10159 words) · Projects · 3 years ago

Effect Of Marketing In The Post Consolidation Era (A Study Of Key Stone Bank, Umuahla)

ABSTRACT

This study aimed at highlighting the "effect of marketing in the post consolidat1OT era". (A study of Key Stone Bank, Umuahia). The problem identified showed that Nigerian banks had failed...

62 pages (9211 words) · Projects · 3 years ago

The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.

ABSTRACT

This research work centered on "the effect of advertising on consumer brand loyalty in the food and beverages industry' with case study of Seven-up Bottling Company Plc, Aba Plant. It...

73 pages (11137 words) · Projects · 3 years ago

Comparative Study Of Consumers Perception And Purchase Of Foreign And Locally Made Wine In Abia State

ABSTRACT

The recent trend in globalization emphasizes the need to understand the effect of consumer's perception on their purchase behaviour especially in a developing country like Nigeria. there...

70 pages (9653 words) · Projects · 3 years ago

Differentiation Strategy As A Tool For Customer Acquisition And Retention Among Selected Fashion Homes In Aba Metropolis

ABSTRACT

The study investigated on differentiation strategy as a tool for Customer Acquisition and Retention among selected fashion homes in Aba metropolis. The objectives of the study were to...

65 pages (8463 words) · Projects · 3 years ago

Application Of Sales Promotion And Personal Selling As Strategies For Enhancing Sales Volume In Soft Drink Manufacturing Firm In Abia State (A Case Study Of Guinness Plc, Aba)

ABSTRACT

The study examined the Application of Sales Promotion and Personal Selling as Strategies for Enhancing Sales Volume in Soft Drinks Manufacturing Firms in Abia State. The study was carried...

92 pages (14496 words) · Projects · 3 years ago

Evaluation Of Consumers' Preferences For The Consumption Of Selected Beer Brands In Aba Metropolis, Abia State.

ABSTRACT

This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...

67 pages (11626 words) · Projects · 3 years ago

Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc

ABSTRACT

The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...

70 pages (8529 words) · Projects · 3 years ago

Market Segmentation As An Effective Marketing Strategy Of Cosmetic Products In Abia State (A Study Of Unilever Nigeria Plc, Aba)

ABSTRACT

This research work examined market segmentation as an effective marketing strategy of cosmetic products in Abia State, Unilever Nigeria Plc Aba was used as the case study. The study aimed...

67 pages (11262 words) · Projects · 3 years ago

Marketing Research As A Tool For increased Profitability In Soft Drink Industry, (A Study Of Nigerian Bottling Company Plc. Owerri)

ABSTRACT

This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...

73 pages (11826 words) · Projects · 3 years ago

Relevance Of Packaging On The Marketing Performance Of Cosmetic Product (A Study Of Pz Cussons (Nig.) Plc)

ABSTRACT

Relevance of packaging on the marketing performance of a cosmetic product. Packaging has helped in the aspect of converting first-time buyers into loyal consumers. Consumers in marketing...

57 pages (9643 words) · Projects · 3 years ago

Analysis Of Women Participation On Food Crop Marketing In Abia State, Nigeria

ABSTRACT

The study was on the analysis of women participation in food crop marketing in Abia State, Nigeria. The study has its objectives as [1J to describe the socioeconomics characteristics of...

68 pages (11456 words) · Projects · 3 years ago

Effect Of Packaging On The Purchase Of Cosmetic Products In Aba Metropolis Abia State

ABSTRACT

This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning,...

73 pages (13961 words) · Projects · 3 years ago

Effect Of Political Marketing Strategy On Sustainable Democracy And Good Governance In Abia State, Nigeria

ABSTRACT

The study examined the role of political marketing and communication strategy on achieving sustainable democracy and good governance in Abia State. It study investigated the effect of the...

126 pages (30429 words) · Theses · 3 years ago

The Effect Of Product Distribution Strategies On Performance Of Pz Cussons Nigerian Plc.

ABSTRACT

The research perform focused on the effect of product distribution strategies on of PZ Cus0 Nig. Plc. The broad objective of the study was to examine the effect of product distribution...

92 pages (19539 words) · Theses · 3 years ago

Impact Of Advertising On Sales Of Selected MTN Communication Products In Abia State, Nigeria

ABSTRACT

The study examined the impact of advertising on sales of selected MTN Communication Products in Abia State, Nigeria. It specifically determined the effect of advertising on the sales of...

112 pages (24581 words) · Projects · 3 years ago

Strategic Market Orientation And Marketing Performance Of Selected Insurance Firms In Nigeria

ABSTRACT

The research is on strategic market orientation and marketing performance of selected insurance firms in Nigeria. The study was conducted to ascertain among other aims, the influence of...

99 pages (17991 words) · Theses · 3 years ago
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