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This study aimed at highlighting the "effect of marketing in the post consolidat1OT era". (A study of Key Stone Bank, Umuahia). The problem identified showed that Nigerian banks had failed...
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This research work centered on "the effect of advertising on consumer brand loyalty in the food and beverages industry' with case study of Seven-up Bottling Company Plc, Aba Plant. It...
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The recent trend in globalization emphasizes the need to understand the effect of consumer's perception on their purchase behaviour especially in a developing country like Nigeria. there...
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The study investigated on differentiation strategy as a tool for Customer Acquisition and Retention among selected fashion homes in Aba metropolis. The objectives of the study were to...
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The study examined the Application of Sales Promotion and Personal Selling as Strategies for Enhancing Sales Volume in Soft Drinks Manufacturing Firms in Abia State. The study was carried...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...
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This research work examined market segmentation as an effective marketing strategy of cosmetic products in Abia State, Unilever Nigeria Plc Aba was used as the case study. The study aimed...
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This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...
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Relevance of packaging on the marketing performance of a cosmetic product. Packaging has helped in the aspect of converting first-time buyers into loyal consumers. Consumers in marketing...
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The study was on the analysis of women participation in food crop marketing in Abia State, Nigeria. The study has its objectives as [1J to describe the socioeconomics characteristics of...
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This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning,...
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The study examined the role of political marketing and communication strategy on achieving sustainable democracy and good governance in Abia State. It study investigated the effect of the...
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The research perform focused on the effect of product distribution strategies on of PZ Cus0 Nig. Plc. The broad objective of the study was to examine the effect of product distribution...
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The study examined the impact of advertising on sales of selected MTN Communication Products in Abia State, Nigeria. It specifically determined the effect of advertising on the sales of...
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The research is on strategic market orientation and marketing performance of selected insurance firms in Nigeria. The study was conducted to ascertain among other aims, the influence of...
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The Influence of Advertisement on Consumer Purchase of Beverages (A study of Unilever Nig. Plc) has been carefully xrayed by the researcher, the importance of advertisement, in the...
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The study is an evaluation of the effect of product repackaging on the performance of selected firms in Nigeria, with special reference to Nestle Nigeria PLC and Cadbury Nigeria PLC. The...
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The examination of the effect of innovation development on consumer patronage of flour-based products in Abia State, Nigeria was the main focus of this study. Simple and purposive random...
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The study investigated "Effect of billboard advertising on consumer preference for toilet soap in Umuahia, Abia State. Questionnaire and review of related literature was used for data...
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This study assesses the effectiveness of the usages of mobile phones based innovation in the e-wallet programme-powered by the Growth Enhancement Support Schema which was designed by the...
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In nowadays competitive environment, the role of packaging has changed due to increasing self-service and changing consumers' lifestyle. Packaging has become an ultimate selling...
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The study was designed to analyze price differentials in the marketing of selected agricultural produce in Abia State. Primary data were used for the study .Data collected were done by the...
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Novelty and brand are powerful assets that must be carefully developed, managed and guided jealously by every company that is desirous of surviving in a competitive business environment....
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Marketing Performance is a construct that helps to determine the status of an organization as compared to its competitors. Performance is defined as the act of performing; of doing some...