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The study examined the effect of market segmentation as a tool for achieving organizational sales objectives. The general objective of the study was to examine the effect segmentation as a...
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The study examined the determinants of performance efficiency in selected small scale enterprise in Abia State. The objectives of the study were to analyze the socio-economic...
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This study analyzed the effect of government taxation and levy charges on wholesale and supermarket marketing Abia state, Nigeria. Primary data was used for the study. The primary...
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This research work is a powerful asset that must be carefully developed and guided jealously by every company that is desired to surviving on a competitive business environment. .jeffjery...
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The study examines sales force motivation as a panacea for improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba. The relevance of sales force in the face of harsh...
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This study aims to give information about the impact of green marketing on consumer patronage. First of all, environment and environmental problems is one of the reason why the green...
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The study examined the impact of consumer preference for consumption of locally produced rice in Abia State. The study examined that price, quality, availability, packaging influence the...
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The study was on the effects of sales promotion on the profitability in the brewing industry, a study of Nigerian Brewery plc. The objectives of the study are to ascertain the effects of...
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Direct marketing has attracted the attention of banks management, employee and scholars. This motivated the researcher to carry out the analysis of the effect of direct marketing on bank...
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This study aimed at highlighting the "effect of marketing in the post consolidat1OT era". (A study of Key Stone Bank, Umuahia). The problem identified showed that Nigerian banks had failed...
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This research work centered on "the effect of advertising on consumer brand loyalty in the food and beverages industry' with case study of Seven-up Bottling Company Plc, Aba Plant. It...
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The recent trend in globalization emphasizes the need to understand the effect of consumer's perception on their purchase behaviour especially in a developing country like Nigeria. there...
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The study investigated on differentiation strategy as a tool for Customer Acquisition and Retention among selected fashion homes in Aba metropolis. The objectives of the study were to...
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The study examined the Application of Sales Promotion and Personal Selling as Strategies for Enhancing Sales Volume in Soft Drinks Manufacturing Firms in Abia State. The study was carried...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The use of sales promotion is becoming one of the most fashionable marketing strategies in the industry. This is because the message conveyed through sales promotion influence the...
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This research work examined market segmentation as an effective marketing strategy of cosmetic products in Abia State, Unilever Nigeria Plc Aba was used as the case study. The study aimed...
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This study was focused on marketing research as a tool for increased profitability in soft drink industry, a case study of Nigerian bottling company plc Owerri. The main objective of any...
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Relevance of packaging on the marketing performance of a cosmetic product. Packaging has helped in the aspect of converting first-time buyers into loyal consumers. Consumers in marketing...
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The study was on the analysis of women participation in food crop marketing in Abia State, Nigeria. The study has its objectives as [1J to describe the socioeconomics characteristics of...
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This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning,...
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The study examined the role of political marketing and communication strategy on achieving sustainable democracy and good governance in Abia State. It study investigated the effect of the...
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The research perform focused on the effect of product distribution strategies on of PZ Cus0 Nig. Plc. The broad objective of the study was to examine the effect of product distribution...
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The study examined the impact of advertising on sales of selected MTN Communication Products in Abia State, Nigeria. It specifically determined the effect of advertising on the sales of...
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The research is on strategic market orientation and marketing performance of selected insurance firms in Nigeria. The study was conducted to ascertain among other aims, the influence of...