ABSTRACT
This study aims to give information about the impact of
green marketing on consumer patronage. First of all, environment and
environmental problems is one of the reason why the green marketing and green
consumer are explained. Then together with the hypothesis developed literature
review has been continued and studies conducted on this subject until now were
mentioned in the last section. Moreover, questionnaire results conducted 540
consumers are evaluated statistically. According to the results of the
analysis, environment of the analysis, environmental awareness, green products,
features, green promotion activities and green price affect green patronage of
the consumers in positive way. Demographic characteristics have moderate affect
on model.
EKEOMA, U (2021). Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State). Mouau.afribary.org: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/impact-of-green-marketing-on-consumer-patronage-selected-herbal-medicine-in-abia-state-7-2
UGONMA, EKEOMA. "Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)" Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/impact-of-green-marketing-on-consumer-patronage-selected-herbal-medicine-in-abia-state-7-2. Accessed 24 Dec. 2024.
UGONMA, EKEOMA. "Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/impact-of-green-marketing-on-consumer-patronage-selected-herbal-medicine-in-abia-state-7-2 >.
UGONMA, EKEOMA. "Impact Of Green Marketing On Consumer Patronage (Selected Herbal Medicine In Abia State)" Mouau.afribary.org (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/impact-of-green-marketing-on-consumer-patronage-selected-herbal-medicine-in-abia-state-7-2