ABSTRACT

The research perform focused on the effect of product distribution strategies on of PZ Cus0 Nig. Plc. The broad objective of the study was to examine the effect of product distribution strategies on performance of PZ Cussons Nig. Plc. The specific objectives are (i)to ascertain the distribution strategies being adopted by PZ Cussons Nig. P1c.(ii) to determine if the distribution strategies have any significant effect on profit level of the company. (iii) to ascertain if product distribution strategies have significant effect on sales. (iv) to find out whether sales has significant effect on company's proflt.(v) to determine whether the number of depots has any effect on organizations profit. The dependent variables for this study are sales and profit while the independent variables are distribution strategies, number of depots and product distribution. The instruments used were mainly published information of PZ Cussons Nig. Plc; annual reports of performance and distribution strategies adopted by the company. Data were analyzed using simple regression analytical models and company's annual reports on performance and distribution strategies. Findings of the study indicate that distribution strategies have effect on the profit level of the company; that the distribution strategies have significant effect on sales. Furthermore, that sales volume has no significant effect on profit level of the company, and the number of depots do not have any significant effect on profit level and performance of the company. Following the findings of the study, it was recommended that distribution strategies should be continuously examined as well as competitors strategies and performance. Performance appraisal and incentives should be given prior attention. Secondly, sales techniques, goals and objectives should be communicated to d1 staff and enforced to facilitate the distribution strategies. Finally, training of sales employees, use of improved technologies, innovativeness and mostly adequate security network should be given serious attention for greater performance.