Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)
ABSTRACT
The study examined the effect of market segmentation as a
tool for achieving organizational sales objectives. The general objective of
the study was to examine the effect segmentation as a tool for achieving
organization sales objectives in the brewery industry. However, the study
examine the problems encountered in market segmentation has helped in the
increase of sales turn over other specific objectives were to examine the
benefits of segmentation in a competitive market. To enlighten on consumer
guidelines about segmentation to know 1 f segmentation has help in collect data
for study which were later analyzed using simple percentage and multiple
regression models. A sample size of 120 was used for the study. In conclusion,
the study summarized that education, income, occupation, marital status,
gender, age, perceived quality and frequency of purchases of beverages were
significant in influencing the consumer behavior of the respondents. And recommend
the adoption of market segmentation in the beer industry.
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UBAH, C (2021). Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc). Mouau.afribary.org: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2
CHIMDI, UBAH. "Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)" Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2. Accessed 24 Dec. 2024.
CHIMDI, UBAH. "Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2 >.
CHIMDI, UBAH. "Market Segmentation As A Tool For Achieving Organizational Sales Objectives (A Study Of Nigeria Bottling Company, Enugu Plc)" Mouau.afribary.org (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/market-segmentation-as-a-tool-for-achieving-organizational-sales-objectives-a-study-of-nigeria-bottling-company-enugu-plc-7-2