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This research work looked at the influence of information technology in the marketing of Diamond Bank product. A study of Diamond Bank Plc in umuahia metropolis. The research work was to...
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This research work was initiated to evaluate consumers' preferences for the consumption of selected beer brands in Aba metropolis, Abia State. The objective of the study was primarily...
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The major objective of this study is to determine the effect of product innovation on a company's market share using Unilever Nigeria Plc Aba, Abia State as a study Company, The primary...
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The study examined the effect of corporate social responsibility on organizational performance. This study identify the relationship between CSR and sale volume, market share and corporate...
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Retail is the sale of goods and services from individuals or businesses to the end-users. Retailers are part of an integrated system called tile supply chain (Nwangene, 201 Ia). A retailer...
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The unfavourable economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumers products....
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This study appraised the marketing strategies adopted by mobile phone service providers in Rivers state, Nigeria. This study is necessary because of the increased - use of mobile phone in...
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Sequel to the findings, the following recommendations and others was made. Oil palm processors in the study area should form co-operative societies, government should make sure that inputs...
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Relationship Marketing (RM) is a popular concept in current marketing research and practice. Relationship Marketing has the potential to increase customer retention by building long-term...
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The study investigated the effect of public relation on consumer preference for telecommunication services in Nigeria. The objectives of the study are; to examine the effects of awareness...
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The study examined the effect of sales promotion on customer brand loyalty among GSM users in Umuahia. The study examined the relationship between (free megabyte incentive, free air...
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This study was an exclusive study on influences at sales promotion on the market performance of' selected industrial product in Abia State. The Objective of' the study are; determine the...
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The study was carried out on analysis of public relations practice of the market performance of downstream oil sector in Nigeria. The objectives of the study were to analyze the effect of...
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This research focused on Effectiveness of Sales Promotion on Consumer Decision Making. The specific objectives of the study include determining the effect of sales promotion on customer...
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As a marketing mi element (new pro development and management. pricing and promotion policies), distribution policy means strategic decision concerning channels management, physical...
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This study examined profit and loss statement and marketing Budget in the fast food industry in Nigeria. The specific objectives were to ascertain the effect of profit and loss statement...
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This study was able to examine the Effect of Marketing Research on Market Performance of Selected Small Scale Enterprises in Abia State. The specific objectives are to ascertain whether...
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The study investigated the effect of service quality on customer satisfaction and loyalty in the telecommunication industry in Nigeria specifically in Port Harcourt. The research was...
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Marketing efforts once focused primarily on the selling of manufactured - products. But today, the service industries have grown more important to the economy than the manufacturing...
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In every organization, advertising has been a very important tool in informing, persuading and educating consumers on organization goods and services. Therefore, in this study, the aim is...
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Modern marketing calls for more than just the development of a good product. Pricing and accessibility is of' importance too. Companies try to adopt series of techniques to promote their...
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This research work tends to examine effects of adverting on the profitability of bank service marketing. During this research, Yaro Yamen's methodology was adopted using 200 as my...
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This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising...
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This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 2l century. The research study used 3 selected firms in Umuahia,...
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This study aims to investigate the effects of new product development on the patronage of consumers of products of PZ Nigeria Plc, in Aba Abia State. A descriptive survey research design...