Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)
ABSTRACT
The study examines sales force motivation as a panacea for
improved performance in manufacturing industry in PZ Cussons Nigeria Plc Aba.
The relevance of sales force in the face of harsh economic environment and in
boosting sales volume cannot be relegated to the background. Motivation whether
extrinsic (i.e financial incentives) or intrinsic (i.e nonfinancial
incentives), is a vital tool not only in compensating sales person but also in
achieving a particular level of performance. To achieve the objectives of the
study, correlational research design was adopted. A total of 47 questionnaires
were filled and returned. The researcher adopted both primary and secondary
data in getting the required information. In testing the hypothesis chi-square
analysis was used. The findings revealed that there is a significant
relationship between sales force motivation and improved performance in manufacturing
industry. The researcher recommends that firm should increase their motivation
incentives which will encourage sales force performance.
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CHUKWU, V (2021). Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba). Mouau.afribary.org: Retrieved Nov 13, 2024, from https://repository.mouau.edu.ng/work/view/assessing-sales-force-motivation-as-a-panacea-for-improved-performance-in-manufacturing-industry-case-study-of-pz-cussons-plc-aba-7-2
VICTORIA, CHUKWU. "Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)" Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/assessing-sales-force-motivation-as-a-panacea-for-improved-performance-in-manufacturing-industry-case-study-of-pz-cussons-plc-aba-7-2. Accessed 13 Nov. 2024.
VICTORIA, CHUKWU. "Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 13 Nov. 2024. < https://repository.mouau.edu.ng/work/view/assessing-sales-force-motivation-as-a-panacea-for-improved-performance-in-manufacturing-industry-case-study-of-pz-cussons-plc-aba-7-2 >.
VICTORIA, CHUKWU. "Assessing Sales Force Motivation As A Panacea For Improved Performance In Manufacturing Industry. (Case Study Of Pz Cussons Plc Aba)" Mouau.afribary.org (2021). Accessed 13 Nov. 2024. https://repository.mouau.edu.ng/work/view/assessing-sales-force-motivation-as-a-panacea-for-improved-performance-in-manufacturing-industry-case-study-of-pz-cussons-plc-aba-7-2