The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.
ABSTRACT
This research work centered on "the effect of
advertising on consumer brand loyalty in the food and beverages industry' with
case study of Seven-up Bottling Company Plc, Aba Plant. It aimed at knowing
what cause high degree of brand loyalty among customers, which affect their
brand loyalty as regards new and existing products in the market. The
researcher used descriptive research survey which involves observation and
experience, and also field survey research, which involves questionnaires and
face-to-face oral interview. The population of the study was Five Hundred and
Fifty (550) workers of Seven-up bottling Company Plc, Aba Plant. The sampling
technique used were non-probability sampling technique, due to the sample were
not selected by chance, were the sample size is two hundred and Twenty Nine
(229). It was found out that advertisement strictly increase consumer loyalty
over a given brand. Finally, I recommend for further study on the topic which I
was not able to finish due to some constraints like: finances, short length of
time, logistic reasons and some other academic programs also necessary for the
award of Bachelor of Science (B.Sc) Degree.
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OFOMA, C (2021). The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.. Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/the-effect-of-advertising-on-consumer-brand-loyalty-in-the-food-and-beverages-industry-a-case-study-of-seven-up-bottling-company-plc-aba-plant-7-2
CHINWE, OFOMA. "The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant." Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/the-effect-of-advertising-on-consumer-brand-loyalty-in-the-food-and-beverages-industry-a-case-study-of-seven-up-bottling-company-plc-aba-plant-7-2. Accessed 21 Sep. 2024.
CHINWE, OFOMA. "The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant.". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/the-effect-of-advertising-on-consumer-brand-loyalty-in-the-food-and-beverages-industry-a-case-study-of-seven-up-bottling-company-plc-aba-plant-7-2 >.
CHINWE, OFOMA. "The Effect Of Advertising On Consumer Brand Loyalty In The Food And Beverages Industry. A Case Study Of Seven-Up Bottling Company Plc, Aba Plant." Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/the-effect-of-advertising-on-consumer-brand-loyalty-in-the-food-and-beverages-industry-a-case-study-of-seven-up-bottling-company-plc-aba-plant-7-2