Effect Of Direct Marketing On Bank Performance In Aba, Abia State
ABSTRACT
Direct marketing has attracted the attention of banks
management, employee and scholars. This motivated the researcher to carry out
the analysis of the effect of direct marketing on bank performance in Abia
Slate, Specifically, however the study ascertain the 30ci0ec0n0mic factors that
influence direct marketing to determine the relationship between direct
marketing and bank performance. The study adopted sample size of 100 from a
population of 135. The study made use of primary data which were collected with
questionnaire, which were later ana1yzed ising simple percentages, while
côrolation and linear regression mode were adopted to tet the hypotheses stated
in the study Afici the study, the researbher eonclude4 that diect marketing i
significant in the bank Perforfllance of the selected banks'. And therefore
recommended that direct marketing should be 'adopted by the selected banks in
the study aras.
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OHUABUNWA, C (2021). Effect Of Direct Marketing On Bank Performance In Aba, Abia State. Mouau.afribary.org: Retrieved Dec 24, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-direct-marketing-on-bank-performance-in-aba-abia-state-7-2
C, OHUABUNWA. "Effect Of Direct Marketing On Bank Performance In Aba, Abia State" Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/effect-of-direct-marketing-on-bank-performance-in-aba-abia-state-7-2. Accessed 24 Dec. 2024.
C, OHUABUNWA. "Effect Of Direct Marketing On Bank Performance In Aba, Abia State". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 24 Dec. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-direct-marketing-on-bank-performance-in-aba-abia-state-7-2 >.
C, OHUABUNWA. "Effect Of Direct Marketing On Bank Performance In Aba, Abia State" Mouau.afribary.org (2021). Accessed 24 Dec. 2024. https://repository.mouau.edu.ng/work/view/effect-of-direct-marketing-on-bank-performance-in-aba-abia-state-7-2