Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc
ABSTRACT
The use of sales promotion is becoming one of the most
fashionable marketing strategies in the industry. This is because the message
conveyed through sales promotion influence the purchasing decisions of the
consumer this study was therefore carried out to empirically evaluate the
effect of sales promotion on sales growth. To achieve the stated objective
primary data were collated from questionnaires that were through a field
survey. The data collected was analysed using the frequency table and
percentage method and one way Analysis of Variance (ANOVA) was used for further
statistical inference. The research revealed that sales promotion was
considered the most effective promotional element stimulating buyers behaviour.
The company should conduct market research as a continuous exercise to find out
trends in buyers behaviour and direct promotional appeal towards shaping such
behaviour.
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CHUKWU, N (2021). Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc. Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-malta-guiness-of-guiness-nigeria-plc-7-2
NKEM, CHUKWU. "Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc" Mouau.afribary.org. Mouau.afribary.org, 05 Oct. 2021, https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-malta-guiness-of-guiness-nigeria-plc-7-2. Accessed 21 Sep. 2024.
NKEM, CHUKWU. "Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc". Mouau.afribary.org, Mouau.afribary.org, 05 Oct. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-malta-guiness-of-guiness-nigeria-plc-7-2 >.
NKEM, CHUKWU. "Effect Of Sales Promotion On The Consumption Of Malta Guiness Of Guiness Nigeria Plc" Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-sales-promotion-on-the-consumption-of-malta-guiness-of-guiness-nigeria-plc-7-2