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The study examined the effect of agricultural marketing in the marketing efficiency among rice fainters in Abia State. The objectives of the study were to determine; the socio-economic...
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This research work effect of sales force motivational incentive on sales force performance in a manufacturing company. A case of Pz Industry PLC. The objective of the company is to reach...
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The study analyzed the effect of product innovation strategies on small scale enterprise performance in Abia State. Specifically, the study determined whether product innovation...
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This research work was undertaken to assess the differentiation strategies in the fashion industry. One of the specific objectives among others was to examine which differentiation...
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The study examines children's influence in family purchase decision. The purpose of the research was to study how children influence the family purchase decision in Umuahia by observing...
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The development of GSM has generated heated competitions among the GSM Service Providers in Nigeria thus calling for a study on informed strategies of attracting customers, retaining...
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The Broad objective of the study investigated the impact of sales promotion on the purchase of Indornie noodles by household in Umuahia metropolis and the specific objectives are ascertain...
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Technological changes and innovations, especially service marketing has accelerated the reduction between the customer 1anker interaction. Based on the above, the study 'ASSESSMENT...
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This research focused on the evaluation of promotional strategies of brewery marketers. This study was specially tried to look on the various promotional tools used by brewery firms. The...
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After an indepth study of distribution sales and consumption pattern of beef in Abia state through responses to questions and interviews, some findings were made which could be summarized...
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Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance...
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The study had as its purpose, to determine the et1ct, which the application of business social responsibility has on business. It also examined how ef4ctive (he impact has been on the...
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Palm oil is Form of edible vegetable oil untrained from the fruit of' the oil palm tree. Apart from palm oil, palm kernel oil can also be produced from oil palm. the residue from Oil palm...
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The study examined buyer attitude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the socio-demographic profile of...
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Management of most money deposit banks in Nigeria do not really believe that the huge investment on marketing communication pays off and as such, find it very difficult to adopt an...
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This research was carried out to examine the effect of sales promotion on consumer purchase behavior among MTN subscribers in Umuahia. The objectives of the study are to identify the...
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Automobile market is one of the most innovative and competitive market in the world. The brand choice of consumers changes from one innovation to another. Cooper (1993) noted that most of...
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This study examined branding, packaging and labeling as competitive tools in the marketing of bread in Abia State. It examined the socio-economic characteristics 'of the bread producers...
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The research work examines the influence of advertising on costumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and...
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The study examined .the effect of pricing strategies on sales performance of selected product offers among fast food enterprises in Abita State, Nigeria. The specific objectives are;...
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The research was on the effect of advertising on consumer pretense of soft drinks. The major objective of the study is to examine the effect of advertising on consumer preference of 7up...
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This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Umuahia metropolis. The objectives of the study were to ascertain...
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The study investigated the management of customer complaints in a telecommunication industry. The objectives of the study are to investigate the cost of customer's dissatisfaction in...
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The term corporate social responsibility '(CSR) 1 960s and early 1970 after many multinational corporations formed the term stakeholder meaning those on whose an organization's activities...
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The study' examined the effect of viral advertising on brand awareness among household based consumers in Abia state, Nigeria. The main objective was to examine the effect of viral...