Marketing

Effect Of Agricultural Marketing On The Marketing Efficiency Of Rice Farmers In Abia State

ABSTRACT

The study examined the effect of agricultural marketing in the marketing efficiency among rice fainters in Abia State. The objectives of the study were to determine; the socio-economic...

65 pages (10249 words) · Projects · 3 years ago

Effect Of Sales Force Motivational Incentive On Sales Force Performance (A Case Study Of Pz Industry, In Aba Abia State)

ABSTRACT

This research work effect of sales force motivational incentive on sales force performance in a manufacturing company. A case of Pz Industry PLC. The objective of the company is to reach...

68 pages (9783 words) · Projects · 3 years ago

Effect Of Product Innovation On The Market Performance Of Small Scale Enterprise In Abia State.

ABSTRACT

The study analyzed the effect of product innovation strategies on small scale enterprise performance in Abia State. Specifically, the study determined whether product innovation...

86 pages (12669 words) · Projects · 3 years ago

Differentiation Strategies In The Fashion Industry (A Study Of Selected Fashion Homes In Aba, Abia State)

ABSTRACT

This research work was undertaken to assess the differentiation strategies in the fashion industry. One of the specific objectives among others was to examine which differentiation...

72 pages (9164 words) · Projects · 3 years ago

The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis)

ABSTRACT

The study examines children's influence in family purchase decision. The purpose of the research was to study how children influence the family purchase decision in Umuahia by observing...

53 pages (6911 words) · Projects · 3 years ago

Effect Of Promotion Strategies On The Call Rate: Implication On Mobile Service Users

ABSTRACT

The development of GSM has generated heated competitions among the GSM Service Providers in Nigeria thus calling for a study on informed strategies of attracting customers, retaining...

77 pages (15476 words) · Projects · 3 years ago

Impact Of Sales Promotion On The Purchase Of Indomie Noodles By Households In Umuahia Metropolis

ABSTRACT

The Broad objective of the study investigated the impact of sales promotion on the purchase of Indornie noodles by household in Umuahia metropolis and the specific objectives are ascertain...

68 pages (11238 words) · Projects · 3 years ago

Assessment Of Electronic Marketing As Effective Tool For Achieving Competitive Advantage In Selected Bank In Abia State Nigeria

ABSTRACT

Technological changes and innovations, especially  service marketing has accelerated the reduction between the customer 1anker interaction. Based on the above, the study 'ASSESSMENT...

81 pages (12134 words) · Projects · 3 years ago

Evaluation Of Promotional Strategies Of Breweries In Nigeria A Case Study Of Nigerian Breweries Plc Aba

ABSTRACT

This research focused on the evaluation of promotional strategies of brewery marketers. This study was specially tried to look on the various promotional tools used by brewery firms. The...

71 pages (10576 words) · Projects · 3 years ago

Analysis Of Distribution Sales, And Consumption Pattern Of Beef In Abia State, Nigeria

ABSTRACT

After an indepth study of distribution sales and consumption pattern of beef in Abia state through responses to questions and interviews, some findings were made which could be summarized...

64 pages (9424 words) · Projects · 3 years ago

Impact Of An Effective Sales Force On Organizational Performance (A Study Of Unilever Plc.)

ABSTRACT

Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance...

101 pages (15814 words) · Projects · 3 years ago

Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc)

ABSTRACT

The study had as its purpose, to determine the et1ct, which the application of business social responsibility has on business. It also examined how ef4ctive (he impact has been on the...

74 pages (10057 words) · Projects · 3 years ago

Economics Of Marketing Of Palm Oil In Oboro A Study Of Oboro In Ikwuano Local Government Area)

ABSTRACT

Palm oil is Form of edible vegetable oil untrained from the fruit of' the oil palm tree. Apart from palm oil, palm kernel oil can also be produced from oil palm. the residue from Oil palm...

69 pages (12855 words) · Projects · 3 years ago

Buyer Attitude Towards Made- In- Nigeria Shoes. A Case Study Of Aba, Abia State.

ABSTRACT

The study examined buyer attitude towards made-in- Nigeria shoes whose case study was Aba in Abia State. Specifically, it focused on analyzing the socio-demographic profile of...

64 pages (8673 words) · Projects · 3 years ago

Effect Of Marketing Communication On Customer Patronage Of Deposit Money Banks In Nigeria (A Study Of Zenith Bank, Umuahia, Abia State)

ABSTRACT

Management of most money deposit banks in Nigeria do not really believe that the huge investment on marketing communication pays off and as such, find it very difficult to adopt an...

48 pages (8597 words) · Projects · 3 years ago

Effects Of Sales Promotion On Consumer Purchase Behaviour Among Mtn Subscribers In Umuahia Metropolis

ABSTRACT

This research was carried out to examine the effect of sales promotion on consumer purchase behavior among MTN subscribers in Umuahia. The objectives of the study are to identify the...

68 pages (10268 words) · Projects · 3 years ago

Determinants Of Consumers' Brand Preference Of Automobile Among Staff Of Michael Okpara University Of Agriculture, Umudike (Mouau)

ABSTRACT

Automobile market is one of the most innovative and competitive market in the world. The brand choice of consumers changes from one innovation to another. Cooper (1993) noted that most of...

52 pages (10407 words) · Projects · 3 years ago

Branding, Packaging And Labeling As Competitive Tools In Marketing Of Breads In Abia State Nigeria

ABSTRACT

This study examined branding, packaging and labeling as competitive tools in the marketing of bread in Abia State. It examined the socio-economic characteristics 'of the bread producers...

63 pages (12177 words) · Projects · 3 years ago

Influence Of Advertising On Consumer Purchase Behaviour (A Study Of Guinness Nig Plc)

ABSTRACT

The research work examines the influence of advertising on costumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and...

60 pages (8318 words) · Projects · 3 years ago

Effect Of Pricing Strategies On Sales Performance Of Selected Product Offers Among Fast Food Enterprises In Abia State

ABSTRACT

 The study examined .the effect of pricing strategies on sales performance of selected product offers among fast food enterprises in Abita State, Nigeria. The specific objectives are;...

74 pages (17771 words) · Projects · 3 years ago

Effects Of Advertising On Consumer Preference For Soft Drink Products

ABSTRACT

The research was on the effect of advertising on consumer pretense of soft drinks. The major objective of the study is to examine the effect of advertising on consumer preference of 7up...

70 pages (10814 words) · Projects · 3 years ago

Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria

ABSTRACT.

This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Umuahia metropolis. The objectives of the study were to ascertain...

80 pages (12262 words) · Projects · 3 years ago

Effective Management Of Customer Complaints As A Strategy Of Achieving Customer Satisfaction In The Telecommunication Industry (A Study Of MTN Nigeria)

ABSTRACT

 The study investigated the management of customer complaints in a telecommunication industry. The objectives of the study are to investigate the cost of customer's dissatisfaction in...

53 pages (8075 words) · Projects · 3 years ago

The Impact Of Corporate Social Responsibility On The Growth Of An Organization. (A Study Of Unilever Plc Aba) xxx

ABSTRACT

The term corporate social responsibility '(CSR) 1 960s and early 1970 after many multinational corporations formed the term stakeholder meaning those on whose an organization's activities...

68 pages (13712 words) · Projects · 3 years ago

Effects Of Viral Advertising On Brand Awareness Among Household Based Consumers In Some Selected Local Governments Abia State Nigeria

ABSTRACT

The study' examined the effect of viral advertising on brand awareness among household based consumers in Abia state, Nigeria. The main objective was to examine the effect of viral...

57 pages (13381 words) · Projects · 3 years ago
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