ABSTRACT

This research focused on the evaluation of promotional strategies of brewery marketers. This study was specially tried to look on the various promotional tools used by brewery firms. The study further seeks to know the determinate of choice of promotional strategies; the population for the study consists of two brewer form were conveniently selected. The study was a survey method of data collection questionnaire were administered. In chapter one: - we have seen the research objectives, why the research is being done and the question it will answer. The cover of problem was traced to slow the need for promotion in the brewery market. Specific purpose of the research as well as research questions were outlined. Under the limitation of the study the constrains of the study were discussed. Under chapter two: - it clearly reviewed the previous work done in the area of promotional tools.. Chapter three: Clearly presents the method of acquiring data for the study. The research design which serves as a frame work for collecting and analyzing the data was thoroughly explained hypothesis stated in the first chapter. In chapter four: - The researcher will attempt to find answers to the research questions posed at the beginning of study. Under chapter five, it presents the summary of finding and how the research has achieved the purpose of study. The study focused on evaluation of promotional strategies of brewery firm in Nigeria