The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis)
ABSTRACT
The study examines children's
influence in family purchase decision. The purpose of the research was to study
how children influence the family purchase decision in Umuahia by observing the
role the children play in relation to their parent in family decision. The
study was conducted as a descriptive research survey method. Both were collected
from 100 respondents where, parents and children. The data generated were then
analyzed by simple percentage and frequencies tables while the stated
hypothesis were tested using the chi-square test-statistics. It was found that
parents perceives children's influence on family purchase decision as different
from theirs and recommended that marketers should target children with their
marketing programs as they form major influence in family purchase decision in
Umuahia.
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EMERUWA, C (2021). The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis) . Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/the-influence-of-children-on-the-family-purchase-decision-in-umuahia-a-case-study-of-households-in-umuahia-metropolis-7-2
CHINAZUM, EMERUWA. "The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis) " Mouau.afribary.org. Mouau.afribary.org, 04 Aug. 2021, https://repository.mouau.edu.ng/work/view/the-influence-of-children-on-the-family-purchase-decision-in-umuahia-a-case-study-of-households-in-umuahia-metropolis-7-2. Accessed 21 Sep. 2024.
CHINAZUM, EMERUWA. "The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis) ". Mouau.afribary.org, Mouau.afribary.org, 04 Aug. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/the-influence-of-children-on-the-family-purchase-decision-in-umuahia-a-case-study-of-households-in-umuahia-metropolis-7-2 >.
CHINAZUM, EMERUWA. "The Influence Of Children On The Family Purchase Decision In Umuahia (A Case Study Of Households In Umuahia Metropolis) " Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/the-influence-of-children-on-the-family-purchase-decision-in-umuahia-a-case-study-of-households-in-umuahia-metropolis-7-2