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Management of most money deposit banks in Nigeria do not really believe that the huge investment on marketing communication pays off and as such, find it very difficult to adopt an...
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This research was carried out to examine the effect of sales promotion on consumer purchase behavior among MTN subscribers in Umuahia. The objectives of the study are to identify the...
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Automobile market is one of the most innovative and competitive market in the world. The brand choice of consumers changes from one innovation to another. Cooper (1993) noted that most of...
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This study examined branding, packaging and labeling as competitive tools in the marketing of bread in Abia State. It examined the socio-economic characteristics 'of the bread producers...
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The research work examines the influence of advertising on costumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and...
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The study examined .the effect of pricing strategies on sales performance of selected product offers among fast food enterprises in Abita State, Nigeria. The specific objectives are;...
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The research was on the effect of advertising on consumer pretense of soft drinks. The major objective of the study is to examine the effect of advertising on consumer preference of 7up...
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This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Umuahia metropolis. The objectives of the study were to ascertain...
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The study investigated the management of customer complaints in a telecommunication industry. The objectives of the study are to investigate the cost of customer's dissatisfaction in...
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The term corporate social responsibility '(CSR) 1 960s and early 1970 after many multinational corporations formed the term stakeholder meaning those on whose an organization's activities...
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The study' examined the effect of viral advertising on brand awareness among household based consumers in Abia state, Nigeria. The main objective was to examine the effect of viral...
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This research work investigated marketing communication on organizational performance in the banking industries. It has been noted that marketing communication elements which include...
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The study examined consumer choice preference and patronage of automobile oil user in Umuahia metropolis. The study examined the factors influencing consumer performance for automobile...
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Customer satisfaction and loyalty represents a fundamental step in understanding how profitable organizations become. The study assessed the "Effects of Customer Satisfaction and loyalty...
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The study focused on marketing efficiency of packaged 'water production in lmo State Nigeria. It specifically analyzed the socioeconomic profile and forms of packaged water identified the...
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Branding is a major issue in product strategy on the one hand, and also in the product marketing and management. Developing a branding, therefore requires a greater deal of long term...
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This is an explanatory research which sought to determine the factor that influence, the adoption of undifferentiated (Mass) marketing strategy in the luxury bus transport industry with...
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This work title "Effect of Product Quality on Consumer Brand Loyalty (A Study of 7Up Bottling Company, Aba,) in Abia State, Nigeria" the major problem, which this study seeks to examine...
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Marketing communication strategies have become one of the major marketing strategies used by marketers in influencing the purchase behavior of households. Thus, this research has...
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The research study dealt with the effects of product attributes on consumer purchase of some selected noodle products in Umuahia, Nigeria. The research problem had focused on finding out...
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The study evaluated product display techniques in small retail outlets in Aba, Abia State. Product display is the art of implementing effective design ideas to increase store traffic and...
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This project, Effective Marking Strategy for Improved Profitability of Rental Organization in Rivers State; a study of Sabio Rental, Port Harcourt, has the objective of looking into the...
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This work titled "The problems and prospect of marketing of public utilities" was carried out with Nigerian Postal services (NIPOST) as a case study. It should be noted that public utility...
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This research work was conducted to evaluate marketing strategies as a tool for survival of retail stores in Umuahia, Abia State. A multistage sampling technique was adopted to select the...
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This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Aba metropolis. The objectives of the study were to ascertain the...