Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc)
ABSTRACT
The study had as its purpose, to
determine the et1ct, which the application of business social responsibility
has on business. It also examined how ef4ctive (he impact has been on the
hosting communities. The research also dealt with specific gains derived from
the application of business social responsibility by Vita foam Nigeria P/c as a
whole. The research instruments used for the study were the questionnaire. The
analysis interpretations and findings based on the data collected were tested.
There hypotheses were propounded and tested using Chi-Square method, the null
hypotheses were rejected while the alternative hypotheses were upheld and
accepted. Manufacturing firms in Nigeria are trying to be socially responsible
to the host community. This is shown by the social audit of its social
undertaking for its operating communities thus really making the company a
corporate citizen.
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OKORO, E (2021). Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc) . Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/social-responsibility-as-a-marketing-strategy-for-manufacturing-firms-a-study-of-vitafoam-nigeria-plc-7-2
EMMANUEL, OKORO. "Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc) " Mouau.afribary.org. Mouau.afribary.org, 04 Aug. 2021, https://repository.mouau.edu.ng/work/view/social-responsibility-as-a-marketing-strategy-for-manufacturing-firms-a-study-of-vitafoam-nigeria-plc-7-2. Accessed 21 Sep. 2024.
EMMANUEL, OKORO. "Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc) ". Mouau.afribary.org, Mouau.afribary.org, 04 Aug. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/social-responsibility-as-a-marketing-strategy-for-manufacturing-firms-a-study-of-vitafoam-nigeria-plc-7-2 >.
EMMANUEL, OKORO. "Social Responsibility As A Marketing Strategy For Manufacturing Firms. (A Study Of Vitafoam Nigeria Plc) " Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/social-responsibility-as-a-marketing-strategy-for-manufacturing-firms-a-study-of-vitafoam-nigeria-plc-7-2