Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria
ABSTRACT.
This research examined the Evaluation
of factors that influence consumers purchase decision on electronic products in
Umuahia metropolis. The objectives of the study were to ascertain the
effectiveness of price as a tool for influencing consumers purchase decision on
electronic products, to evaluate the extent to which quality is used to
influence consumers purchase decision on electronic products, to determine what
role consumers status play in influencing their purchase decision on electronic
products and to ascertain if the market trend of electronic have any effect on
consumers purchase of electronic products in umuahia metropolis. The study
adopted a sample survey. A n1ct survey was conducted in order to establish the
proportion of respondent in the area of interest, of which a sample size of 264
was deduced. The researcher made use of primary data supplied by the consumers,
which was extracted through questionnaire. Chi-square statistical method was
used to test the formulated hypotheses. Based on the hypotheses teste1, the year
were made: that price is an effective tool that influences consumers purchase
decision on electronic products, quality of the product influences the
consumers purchase decision on electronic products, the status of the consumers
as well as the trend of electronic products in the market can influence
consumers purn decision on electronic product.
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ORJI, D (2021). Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria . Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/evaluation-of-factors-that-influence-consumers-purchase-decision-on-electronic-products-in-umuahia-metropolis-abia-state-nigeria-7-2
DANIEL, ORJI. "Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria " Mouau.afribary.org. Mouau.afribary.org, 29 Jul. 2021, https://repository.mouau.edu.ng/work/view/evaluation-of-factors-that-influence-consumers-purchase-decision-on-electronic-products-in-umuahia-metropolis-abia-state-nigeria-7-2. Accessed 21 Sep. 2024.
DANIEL, ORJI. "Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria ". Mouau.afribary.org, Mouau.afribary.org, 29 Jul. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/evaluation-of-factors-that-influence-consumers-purchase-decision-on-electronic-products-in-umuahia-metropolis-abia-state-nigeria-7-2 >.
DANIEL, ORJI. "Evaluation Of Factors That Influence Consumers Purchase Decision On Electronic Products In Umuahia Metropolis Abia State- Nigeria " Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/evaluation-of-factors-that-influence-consumers-purchase-decision-on-electronic-products-in-umuahia-metropolis-abia-state-nigeria-7-2