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This study was conducted to identify the relationship between increase in market performance (product quality) through product development and innovation using United African Company UAC...
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The purpose of this study is to appraise the effect of consumer perception on the demand for made in Nigeria shoes in Aba metropolis. Perception is a mental feeling which involves how...
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The study was carried out to identify the impact of sales promotion has on the level of sales of unilever Plc products in Aba, Abia State. in carrying out (Ike research, certain...
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The research investigates the effect of advertising on consumer brand preference for selected noodle products in Abia state Nigeria. the objective is to examine the effect of word of mouth...
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This research was an intensive analysis of distribution and performance of oil marketers in Oando and Conoil Aba, Abia State, Nigeria. The study was carried out to examine socio-economic...
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The study was carried out to examine the effect of customer services on patronage among customers of selected banks in Umuahia metropolis in Abia State, Nigeria. Four research objectives...
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The general objective of the study is to analyse the socio- economic determinants of commercialization among small holder farmers in Abia state, Nigeria. The specific objectives of...
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Recent years the fast food restaurant industry in the Umuahia metropolis of Nigeria has witnessed a tremendous rise in the number of new restaurants. This is as a result of changing new...
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The basis of this research project is The role of online marketing in the advancement of international trade. A review of related literature was extensively made in Chapter Two of the work...
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The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...
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The advent of information technology is rapidly changing the banking industry in this study, the impact of information technology on the banking industry in Abia state and Nigeria as a...
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The broad objective of this study was to analyze the marketing efficiency of garri in Umuahia North Local Government Area of Abia state. Multi-stage random sampling was used to select 4...
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Textile and cloth material has played an important role in development role of many countries, and has facilitated their integration in the world economy. In the developed countries, the...
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The study examined the effect of human capital development on the growth of fast foods in Abia State, Nigeria. It specifically focused on analyzing the socio-economic profile of the...
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This research project is a very crucial study for the malt drinks company. The study was motivated by the necessity to establish the effect of promotion on the sales volume of malt drinks...
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This study examines the effect of test marketing on new product development (a study of 7up bottling company plc. The work further investigates the effect of test marketing on new...
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The study examined the effect of agricultural marketing in the marketing efficiency among rice fainters in Abia State. The objectives of the study were to determine; the socio-economic...
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This research work effect of sales force motivational incentive on sales force performance in a manufacturing company. A case of Pz Industry PLC. The objective of the company is to reach...
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The study analyzed the effect of product innovation strategies on small scale enterprise performance in Abia State. Specifically, the study determined whether product innovation...
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This research work was undertaken to assess the differentiation strategies in the fashion industry. One of the specific objectives among others was to examine which differentiation...
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The study examines children's influence in family purchase decision. The purpose of the research was to study how children influence the family purchase decision in Umuahia by observing...
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The development of GSM has generated heated competitions among the GSM Service Providers in Nigeria thus calling for a study on informed strategies of attracting customers, retaining...
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The Broad objective of the study investigated the impact of sales promotion on the purchase of Indornie noodles by household in Umuahia metropolis and the specific objectives are ascertain...
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Technological changes and innovations, especially service marketing has accelerated the reduction between the customer 1anker interaction. Based on the above, the study 'ASSESSMENT...
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This research focused on the evaluation of promotional strategies of brewery marketers. This study was specially tried to look on the various promotional tools used by brewery firms. The...