Marketing

Effect Of Marketing Research On Market Performance Of Selected Small Scale Enterprises In Abia State

ABSTRACT

This study was able to examine the Effect of Marketing Research on Market Performance of Selected Small Scale Enterprises in Abia State. The specific objectives are to ascertain whether...

58 pages (9324 words) · Projects · 3 years ago

Effect Of Service Quality On Customer Satisfaction And Loyalty In The Telecommunication Industry

ABSTRACT

The study investigated the effect of service quality on customer satisfaction and loyalty in the telecommunication industry in Nigeria specifically in Port Harcourt. The research was...

55 pages (8797 words) · Projects · 3 years ago

Effect Of Marketing In Post-Consolidated Era Of Banks: A Study Of Selected Banks In Umuahia, Abia State, Nigeria

ABSTRACT

Marketing efforts once focused primarily on the selling of manufactured - products. But today, the service industries have grown more important to the economy than the manufacturing...

74 pages (10873 words) · Projects · 3 years ago

Influence Of Television Advertising On Customer Behavior Of First Bank Of Nigeria Plc, In Umuahia Metropolis Abia State.

ABSTRACT

In every organization, advertising has been a very important tool in informing, persuading and educating consumers on organization goods and services. Therefore, in this study, the aim is...

60 pages (8936 words) · Projects · 3 years ago

The Impact Of Sales Promotion On The Sales Of Unilever Plc Products In Aba, Abia State Nigeria (2000-2005)

ABSTRACT

Modern marketing calls for more than just the development of a good product. Pricing and accessibility is of' importance too. Companies try to adopt series of techniques to promote their...

77 pages (14851 words) · Projects · 3 years ago

Effects Of Adverting On The Profitability Of Bank Service Marketing (A Study Of Union Bank,Plc.)

ABSTRACT

This research work tends to examine effects of adverting on the profitability of bank service marketing. During this research, Yaro Yamen's methodology was adopted using 200 as my...

58 pages (7672 words) · Projects · 3 years ago

Effect Of Advertising On Changing Consumer Behavior (A Study Of First Bank Nigeria Plc)

ABSTRACT

This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising...

58 pages (8232 words) · Projects · 3 years ago

The World Wide Web In Practice Of Marketing: Its Challenges To Nigeria In The 2lst Century (Study Of Selected Firms In Umuahia Metropolis)

ABSTRACT

This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 2l century. The research study used 3 selected firms in Umuahia,...

60 pages (13637 words) · Projects · 3 years ago

Effect Of New Product Development On Consumer Patronage In A Manufacturing Company: A Study Of Pz Cussons Nigeria Plc Aba, Abia State

ABSTRACT

This study aims to investigate the effects of new product development on the patronage of consumers of products of PZ Nigeria Plc, in Aba Abia State. A descriptive survey research design...

62 pages (9438 words) · Projects · 3 years ago

Effect Of Product Innovation On The Market Performance Of UAC Nigeria Plc

ABSTRACT

This study was conducted to identify the relationship between increase in market performance (product quality) through product development and innovation using United African Company UAC...

50 pages (6875 words) · Projects · 3 years ago

Effect Of Consumer Perception On The Demand For Made In Nigeria Shoes In Aba Metropolis

ABSTRACT

The purpose of this study is to appraise the effect of consumer perception on the demand for made in Nigeria shoes in Aba metropolis. Perception is a mental feeling which involves how...

72 pages (14157 words) · Theses · 3 years ago

Impact Of Sales Promotion On Tile Sales Of Unilever Plc Products. In Aba, Abia Sta'ie. Nigeria (2000-2005)

ABSTRACT

 The study was carried out to identify the impact of sales promotion has on the level of sales of unilever Plc products in Aba, Abia State. in carrying out (Ike research, certain...

75 pages (14976 words) · Projects · 3 years ago

Effect Of Advertising On Consumer Brand Preference For Selected Noodle Production In Abia State, Nigeria

ABSTRACT

The research investigates the effect of advertising on consumer brand preference for selected noodle products in Abia state Nigeria. the objective is to examine the effect of word of mouth...

71 pages (11515 words) · Projects · 3 years ago

Analysis Of Distribution And Performance Of Oil Marketers In Abia State, Nigeria (A Study Of Oando And Conoil, Aba)

ABSTRACT

This research was an intensive analysis of distribution and performance of oil marketers in Oando and Conoil Aba, Abia State, Nigeria. The study was carried out to examine socio-economic...

70 pages (11639 words) · Projects · 3 years ago

Effect Of Customer Services On Patronage Among Customers Of Selected Banks In Umuahia Metropolis In Abia State, Nigeria.

ABSTRACT

The study was carried out to examine the effect of customer services on patronage among customers of selected banks in Umuahia metropolis in Abia State, Nigeria. Four research objectives...

81 pages (9712 words) · Projects · 3 years ago

Socio-Economic Determinants Of Commercialization Among Small Holder Farmers In Abia State, Nigeria

ABSTRACT

The general objective of the study is to analyse the socio- economic determinants of commercialization among small holder farmers in Abia state, Nigeria. The specific objectives of...

47 pages (9997 words) · Projects · 3 years ago

Effectiveness Of Marketing Strategies Adopted By Fast Food Restaurant In Umuahia Metropolis...

ABSTRACT

Recent years the fast food restaurant industry in the Umuahia metropolis of Nigeria has witnessed a tremendous rise in the number of new restaurants. This is as a result of changing new...

103 pages (20501 words) · Projects · 3 years ago

Role Of Online Marketing In The Advancement Of International Trade (A Survey Of Brainwave Information Technology, Aba, - And International Glass Industry, Aba)

ABSTRACT

The basis of this research project is The role of online marketing in the advancement of international trade. A review of related literature was extensively made in Chapter Two of the work...

85 pages (12558 words) · Projects · 3 years ago

Acceptability Rate Of E-Marketing Practices And Environmental Problems In The Selected Rural Areas Of Abia State Nigeria...

ABSTRACT

The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...

52 pages (7683 words) · Projects · 3 years ago

Impact Of Information Technology On Service Delivery In Nigeria Banking Sector In Abia State (A Study Of Selected Banks In Abia State)

ABSTRACT

The advent of information technology is rapidly changing the banking industry in this study, the impact of information technology on the banking industry in Abia state and Nigeria as a...

61 pages (7870 words) · Projects · 3 years ago

Analysis Of Marketing Efficiency Of Garri In Umuahia North L.G.A Abia, Nigeria

ABSTRACT

The broad objective of this study was to analyze the marketing efficiency of garri in Umuahia North Local Government Area of Abia state. Multi-stage random sampling was used to select 4...

86 pages (11345 words) · Projects · 3 years ago

Economics Of Wholesale Marketing Of Textile Cloth Materials In Aba, Abia State.

ABSTRACT

Textile and cloth material has played an important role in development role of many countries, and has facilitated their integration in the world economy. In the developed countries, the...

37 pages (6873 words) · Projects · 3 years ago

Effects Of Human Capital Development On The Growth Of Fast Foods Outlets In Abia State, Nigeria

ABSTRACT

The study examined the effect of human capital development on the growth of fast foods in Abia State, Nigeria. It specifically focused on analyzing the socio-economic profile of the...

60 pages (12626 words) · Projects · 3 years ago

Effect Of Promotion On The Sales I' Volume Of Malt Drinks In Umuahia: (A Study Of Eso-Penco Nigeria Ltd, Umuahia, Abia State.)

ABSTRACT

This research project is a very crucial study for the malt drinks company. The study was motivated by the necessity to establish the effect of promotion on the sales volume of malt drinks...

67 pages (9323 words) · Projects · 3 years ago

Effect Of Test Marketing On New Product Performance (A Study Of 7up Bottling Company Plc) ....

ABSTRACT

This study examines the effect of test marketing on new product development (a study of 7up bottling company plc. The work further investigates the effect of test marketing on new...

59 pages (7993 words) · Projects · 3 years ago
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