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This study was able to examine the Effect of Marketing Research on Market Performance of Selected Small Scale Enterprises in Abia State. The specific objectives are to ascertain whether...
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The study investigated the effect of service quality on customer satisfaction and loyalty in the telecommunication industry in Nigeria specifically in Port Harcourt. The research was...
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Marketing efforts once focused primarily on the selling of manufactured - products. But today, the service industries have grown more important to the economy than the manufacturing...
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In every organization, advertising has been a very important tool in informing, persuading and educating consumers on organization goods and services. Therefore, in this study, the aim is...
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Modern marketing calls for more than just the development of a good product. Pricing and accessibility is of' importance too. Companies try to adopt series of techniques to promote their...
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This research work tends to examine effects of adverting on the profitability of bank service marketing. During this research, Yaro Yamen's methodology was adopted using 200 as my...
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This research work was undertaken to assess the effects of advertising on changing consumer behavior. One of the specific objectives among others was to analyze the effect of advertising...
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This research work is mainly on the use of World Wide Web in the practice or marketing, it challenge for Nigeria in the 2l century. The research study used 3 selected firms in Umuahia,...
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This study aims to investigate the effects of new product development on the patronage of consumers of products of PZ Nigeria Plc, in Aba Abia State. A descriptive survey research design...
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This study was conducted to identify the relationship between increase in market performance (product quality) through product development and innovation using United African Company UAC...
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The purpose of this study is to appraise the effect of consumer perception on the demand for made in Nigeria shoes in Aba metropolis. Perception is a mental feeling which involves how...
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The study was carried out to identify the impact of sales promotion has on the level of sales of unilever Plc products in Aba, Abia State. in carrying out (Ike research, certain...
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The research investigates the effect of advertising on consumer brand preference for selected noodle products in Abia state Nigeria. the objective is to examine the effect of word of mouth...
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This research was an intensive analysis of distribution and performance of oil marketers in Oando and Conoil Aba, Abia State, Nigeria. The study was carried out to examine socio-economic...
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The study was carried out to examine the effect of customer services on patronage among customers of selected banks in Umuahia metropolis in Abia State, Nigeria. Four research objectives...
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The general objective of the study is to analyse the socio- economic determinants of commercialization among small holder farmers in Abia state, Nigeria. The specific objectives of...
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Recent years the fast food restaurant industry in the Umuahia metropolis of Nigeria has witnessed a tremendous rise in the number of new restaurants. This is as a result of changing new...
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The basis of this research project is The role of online marketing in the advancement of international trade. A review of related literature was extensively made in Chapter Two of the work...
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The study examined the acceptability rate of e-marketing and environmental problem in rural areas in Abia State. The study ascertain the relationship between e-purchase, e-price,...
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The advent of information technology is rapidly changing the banking industry in this study, the impact of information technology on the banking industry in Abia state and Nigeria as a...
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The broad objective of this study was to analyze the marketing efficiency of garri in Umuahia North Local Government Area of Abia state. Multi-stage random sampling was used to select 4...
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Textile and cloth material has played an important role in development role of many countries, and has facilitated their integration in the world economy. In the developed countries, the...
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The study examined the effect of human capital development on the growth of fast foods in Abia State, Nigeria. It specifically focused on analyzing the socio-economic profile of the...
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This research project is a very crucial study for the malt drinks company. The study was motivated by the necessity to establish the effect of promotion on the sales volume of malt drinks...
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This study examines the effect of test marketing on new product development (a study of 7up bottling company plc. The work further investigates the effect of test marketing on new...