ABSTRACT
As a result of complex of nature of organizations, strategic planning and control has therefore become important in order to achieve set of organization goals. This study...
ABSTRACT
This study investigated the role of cooperative societies in the marketing of cash crops with specific reference to cooperative societies in Abakaliki. This location (Abakaliki)...
ABSTRACT
The study evaluated product display techniques in small retail outlets in Aba, Abia State. Product display is the art of implementing effective design ideas to increase store...
ABSTRACT
Table water business has become a fact over the last decade. The
increasing trend in the consumption and market value explains
that consumers are willing to pay a premium costs and this,...
ABSTRACT
a This study focused on marketing efficiency and profitability of vegetable oil
in Abia state. It specifically examines the factors that influences marketing
efficiency; the nature of price...
ABSTRACT
the general objective of this study was to estimate the cilects of tagged prices Ofl cOflSUflicr
purchase behaviour in grocery stores in Abia State, Nigeria. The specific objectives are to:
...
ABSTRACT
The study analysed the consumers' wiIliigness to pay for counterfeit leather
products in Abia State, Nigeria. Four (4) research questions were formulated
to guide the study. The population of...
ABSTRACT
This research work tends to examine the determinants of customer loyalty
among household purchases from grocery stores in Abia State. The main
objective of the study was to ascertain the...
ABSTRACT
Firms continuously seek new ways to promote their product and enhance
consumers adoption. This study is undertaken to examine the assssment of the
re1atioship between promotional strategies...
Packaging plays a major role in all the strategic marketing areas of product development, pricing, distribution and promotion. The traditional “four PS” of the marketing mix are related, but only...
Price is one of the elements of marketing mix which practices revenue. It is very crucial as the prime mover of trade in any market economy where goods and services are traded. one can conclude...
Abstract
Business practice shows that brand in essence is a kind of "commitment" which creates value for stakeholders and can get value from it. At present, most researches explore the consumption...
Business managers in Nigeria organization today are preoccupied with the problem of coping with the failing demand and large inventory build-ups occasioned by the recessive state of the economy...
The important of strategic marketing to any firm cannot be over emphasized. The primary aim of every organization is to succeed in order to make profit and without strategic marketing,...
ABSTRACT
The study analyzed the socio-economic determinant on consumer choice on hair cream brands among household in Abia state, Nigeria. Four (4) research questions were formulated to guide...
ABSTRACT
Over the year companies in Nigeria have designed strategies which help them in surviving in their various markets. This has become more imperative because increasing competition among firms...
ABSTRACT
The study set out to explore the effect of physical distribution strategies on the operations of farmers in Aboh Mbaise local government area. The problem stems from the consistent high...
Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business...
ABSTRACT
Relationship marketing was first desired in a form of relationship marketing development for direct response marketing campaigns which emphasis customer’s retention and satisfaction...
Very few people can claim to be individually responsible for producing any article. What has happened is that in this country we have become interdependent on each other. The role of transportation...
In economics, any commodity which is produced and subsequently consumed by the consumers, to satisfy its current needs, is known as a consumer good. Consumer goods that are ultimately consumed,...
Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combination of the three) that identifies a particular product or product line and distinguishes it from its...
Product manufactured by the producers needs to be moved from the manufacturing point to the point of consumption. Thus movement of product cannot be done without proper packaging to serve as...
One of the primary objectives of every business is to maximize its profit and setting price is one of the principal tasks of marketing and finance manager. In that, the price of a product or...