The important of strategic marketing to any firm cannot be over emphasized. The primary aim of every organization is to succeed in order to make profit and without strategic marketing,...
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The study analyzed the socio-economic determinant on consumer choice on hair cream brands among household in Abia state, Nigeria. Four (4) research questions were formulated to guide...
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Over the year companies in Nigeria have designed strategies which help them in surviving in their various markets. This has become more imperative because increasing competition among firms...
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The study set out to explore the effect of physical distribution strategies on the operations of farmers in Aboh Mbaise local government area. The problem stems from the consistent high...
Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business...
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Relationship marketing was first desired in a form of relationship marketing development for direct response marketing campaigns which emphasis customer’s retention and satisfaction...
Very few people can claim to be individually responsible for producing any article. What has happened is that in this country we have become interdependent on each other. The role of transportation...
In economics, any commodity which is produced and subsequently consumed by the consumers, to satisfy its current needs, is known as a consumer good. Consumer goods that are ultimately consumed,...
Mandell and Rosenbery (1981) defined brand as the name, sign or design (or combination of the three) that identifies a particular product or product line and distinguishes it from its...
Product manufactured by the producers needs to be moved from the manufacturing point to the point of consumption. Thus movement of product cannot be done without proper packaging to serve as...
One of the primary objectives of every business is to maximize its profit and setting price is one of the principal tasks of marketing and finance manager. In that, the price of a product or...
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The research work examine the influence of advertising on consumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and secondary...
Almost everyone grows up in a world which is flooded with the mass media, example: music, internet, video, Billboard, magazines, movies, music, internet and newspapers. (Latif & Abideen, 2011)...
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which...
Out of three major intermediaries in product distribution, retailing which supermarket falls is very close to the consumers. Their ability to get good patronage determines the sales and eventual...
Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et al.,2010). Mainly grown as a subsistence crop by farmers and to some degree for income generation. The crop is formed...
In recent years, with the advancement of economic status and self-conscience, buying has increased. Buying is generally defined as the series of steps that a consumer will take to make a purchasing...
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The study examine the effect of packaging on consumer buying behaviour. The specific objectives of the study will include to; to determine the effect of background image on consumer...
The concepts of small scale businesses has been an issue for debate as different individuals, nation and groups define it to suit their own systems and purposes. Some authors define small...
In modern time marketing, if packaging does not sell a product, it is as good as worthless. Packaging has become itself a sales promotion tool for organizations. The consumer’s buying behavior is...
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This study focuses on the effects of motivation on sales force performance of a selected GSM provider in Umuahia, Abia State. The objective of the study is to determine the direction from...
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This study was conducted to ascertain the chain analysis of rice market in Abia State Nigeria. The survey research design was adopted using the muti-stage random technique. Primary and...
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The study examined the effect of television advertising on food consumption among children in Umuahia, Abia State. The specific objectives were to: examine the effect of television...
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The study focused on the effect of price on consumer patronage of soft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect of price...
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This study sets forth to identify the marketing problems militating against small scale industries in Nigeria, through opinion sampling. The population sampled consist of entrepreneurs or...