ABSTRACT
The research work examine the influence of advertising on consumer purchase behaviour with particular reference to Guinness Nigeria PLC. Data were collected from both primary and secondary...
Almost everyone grows up in a world which is flooded with the mass media, example: music, internet, video, Billboard, magazines, movies, music, internet and newspapers. (Latif & Abideen, 2011)...
Social media marketing is the use of social media platforms and websites to promote a product or service. Most of these social media platforms have their own built-in data analytics tools, which...
Out of three major intermediaries in product distribution, retailing which supermarket falls is very close to the consumers. Their ability to get good patronage determines the sales and eventual...
Bambara groundnut is a traditional or indigenous crop (Onyango, 2010, Andika et al.,2010). Mainly grown as a subsistence crop by farmers and to some degree for income generation. The crop is formed...
In recent years, with the advancement of economic status and self-conscience, buying has increased. Buying is generally defined as the series of steps that a consumer will take to make a purchasing...
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The study examine the effect of packaging on consumer buying behaviour. The specific objectives of the study will include to; to determine the effect of background image on consumer...
The concepts of small scale businesses has been an issue for debate as different individuals, nation and groups define it to suit their own systems and purposes. Some authors define small...
In modern time marketing, if packaging does not sell a product, it is as good as worthless. Packaging has become itself a sales promotion tool for organizations. The consumer’s buying behavior is...
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This study focuses on the effects of motivation on sales force performance of a selected GSM provider in Umuahia, Abia State. The objective of the study is to determine the direction from...
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This study was conducted to ascertain the chain analysis of rice market in Abia State Nigeria. The survey research design was adopted using the muti-stage random technique. Primary and...
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The study examined the effect of television advertising on food consumption among children in Umuahia, Abia State. The specific objectives were to: examine the effect of television...
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The study focused on the effect of price on consumer patronage of soft drinks (A study of 7up bottling company Aba Abia State). The specific objectives are to ascertain the effect of price...
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This study sets forth to identify the marketing problems militating against small scale industries in Nigeria, through opinion sampling. The population sampled consist of entrepreneurs or...
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This research work is the Effect of Product Innovation on Marketing Performance. A Study of Indomie Noodles. This focuses on the product innovation on marketing performance. This study is...
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Due to the rapid expansion in banks and the severe competition for customers’ retention, banks have started using various marketing strategies to achieve their objectives. Customer...
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This study was conducted to evaluate the effects of sales force motivation on sales performance of Nigeria Breweries plc Ama Enugu State, Nigeria. The major objective of this work is to...
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The study investigated on the effect of green marketing practice on socially responsible behaviour among millennials in Michael Okpara University of agriculture, Umudike. The major...
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This study examines the impact of branding on consumer purchase behavior among users of engine oil with special focus on Enugu metropolis. This was motivated by the fact that most engine...
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This research The effects of Customer Service on Customer Loyalty: A Study of First bank Plc, Umuahia. The general objective of the study was to determine the effects of customer service on...
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The study examined the effect of marketing mix strategy on sales volume of sacclux paint industry. The specific objectives includes: to determine the effect of price on the sales volume of...
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The study examined the cost implication on customer acquisition and customer retention in the banking sector. The study ascertains the extent to which cost affect the acquisition and...
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Customer Relationship Management has developed as an approach based on maintaining positive relationships with customers, increasing customer loyalty and expanding customer lifetime value....
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The study examine the effect of green marketing on consumer patronage for consumer goods. The specific objectives were to, ascertain the relationship between eco-branded products and...
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The study focused on comparative analysis of the adoption of internal marketing among selected public and private universities in Nigeria. The objectives of the study are; ascertain the...