Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)
ABSTRACT
Firms continuously seek new ways to promote their product and enhance
consumers adoption. This study is undertaken to examine the assssment of the
re1atioship between promotional strategies and new product adopion. The study
adopted a survey approach structured questionnaire; the population of interest
emphasized the managernnt, staff and distributors of Nigeria Breeries Plc, Aba.
Sample size of 250 was drawn from the population of study usin Taro Yarnen
methods. Findings of the tudy showed that there is strongly positik'e relationship
between promotional strttegies of Nigeria Breweries Plc and new product
adoption. Based on the hndings, the study recommended among others, that,
Nigerian Breweries Plc should reinforce their existing promotion strategies in
order to maintain and enhance the positive impact they have on new product
adoption, Corporate bodies should regularly review their promotion strategies to
ensure that they yield desired impact, Marketing executives should base
formulation of their promtion strategies on research findings to avoid ineffective
strategies..
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UZOIGWE, A (2021). Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba). Mouau.afribary.org: Retrieved Nov 17, 2024, from https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2
AMAKA, UZOIGWE. "Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)" Mouau.afribary.org. Mouau.afribary.org, 04 Jun. 2021, https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2. Accessed 17 Nov. 2024.
AMAKA, UZOIGWE. "Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)". Mouau.afribary.org, Mouau.afribary.org, 04 Jun. 2021. Web. 17 Nov. 2024. < https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2 >.
AMAKA, UZOIGWE. "Assessment Of The Relationship Between Promotion Strategy And New Product Adoption (A Study Of Nigerian Breweries Plc, Aba)" Mouau.afribary.org (2021). Accessed 17 Nov. 2024. https://repository.mouau.edu.ng/work/view/assessment-of-the-relationship-between-promotion-strategy-and-new-product-adoption-a-study-of-nigerian-breweries-plc-aba-7-2