Product manufactured by the producers needs to be moved from the manufacturing point to the point of consumption. Thus movement of product cannot be done without proper packaging to serve as protective devices in transit and warehouses packaging plays an important sole as a medium in the marketing mix to glamorize your product of a firm is judged by the packaging before buying. It is therefore relevant to look into packaging of a product and continuously. Without attractive package, a product of a firm can just be bought for trial.

Also a firm should not only considerate on attractive packaging nor neglect the quality to which a product should have which is vital to enhance repeated sales. A good packaging strategy will endeavour to produce packaging that is unique, functional, safe, and easy to remove, promote product benefits and reinforce the brand.

In opinion of Kotler (1960), packaging is all the “activities of designing and producing the container for a product”. It can be defined as the wrapping material around a consumer item that serves to contain, identify, describe, product marketable and keep it clean. Packaging can appear such as paper/fire board, plastic, glass, steel, aluminium, wood packaging etc. a well-designed packaging is meant to make the product sellable as well as to produce against damage and prevent it from deterioration while storing.

Packaging is a relevant element of a firm’s trademark. It is an essential component of our modern life style and the way business is organized. Packaging embraces all phase of activities involved in the transfer of goods and services from point of production to consumption.