Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water business Eazee (2012). Although it may look like a small business, it can grow very fast and the good thing is that there is free entry and free exit and there is no need to buy pure water manufacturing license worth millions of naira before venturing into the business.

Today, due to the free entry and exit in the sector, it has increasingly become highly competitive. Since it is competitive it becomes necessary to apply marketing techniques in other to remain in the market. Different bottle water and juice companies intensively embark on different marketing strategy in other to make impact and remain relevant in the sector. Most of the firms (that sell table  water and juice drinks) embark upon personal selling strategy. This strategy is mostly used by these firms in other to pitch their product or services to a prospective buyer. Personal selling apart from other methods of commerce is the intensive interpersonal skills required, given that the sales person conducts his or her business with the customer in person. Most firms that operate bottle water and juice have delivery mechanism. They have their own delivery truck or sell to wholesalers who do pick up themselves. This later could save cost but reduce your marketing ability. Femi (2010).

Water and juice as essential aspect of man’s life because of its universal utility for domestic, agriculture and industrial purposes. Particularly at the domestic level, good drinkable water is important to individuals and the households in other to ensure healthy living, as well as freedom from attacks untimely deaths from water related diseases. For the sake of those reasons people need to have access to good drinkable water and juice. Manacho (2013) said that in Nigeria, accessibility to improved water supply is very biased in favor of urban centers but suggest that firms should do well to supply water to rural areas or have plant or distribution branch at the rural areas.

Personal selling as one of the promotional mix has various business to reach or communicate with their customers. Personal selling which most often uses sales force is relatively inexpensive alternative to advertising, as the primary cost is the sales-force compensation.