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This study access the effects of price and pricing decisions on the consumption of Bambara nut in Abia State, Nigeria with the aim to ascertain the effect of price of Bambara nut on its...
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Rural dwellers in Nigeria constitute 70% of the country's population and yet are deprived of access of social and other basic amenities such as quality health facilities necessary for...
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The study was on the impact of information and communication delivery systems on organizational performance. The specific objectives were to; examine if effective information and...
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The study focused on e-marketing. prospects and challenges in Nigeria. The specific objectives of the study were to access the effects of c-marketing on corporate profitability in Nigeria,...
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The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...
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Social corporated responsibility invokes an organization giving hack some of its profit by way of project execution in the 1ost community. This study was carried out to examine the impact...
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The study was designed to examine the effect of motivation on sales force performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...
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In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers...
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Effect of advertising appeals on marketing performance of telecommunication firms has been studied in this research work. Organization like telecommunication firms are operating in a...
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The study investigated on the effect of pricing policy on marketing performance in beverage industry. The objectives of the study are; to examine the relationship between penetration...
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This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...
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In new product planning, the interest of the marketer is on considering the existing products as well as thinking of the new products to be developed it is important to note that the...
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The American Marketing Association, an international professional association in marketing discipline tried to standardize marketing terminology by defining marketing as 'the performance...
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This is an explanatory research which sought to determine packaging as an influencing factors in the purchase of Beer which has robbed firm of higher profitability, which can be achieved...
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The study examines the effect of advertising on Nigerian consumers with a special focus on the fast moving consumer goods in Nigeria. The major objective of this study is to...
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The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion...
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The study investigated on green marketing as a pro-active policy for competitiveness (study of firms in the beverage industry in Nigeria). The objectives of the study are; determine the...
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The adverse economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumer products. Producers...
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Nigeria in the last few decades has experienced a tremendous growth in the number of public and private hotels. The biggest challenges in today’s competitive business environment are...
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The research was an extensive study on the effect of packaging on the profitability of selected consumer goods in Umuahia North, Abia State. The objectives of the study were to analyze the...
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The research was on exclusive study on the effect of marketing concept practices on performance of hotel in Abia state. The objective of the study are; determine the effect of marketing...
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This research work investigated the effect of effective purchasing system on profitability of the firm. It also measures the relationship between purchasing cost and profitability and...
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Consumer's attitudes towards purchasing either foreign or local products have being a matter of debate. Therefore the objective of this study was to determine the consumer attitude towards...
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This research work investigated marketing communication on organizational performance in the banking industries. It has been noted that marketing communication elements which include...