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The study investigated on the effect of pricing policy on marketing performance in beverage industry. The objectives of the study are; to examine the relationship between penetration...
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This work ascertained the effect of new product development on the growth of brewery firms in Nigeria with a special reference to Guinness Nigerian PLC. There has been a perennial argument...
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In new product planning, the interest of the marketer is on considering the existing products as well as thinking of the new products to be developed it is important to note that the...
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The American Marketing Association, an international professional association in marketing discipline tried to standardize marketing terminology by defining marketing as 'the performance...
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This is an explanatory research which sought to determine packaging as an influencing factors in the purchase of Beer which has robbed firm of higher profitability, which can be achieved...
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The study examines the effect of advertising on Nigerian consumers with a special focus on the fast moving consumer goods in Nigeria. The major objective of this study is to...
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The work considers the place of conventional marketing memories and techniques in the operations of small scale enterprises in Nigeria, it thrust is pricing, distribution and promotion...
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The study investigated on green marketing as a pro-active policy for competitiveness (study of firms in the beverage industry in Nigeria). The objectives of the study are; determine the...
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The adverse economic environment of Nigeria has brought about devastating effect on consumers of manufactured products with heavy consequences on producers of consumer products. Producers...
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Nigeria in the last few decades has experienced a tremendous growth in the number of public and private hotels. The biggest challenges in today’s competitive business environment are...
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The research was an extensive study on the effect of packaging on the profitability of selected consumer goods in Umuahia North, Abia State. The objectives of the study were to analyze the...
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The research was on exclusive study on the effect of marketing concept practices on performance of hotel in Abia state. The objective of the study are; determine the effect of marketing...
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This research work investigated the effect of effective purchasing system on profitability of the firm. It also measures the relationship between purchasing cost and profitability and...
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Consumer's attitudes towards purchasing either foreign or local products have being a matter of debate. Therefore the objective of this study was to determine the consumer attitude towards...
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This research work investigated marketing communication on organizational performance in the banking industries. It has been noted that marketing communication elements which include...
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The study examined the effect of personal selling on the sales performance of selected cement distributors in Abia State. The specific objectives were to: identify the challenges of...
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The study examined the effects of promotional strategy on corporate sales performance of new product in beverage industries. The study was guided with the following objectives to examine...
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This research project examines the factors that militate against introduction of a new product in the market on Enugu metropolises and possible solutions. Taking cognizance on the ever...
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This study examined the consumer brand preference for vegetable oil in Abia State. It specifically focused on the factors that influence consumer preference, more so, to compare demand...
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The study analyzed the determinants of brand loyalty and brand switching of selected milk products in Abia State, Nigeria. Specifically, it examined the socio-economic characteristics at'...
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This research project undertook an in-depth study of critical impact of new product development on the share growth in the beer market; using NBL Enugu as a case study. I will look...
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This research work was centered on the impact of advertising on consumer buying behavior of a manufactured product with particular reference to seven-up Nigeria plc, aba. This topic is a...
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This study focused on the effect of price on the patronage of selected consumer goods among university students in Abia State, with reference to students in Michael Okpara University...
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The study examines consumers attitude toward the purchase and consumption of beans (vigna unguiculata) in Abia state. socio economical characteristics of respondent were analysed. 160...