E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State
ABSTRACT
The study focused on e-marketing.
prospects and challenges in Nigeria. The specific objectives of the study were
to access the effects of c-marketing on corporate profitability in Nigeria,
examine the effect of e-marketing on consumer relationship in Nigeria among
others. In the study, the prospects of c-marketing, given the environmental
challenges like high level of fraud, poor level of infrastructure. high level
of illiteracy among others were analyzed using the Linear Regression Result
from the study revealed the following among others; that: the environmental
challenges in Nigeria make it difficult for c-marketing to significantly affect
organizational efficiency positively, the intellectual disabilities of rural
dwellers has a significantly negative effect on the application of c-marketing.
It is therefore recommended that the level of infrastructural development in
Nigeria as well as the security situation should be improved upon. Moreover,
rural dwellers should be exposed to internet training to make them c-marketing relevant
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OKORIE, C (2021). E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State. Mouau.afribary.org: Retrieved Dec 28, 2024, from https://repository.mouau.edu.ng/work/view/e-marketing-prospect-and-challenges-in-nigeria-a-case-study-of-selected-rural-communities-in-imo-state-7-2
CYNTHIA, OKORIE. "E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State" Mouau.afribary.org. Mouau.afribary.org, 22 Jul. 2021, https://repository.mouau.edu.ng/work/view/e-marketing-prospect-and-challenges-in-nigeria-a-case-study-of-selected-rural-communities-in-imo-state-7-2. Accessed 28 Dec. 2024.
CYNTHIA, OKORIE. "E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State". Mouau.afribary.org, Mouau.afribary.org, 22 Jul. 2021. Web. 28 Dec. 2024. < https://repository.mouau.edu.ng/work/view/e-marketing-prospect-and-challenges-in-nigeria-a-case-study-of-selected-rural-communities-in-imo-state-7-2 >.
CYNTHIA, OKORIE. "E-Marketing, Prospect And Challenges In Nigeria: A Case Study Of Selected Rural Communities In Imo State" Mouau.afribary.org (2021). Accessed 28 Dec. 2024. https://repository.mouau.edu.ng/work/view/e-marketing-prospect-and-challenges-in-nigeria-a-case-study-of-selected-rural-communities-in-imo-state-7-2