Marketing

The Role Of Public Relations In Improving The Image Of Tertiary Institution (A Study Of Michael Okpara University Of Agriculture, Umudike, Abia State):- Ejie Goodness Kelechi C

ABSTRACT The complexity ofchanges in the competitive world today, has accentuated

Effect Of Price On Consumer Patronage Of Soft Drinks: (A Study Of 7up Bottling Company Aba Abia State):- Livings Chidera S

Abstract The study focused on the effect ofprice on consumer patronage ofsoft dri

Analysis Of Extrinsic Factors Influence On Purchase Decision Among Buyers Of Laptops In Abia State, Nigeria:- Kingsley Cypril C

ABSTRACT The study investigated the influence of extrinsic factors on purchase de

Determinants Of Unethical Marketing Behaviour And Salesforce Orientation In Food Industry In Nigeria:- Dickson Eberechi L

ABSTRACT  This study examined the determinants of unethical marketing behavi

Effects Of Electronic Marketing On The Performance Of Selected Commercial Banks In Umuahia, Abia State, Nigeria:- Igbojiekwe Chidiebere

ABSTRACT The study investigated “Effect ofElectronic Marketing-on the performance

Effect Of Product Market Diversification The Market Performance Of Poultry Farms In Abia State, Nigeria:- Obodoagwu, Macaulay .A.

ABSTRACT Diversification has become a popular strategy among Nigeria firms. It is

Assessing Consumer Preference Pattern In The Patronage Of Mobile Telecommunication Service Provider In Umuahia, Abia State:- Onuoha Chinedu

ABSTRACT A field Study was conducted to assess consumer preference pattern in the

Determinants Of Customer Loyalty Among Household Purchases From Grocery Stores In Abia State:- Ibezim Princess C

ABSTRACT This research work tends to examine the determinants of customer loyalty

Determinants Of Consumer Preference For Mobile Phone In Umuahia, Abia State:- Ebeh, Ogochukwu E

ABSTRACT This study examined the determinants of consumer preference for mobile p

Impact Of Marketing Management Function In Hospitality Industry (A Study of Ascot Hotel Enugu):- Ozioma Odo

ABSTRACT   This was as a result of inferior quality of goods and services re

Effect Of Food Vending On Household Welfare In Abia State, Nigeria:- Ogbonna Nwadiuto

ABSTRACT This study examined the contribution of informal sector to poverty reduc

Role Of Small Scale Business In The Economic Growth Of Consumers In Arochukwu L.G.A:- Uba, Theresa O

ABSTRACT  The study focused on small scale business on the welfare of consum

Effect Of Relationship Marketing On The Marketing Performance Of Selected Banks In Abia State.:- Ogu Joy C

ABSTRACT The study examined the effect ofrelationship marketing on marketing perf

The Effect Of Celebrity Endorsement On Brand Preference:- Max Chibuzor G

ABSTRACT of questionnaire on celebrity endorsement assessment was developed to co

Effects Of E- Service Quality On Customer Satisfaction Among Online Shoppers In Abia State:- Michael, Lucky C

ABSTRACT This study investigates the factors that influence the e-service quality

“Investigating customer service delivery on customer retention in hospitality industries in Abia State, Nigeria:- Ezengene Juliet N

ABSTRACT  The study investigated the impact ofservice delivery on customer r

Determinants Of Customer’s Satisfaction In The Tourism Industry (A Study Of Awhum Water Fall, Enugu State):- Eze Chinyere

ABSTRACT Tourist satisfaction is assumed as one ofthe crucial elementsfor a super

Effects of Social Media And Electronic Marketing on the Marketing Performance of MTN Nigeria:- Uche Inya O

ABSTRACT Social media marketing is the use ofsocial media platforms and websites

Comparative Analysis Of Consumer Preference For Different Beer Brands In Umuahia :- Segun Fagbenja

ABSTRACT This study aimed at highlighten the "comparative analysis of consumer pr

Analysis Of The Marketing And Distribution Of Petroleum Productions By Independent Marketers In Abia State, Nigeria:- Oliver Nwoko

ABSTRACT The subject matter of tins research was chosen because of the importance

The Practice Of Marketing In The Public Sector Through The Use Of Effective Procurement In Abia State:- Ottah Johnson E

ABSTRACT The practice of marketing, presently, is no longer confined to profit-or

Response of Customers to Sales Promotion: A Study of Selected Deposit Money Banks ’in Imo State, Nigeria:- Chukwuemeka Chinaza D

ABSTRACT  The study investigated the response ofcustomers to salespromotion

Corporate Social Responsibility As A Strategic Tool For Organizational Stability (A Study Of Agip Oil Company):- Ashara Ifesinachi A

ABSTRACT  To ensure organizational stability in a high volatile region such

Evaluation Of Advertising As Determinant Of Customer Patronage In Selected Banks In Umuahia, Abia State. :- Okoroafor Victor

ABSTRACT This research was carried out to examine the evaluation of advertising a

The Impact Of Advertising On The Marketing Of Consumer Goods (A Study Of Uzondu Table Water) :- Nwigbo Okechukwu .C

ABSTRACT The purpose ofthe study was to find out the impact of advertising on the

Evaluation Of International Business Policies On Nigerian International Business (2002-2013):- Emmanuel Princewill U

ABSTRACT This study analyzed the role of international business policies on the i

Assessing The Public Relation Strategies Of First Bank Plc (A Study Of First Bank Plc):- Aralu, Ogonna I

ABSTRACT  First bank Pic, a bank, knows that public support and goodwill as

Corporate Profitability Enhancement Based On E -Marketing Platform:- Elemuo, Confidence U

ABSTRACT This study examined the Corporate Profitability Enhancement Based on E -

Role Of Segmentation On Organization Performance Of Nigerian Bottling Company Plc:- Ezeifedi Juilet U

ABSTRACT Market segmentation is often a requirement for effective and efficient&n

Effects of Promotional Strategies on Penetration of Life Insurance Products in South East, Nigeria:- Ekwe Blessing N

Abstract This study investigated the effects of promotional strategies on penetra