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Market segmentation is the process of diving the total heterogeneous market for a good or service into several segments, each of which tends to be homogenous in all significant...
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Generally, price is the amount of money charged for a product or service. Price is one of the controllable variables which refers to the sum of all the values that customers give up in...
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This study seeks to examine the effect of Packaging on Consumer Buying Behavior of selected Cosmetics products in Aba, Abia Sate with particular interest in context of PZ Cussons Plc, in a...
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The study examined outsourcing and marketing performance of selected financial institutions in Abia State, Nigeria. Outsourcing is viewed by organizations as a way of achieving specific...
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The study examined the effect of customer relationship marketing on repurchase intention among customers of selected supermarket in umuahia, Abia state. The objective of the study are to...
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Marketing communications has become one of the major strategies to achieving marketing performance in the breweries industry. It is on this background that the study investigated the...
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The research was carried out on the effect of petroleum product distribution strategy on marketing efficiency of independent oil marketers in Abia state, Nigeria: A study of some selected...
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The study examined "The effect of Sales force training on the marketing performance of industrial products ". The objective of the study were to investigate the effect of training and...
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This study is conducted with the aim of analyzing the effect of advertising on consumer patronage in the soft drink industry. (A study of 7up Bottling company plc Aba).The specific...
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The study was an extensive research on the effect of marketing research on the sales performance of soft drink in Abia state. Specifically, the study poised to ascertain how marketing...
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Road transportation is the major mode of conveying consumer goods to the markets and premises of wholesalers and retailers in Imo State. But there are some constraints militating against...
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This study was carried out with the Apples fast foods industry as a study. This work examines the impact of personal selling on the sales volume of fast foods industry. The objective of...
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The decision roles of households in the purchasing behaviour with a particular reference to toiletries has been a concern to the marketers. Hence, there is a need to analyses the...
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The research was on Impact of Relationship Marketing on Banks performance in Abia State. The study was guided by the following objectives; examines the Effect of relationship marketing on...
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At various levels of daily transaction, you pay a price. Transaction can never be complete without a decider "price". To the seller, his price is the money which he receives from the buyer...
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This research work dwell on the effectiveness of personal selling strategies in marketing of table water and juice drinks in Aba metropolis, Abia State, Nigeria. The statement of problem...
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This study access the effects of price and pricing decisions on the consumption of Bambara nut in Abia State, Nigeria with the aim to ascertain the effect of price of Bambara nut on its...
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Rural dwellers in Nigeria constitute 70% of the country's population and yet are deprived of access of social and other basic amenities such as quality health facilities necessary for...
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The study was on the impact of information and communication delivery systems on organizational performance. The specific objectives were to; examine if effective information and...
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The study focused on e-marketing. prospects and challenges in Nigeria. The specific objectives of the study were to access the effects of c-marketing on corporate profitability in Nigeria,...
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The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...
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Social corporated responsibility invokes an organization giving hack some of its profit by way of project execution in the 1ost community. This study was carried out to examine the impact...
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The study was designed to examine the effect of motivation on sales force performance in PZ Cussons Nigeria Plc Aba, specifically the personal characteristics of the respondent were...
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In light of the intense competition facing providers of Tonimas Product, some managers are constantly engaged in the creation of new products that would hopefully win consumers...
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Effect of advertising appeals on marketing performance of telecommunication firms has been studied in this research work. Organization like telecommunication firms are operating in a...