Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State
ABSTRACT
Consumer's attitudes towards
purchasing either foreign or local products have being a matter of debate.
Therefore the objective of this study was to determine the consumer attitude
towards local and foreign made herbal food supplement. This study employed the
used of constructive questionnaire which was used in data collection. Various
analytical tools was also used in analyzing the data from the result, it was discovered
that advertising, price, culture, and market knowledge go a long way in
improving the sales of local food supplements. The study recommends that local
companies should emphasize on the use of promotion, marketing, labeling and
brand names that will attract and make local consumers to be proud when
consuming local products.
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MICHAEL, U (2021). Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State. Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/determinants-of-consumer-attitude-towards-local-and-foreign-made-herbal-food-supplements-in-enugu-enugu-state-7-2
UNIVERSITY, MICHAEL. "Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State" Mouau.afribary.org. Mouau.afribary.org, 19 Jul. 2021, https://repository.mouau.edu.ng/work/view/determinants-of-consumer-attitude-towards-local-and-foreign-made-herbal-food-supplements-in-enugu-enugu-state-7-2. Accessed 21 Sep. 2024.
UNIVERSITY, MICHAEL. "Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State". Mouau.afribary.org, Mouau.afribary.org, 19 Jul. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/determinants-of-consumer-attitude-towards-local-and-foreign-made-herbal-food-supplements-in-enugu-enugu-state-7-2 >.
UNIVERSITY, MICHAEL. "Determinants Of Consumer Attitude Towards Local And Foreign Made Herbal Food Supplements In Enugu, Enugu State" Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/determinants-of-consumer-attitude-towards-local-and-foreign-made-herbal-food-supplements-in-enugu-enugu-state-7-2