Effect Of National Electricity Power Price Charge Differentiation On The Marketing Performance Of Restaurants In Abia State Nigeria
ABSTRACT
This study was carried out to
empirically examine the effect of National electricity power price charge
differentiation on the marketing performance of restaurant in Abia State,
Nigeria. Five regression models specified for the study were estimated using
primary data taken from the issuing of questionnaires to respondents. The
results indicated that business location, income level, outstanding,
electricity, bill unpaid, distance of business premise from national electric
power line, state of transformer, interest in dependent on national electric
power supply for restaurant enterprise also training in food service, size of
land, amount of credit received, number of employees, capital, food service
lost item, size of land, amount of credit received, number of employee capital,
food service lost item, power price charge where all significant factors
influencing productivity and profitability, there was positive relationship
between electric power charge and enterprise competitive edges, there was also
negative relationship between electric power price charge and income and net
profit performance, finally, the study also indicated that income level, prompt
receive of bill, value of bill, quality of service from EDDC, outstanding
electricity bill unpaid, business location and capital were factor affecting
payment of bill. It was recommendation that Government should reinforce current
policies that will make national power easily accessible to restaurants and
other business.
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ABALOGU, H (2021). Effect Of National Electricity Power Price Charge Differentiation On The Marketing Performance Of Restaurants In Abia State Nigeria . Mouau.afribary.org: Retrieved Sep 21, 2024, from https://repository.mouau.edu.ng/work/view/effect-of-national-electricity-power-price-charge-differentiation-on-the-marketing-performance-of-restaurants-in-abia-state-nigeria-7-2
HELEN, ABALOGU. "Effect Of National Electricity Power Price Charge Differentiation On The Marketing Performance Of Restaurants In Abia State Nigeria " Mouau.afribary.org. Mouau.afribary.org, 28 Jul. 2021, https://repository.mouau.edu.ng/work/view/effect-of-national-electricity-power-price-charge-differentiation-on-the-marketing-performance-of-restaurants-in-abia-state-nigeria-7-2. Accessed 21 Sep. 2024.
HELEN, ABALOGU. "Effect Of National Electricity Power Price Charge Differentiation On The Marketing Performance Of Restaurants In Abia State Nigeria ". Mouau.afribary.org, Mouau.afribary.org, 28 Jul. 2021. Web. 21 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effect-of-national-electricity-power-price-charge-differentiation-on-the-marketing-performance-of-restaurants-in-abia-state-nigeria-7-2 >.
HELEN, ABALOGU. "Effect Of National Electricity Power Price Charge Differentiation On The Marketing Performance Of Restaurants In Abia State Nigeria " Mouau.afribary.org (2021). Accessed 21 Sep. 2024. https://repository.mouau.edu.ng/work/view/effect-of-national-electricity-power-price-charge-differentiation-on-the-marketing-performance-of-restaurants-in-abia-state-nigeria-7-2