Marketing

Segmentation Policies And Customer Satisfaction In The Soft Drink Industry

ABSTRACT

This study aimed at satisfying customers, the prime focus of this is on business and marking in this view. The research involves an extensive investigation into the appraisal of market...

70 pages (12426 words) · Projects · 4 years ago

An Evaluation Of Consumer Attitudes Towards Nigerian And Foreign Made Goods In The Food Supplement Market. (A Study Of Enugu Metropolis)

ABSTRACT

This study assesses the evaluation of consumer attitudes towards Nigerian and foreign made food supplement in the food supplement market, a case study of Enugu metropolis. Three hundred...

84 pages (13116 words) · Projects · 4 years ago

Evaluation Of Strategic Marketing As An Instrument For Enhancing Organizational Performance. (A Study Of Selected Firms In Abia State. Nigeria) XX

ABSTRACT

This study attempted to examine strategic marketing as an instrument to enhance organizational performance. Fifty questionnaires were therefore distributed within the two levels of...

57 pages (10322 words) · Projects · 4 years ago

An Appraisal Of Product Performance In The Beer Industry (A Study Of Breweries Plc, Enugu State)

ABSTRACT

This research is carried Out Of "An appraisal of product performance; A study of Nigeria Breweries Plc", the scope of the research is within Enugu metropolis. This project work is carried...

75 pages (10613 words) · Projects · 4 years ago

Effects Of Sales Promotion On Purchases Of Coca-Cola Brand Of' Soft Drinks In Umuahia Metropolis, Abia State.

ABSTRACT

This study examined those factors that influenced brand preference among consumers in Umuahia, Abia state. The coca cola soft drinks that are available in retail outlets in Umuahia, was...

71 pages (11622 words) · Projects · 4 years ago

Effect Of National Electricity Power Price Charge Differentiation On The Marketing Performance Of Restaurants In Abia State Nigeria

ABSTRACT

This study was carried out to empirically examine the effect of National electricity power price charge differentiation on the marketing performance of restaurant in Abia State, Nigeria....

62 pages (10962 words) · Projects · 4 years ago

Effects Of Product Differentiation On Sales Performance Of MTN Products Wholesalers And Retailers In Abia State, Nigeria.

ABSTRACT

The study analyzed the effect of product differentiation on performance of MTN products in Abia state. The study depended on primary data which was collected with the use of well...

72 pages (15560 words) · Projects · 4 years ago

Impact Of Advertising On Selected Consumer Goods (Toilet Soap) A Study Of Pz Cuzzon Nigeria Plc Aba, Abia State. XX

ABSTRACT

The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...

107 pages (16581 words) · Projects · 4 years ago

Assessing The Effect Of Family Roles In The Purchase Desc1sion Process In Umuahia Abia State

ABSTRACT

The study investigated on assessing the effect of family role in the purchase decision process with reference to Umuahia, Abia State. The objective of the study are to identify the...

69 pages (10437 words) · Projects · 4 years ago

Effect Of Globalization On The Marketing Of Financial Services In Nigeria (A Study Of Diamond Bank Plc In Ikwuano Local Government Abia State)

ABSTRACT

This millennium is being heralded by advances in technology, political ideological harmonization and economic developments such as trade liberalization which among other factors have...

73 pages (13084 words) · Projects · 4 years ago

Analyses Of The Effects Of Sales Promotion On The Performance Of Nestle Nigeria Plc

ABSTRACT

Sales promotion is a strategy adopted by many organizations to boost corporate performance to maintain or increase the market share of their productions. This study was carried 0111 to...

61 pages (10808 words) · Projects · 4 years ago

Title Page The Place Of Marketing In Financial Intermediation (Study Of Selected Deposit Money Banks In Nigeria)

ABSTRACT

This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term...

58 pages (7449 words) · Projects · 4 years ago

Analysis Of Consumer Preference And Patronage For Mobile Telecommunication Attributes In Abia State Nigeria (A Case Of Mouau)

ABSTRACT

This research work investigated the, analysis of consumer preference and patronage for mobile telecommunication attributes in Abia state, Nigeria (a case of MOUA U) In developing...

68 pages (11154 words) · Projects · 4 years ago

Application Of Ll4formation Technology Towards Achieving Effective Distribution Of Brewery Products, (The Study Of Nigerian Brewery Plc, Aba, Branch)

ABSTRACT

This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...

54 pages (9594 words) · Projects · 4 years ago

Analysis Of Marketing Efficiency On Market Performance Of Selected Table Water Firms In Owerri, Imo State

ABSTRACT

The study analyzed the analysis of marketing efficiency on market performance o selected table water firms in Owerri Imo State. Nigeria four (4) research questions were formulated to guide...

68 pages (9288 words) · Projects · 4 years ago

Effect Of Product Modification On The Market Performance Of Soft Drink Product (A Study Of 7up Bottling Company)

ABSTRACT

The study analyzed the effect of product modification on the market performance of soft drink product in Aba, Abia State, Nigeria. The objective of the study were; to determine the effect...

76 pages (14184 words) · Projects · 4 years ago

The Role Of Advertising On Supermarket Business In Umuahia Metropolis (A Study Of Capital Supermarket Umuahia Abia State

ABSTRACT

This project is focused on the role of advertising in supermarket business performance n Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...

64 pages (8139 words) · Projects · 4 years ago

Impact Of Marketing On The Sales Of Agricultural Produce (Rice) In Enugu Metropolis...

ABSTRACT

The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify...

57 pages (10614 words) · Projects · 4 years ago

Appraisal Of Product Performance Of Brewery Industry A Study Of Nigeria Brewery Plc, Enugu State)

ABSTRACT

This research work was carried out on "Appraisal of Product Performance in the Brewery Industry' The scope of the study is within Enugu State Metropolis. This project will be carried out...

69 pages (10152 words) · Projects · 4 years ago

Integrated Marketing Communication As A Tool For Improving Performance In Nigeria Bottling Company Plc (NBC)

ABSTRACT

Organizations have to communicate with their existing and potential customers about what they do (Ajaja, 1995). This, indeed, is a herculean task in Nigeria's market environment clue to...

66 pages (11058 words) · Projects · 4 years ago

The Effect Of Sales Promotion On Customer Patronage Of Cadbury Products In Cross River State, Nigeria

ABSTRACT

In this world of keen competition, sellers use various tools and strategies to attract customers and increase their profitability. To compete effectively, companies are increasingly...

63 pages (8096 words) · Projects · 4 years ago

Evaluation Of The Acceptance Rate Of E-Marketing Practices In Nigeria (A Case Study Of Selected Urban Areas In South East In Nigeria)

ABSTRACT

The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—...

57 pages (9256 words) · Projects · 4 years ago

The Impact Of Marketing Strategy On Customer Satisfaction On Airline Operations (A Study Of Arik Airline Owerri Terminal)

ABSTRACT

Transportation is one critical sector of national economy; be it in advanced economies or developing economies of the world. Marketing strategy can be said to be the marketing logic by...

57 pages (11549 words) · Projects · 4 years ago

Determinant Of Brand Loyalty On The Consumption Of Noodles Among Undergraduates In Abia State, Nigeria

ABSTRACT

This study analyzed the determinants of brand loyalty to the consumption of noodles among undergraduates in Abia state, Nigeria. The objectives of this study were to examine the various...

87 pages (14705 words) · Projects · 4 years ago

Structure, Conduct And Performance Of Okra Market In Abia State, Nigeria

ABSTRACT

The broad object of this study is to analyze the structure, conduct and performance of Okra market in. Abia stale, Nigeria. Specifically, the study has its objectives as to: examine the...

52 pages (10907 words) · Projects · 4 years ago
Please wait...