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This research examined the Evaluation of factors that influence consumers purchase decision on electronic products in Aba metropolis. The objectives of the study were to ascertain the...
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This study aimed at satisfying customers, the prime focus of this is on business and marking in this view. The research involves an extensive investigation into the appraisal of market...
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This study assesses the evaluation of consumer attitudes towards Nigerian and foreign made food supplement in the food supplement market, a case study of Enugu metropolis. Three hundred...
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This study attempted to examine strategic marketing as an instrument to enhance organizational performance. Fifty questionnaires were therefore distributed within the two levels of...
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This research is carried Out Of "An appraisal of product performance; A study of Nigeria Breweries Plc", the scope of the research is within Enugu metropolis. This project work is carried...
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This study examined those factors that influenced brand preference among consumers in Umuahia, Abia state. The coca cola soft drinks that are available in retail outlets in Umuahia, was...
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This study was carried out to empirically examine the effect of National electricity power price charge differentiation on the marketing performance of restaurant in Abia State, Nigeria....
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The study analyzed the effect of product differentiation on performance of MTN products in Abia state. The study depended on primary data which was collected with the use of well...
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The purpose of the study was to determine the impact of Advertizing on the purchase of selected consumer products with special reference to toilet soap. Advertizing has a significant...
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The study investigated on assessing the effect of family role in the purchase decision process with reference to Umuahia, Abia State. The objective of the study are to identify the...
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This millennium is being heralded by advances in technology, political ideological harmonization and economic developments such as trade liberalization which among other factors have...
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Sales promotion is a strategy adopted by many organizations to boost corporate performance to maintain or increase the market share of their productions. This study was carried 0111 to...
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This study is centered on the place of marketing in financial intermediation. Marketing plays an important role in the mobilization of financial resources for long and short term...
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This research work investigated the, analysis of consumer preference and patronage for mobile telecommunication attributes in Abia state, Nigeria (a case of MOUA U) In developing...
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This study titled: Application of information technology towards achieving effective distribution of brewery products, the study of Nigerian Brewery Plc, Aba, branch, set out to examine...
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The study analyzed the analysis of marketing efficiency on market performance o selected table water firms in Owerri Imo State. Nigeria four (4) research questions were formulated to guide...
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The study analyzed the effect of product modification on the market performance of soft drink product in Aba, Abia State, Nigeria. The objective of the study were; to determine the effect...
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This project is focused on the role of advertising in supermarket business performance n Umuahia metropolis with special reference to Capital supermarket The topic was necessitated by the...
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The study examines the impact of marketing on the sales of agricultural produce (rice) in Enugu metropolis. The research measures the profit and profitability ratio of rice, identify...
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This research work was carried out on "Appraisal of Product Performance in the Brewery Industry' The scope of the study is within Enugu State Metropolis. This project will be carried out...
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Organizations have to communicate with their existing and potential customers about what they do (Ajaja, 1995). This, indeed, is a herculean task in Nigeria's market environment clue to...
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In this world of keen competition, sellers use various tools and strategies to attract customers and increase their profitability. To compete effectively, companies are increasingly...
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The research is aimed at evaluating the rate of acceptance and its adoption in Nigeria specially in the rural area. The study look into the relationship between c—marketing components, c—...
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Transportation is one critical sector of national economy; be it in advanced economies or developing economies of the world. Marketing strategy can be said to be the marketing logic by...
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This study analyzed the determinants of brand loyalty to the consumption of noodles among undergraduates in Abia state, Nigeria. The objectives of this study were to examine the various...