All Works

THE EFFECT OF BRANDING ON CONSUMER PATRONAGE OF TOILET SOAP (A STUDY OF PZ CUSSONS NIGERIA PLC ABA ABIA STATE)

ABSTRACT

This research work examined The Effect of Branding on Consumer Patronage of Toilet Soaps. The problem addressed in this research is sales decline which is encountered by manufacturing...

62 pages (8321 words) · Projects · 4 years ago

ASSESSMENT OF THE IMPACT OF COMMERCIAL BANKS IN FINANCING SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA: 1997-2006 (A STUDY AREA OF UMUAHIA NORTH LOCAL GOVERNMENT AREA,) ABIA STATE

ABSTRACT

Assessment Of   The   Impact  Of  Commercial  Banks  ln  Financing  Small  And Medium  Scale  Enterprises  In ...

Projects · 4 years ago

EFFECT OF PRODUCT BRANDING ON CONSUMER PREFERENCE IN THE COSMETIC INDUSTRY (A STUDY OF PZ CUSSONS NIGERIA PLC ABA, ABIA STATE)

ABSTRACT

This work looks into the effects of products branding in consumer preference on cosmetics industry.  The objective of the study is to know what products branding. Its importance to the...

75 pages (9098 words) · Projects · 4 years ago

EFFECT OF INTERNAL CONTROL ON FRAUD PREVENTION IN BANKS IN ABIA STATE (A CASE STUDY OF ECOBANK PLC)

ABSTRACT

This is a gross sectional survey research which aim is  to examine the effect of internal Control as the basis for prevention of fraud in banking system. The aim of this research study...

Projects · 4 years ago

DETERMINANTS OF PURCHASE BEHAVIOUR AND CONSUMPTION PATTERNS FOR TOILETRIES AMONG HOUSEHOLDS IN RIVERS STATE NIGERIA

ABSTRACT

This study focused on the determinants of purchasing behavior and consumption pattern of toiletries among household in River state. One of the major objectives of the study among others was...

79 pages (10740 words) · Projects · 4 years ago

CUSTOMER RELATIONSHIP MARKETING AND MARKETING PERFORMANCE IN SUPER MARKET IN PORT HARCOURT

ABSTRACT

The study examined Customer Relationship Marketing and Marketing Performance of Supermarkets in Port Harcourt. The purpose  of this research work is to  examine  the ...

67 pages (7675 words) · Projects · 4 years ago

RELEVANCE OF INFORMATION TECHNOLOGY TO THE MANAGEMENT OF SMALL AND MEDIUM SCALE ENTERPRISES IN NIGERIA (CASE STUDY OF CARDCEENTER NIGERIA LIMITED, LAGOS NIGERIA)

ABSTRACT

This project work studied the relevance of Information Technology (IT) to the management of Small and Medium Scale Enterprises (SMEs) in Nigeria with special interest in CardCentre Nigeria...

87 pages (14058 words) · Projects · 4 years ago

APPRAISAL OF THE MARKETING AND DEVELOPMENT OF LAUNDRY AND DRY CLEANING INDUSTRY (A STUDY OF SELECTED FIRMS IN ENUGU, ENUGU STATE)

ABSTRACT

The study is the marketing and the development of laundry and dry cleaning industry, a case study of selected firms.  The specific objectives include to determine level of customer...

52 pages (7810 words) · Projects · 4 years ago

APPRAISAL OF FINANCIAL REGULATION AND ACCOUNTABILITY IN NIGERIA PUBLIC SECTOR (A STUDY OF SELECTED MINISTRIES IN ABIA STATE)

ABSTRACT

Nigeria   is  the sixth  largest  producer  of oil and gas  in the world,   the  largest  black  nation  in the world, ...

66 pages (15252 words) · Projects · 4 years ago

SOCIO-ECONOMIC DETERMINANT OF CONSUMER CHOICE ON FOREIGN MADE LEATHER AMONG HOUSEHOLD IN URBAN AREAS OF ABIA STATE, NIGERIA

ABSTRACT 

The study analyzed the socio-economic determinant of consumer choice on foreign made leather among household in urban areas of Abia state, Nigeria.  Four (4) research questions...

75 pages (12157 words) · Projects · 4 years ago

ASSESSMENT OF THE DEVELOPMENT OF ACCOUNTING PRINCIPLES AND STANDARDS IN NIGERIA: CHALLENGES AND PROSPECTS

ABSTRACT

This  study  provides   the  framework   for  understanding    the  need  to  assess   the development ...

59 pages (13609 words) · Projects · 4 years ago

ANALYSIS OF COSTS AND RETURNS OF BEEF MARKETING IN UMUAHIA METROPOLIS – ABIA STATE.

ABSTRACT

The main objectives of the study analysed the costs and returns of beef marketing in Umuahia metropolis of Abia state, Nigeria. Specifically, the study examined the socio-economic...

45 pages (8637 words) · Projects · 4 years ago

AN APPRAISAL OF LOCAL GOVERNMENT ACCOUNTING SYSTEM AND FUND MANAGEMENT IN NIGERIA (A STUDY OF SELCTED·L.G._A IN ABIA STATE)

ABSTRACT

Ineffective   revenue  generation   in the  local  government   has  been  a prolonged issue,  coupled  with the...

289 pages (20297 words) · Projects · 4 years ago

IMPLICATIONS OF CUSTOMER SERVICE ON CUSTOMER LOYALTY IN THE NIGERIAN BANKING INDUSTRY. (A CASE OF FIRST BANK NIGERIA PLC, UMUAHIA, ABIA STATE)

Abstrtact

This research “Implication of Customer Service on Customer Loyalty” A study of First Bank Plc, Umuahia. The general objective of the study was to determine the Implication of Customer...

58 pages (10141 words) · Projects · 4 years ago

EVALUATION OF COSTING SYSTEM IN SMALL AND MEDIUM ENTERPRISES (A STUDY OF SELECTED SME'S)

ABSTRACT

It is axiomatic that continuous  existence of all business  concerns depends on the ·effect  and effective  practice  of cost  accounting.  Cost ...

74 pages (11963 words) · Projects · 4 years ago

PROSPECT AND CHALLENGES OF COST ACCOUNTING AND CONTROL IN THE AGRICULTURAL SCETOR OF NIGERIA (A CASE STUDY OF THE FEDERAL MINISTRY OF AGRICULTURE, . ABIA STATE)

ABSTRACT

The agricultural      sector      bf    Nigeria   has     encountered challenges   in  recent ...

68 pages (11472 words) · Projects · 4 years ago

EFFECTS OF PROMOTIONAL STRATEGY ON THE CONSUMER PURCHASE DECISION MAKING PROCESS IN THE SOFT DRINK INDUSTRY. ( A STUDY OF 7UP BOTTLING PLC ABA, ABIA STATE

ABSTRACT

The study investigated on the Effect of Promotional Strategy on the Consumer Purchasing Decision Making Process in the Soft Drinks Industry. The objectives of the study are to examine the...

65 pages (10692 words) · Projects · 4 years ago

PRODUCTION OF CAKES AND COOKIES USING POTATO (Ipomoea batatas) AND SOYBEAN (GLYCINEMAX) FLOUR BLEND


ABSTRACT

 Sweet potato (Ipomoea batata) as a plant, its derivatives benefits were mainly discussed.  Sweet potato (Ipomoea batata) has a very high nutritional value and enriched for both...

51 pages (7730 words) · Projects · 4 years ago

ANALYSIS OF POULTRY AND POULTRY PRODUCTS MARKETING CHAIN IN ABIA STATE NIGERIA

ABSTRACT

The study evaluated poultry and poultry product marketing chain in Abia state, Nigeria. A major objective of this study among others is to analyze the factors affecting poultry product...

58 pages (11011 words) · Projects · 4 years ago

EFFECT OF PROMOTION MIX STRATEGY ON THE PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK UMUAHIA ABIA STATE

ABSTRACT

The study analyzed the effect of promotion mix strategy on the performance of Mobile telecommunication network Umuahia Abia State. The specific objectives were as follows: to determine the...

1 page (15461 words) · Projects · 4 years ago

PROBLEMS OF HUMAN RESOURCES MANAGEMENT IN HOTELS IN ABA METROPOLIS

ABSTRACT

This study surveyed human resources management in hotels in Aba metropolis of Abia State. The major objectives were to determine the problems and solutions of human resources management in...

90 pages (13386 words) · Projects · 4 years ago

AN ASSESSMENT OF THE USE OF GREEN TOOLS IN PEST CONTROL AMONG HOSPITALITY ORGANIZATIONS OPERATING IN UMUAHIA URBAN

ABSTRACT

The study examined the assessment of the use of green tools in pest control among hospitality operations. The objective of the study was to determine pest control measures used by...

52 pages (8381 words) · Projects · 4 years ago

EFFECT AND SOCIO- ECONOMIC CHARACTERISTICS OF THE PURCHASE OF SENSODYNE TOOTHPASTE IN ABA METROPOLIS OF ABIA – STATE NIGERIA.

ABSTRACT

The study analyzed the consumer willingness to purchase sensodyne toothpaste product in Aba metropolis of Abia State, Nigeria. Four (4) research question were formulated to guide the study....

48 pages (7579 words) · Projects · 4 years ago

EVALUATION OF THE EFFECT OF MULTI-DISTRIBUTION CHANNEL ON MARKET PENETRATION STRATEGY OF FIRMS (A STUDY OF COWBELL MILK, A PRODUCT OF PROMASIDOR FOODS NIGERIA LTD).

ABSTRACT                                                     ...

77 pages (11060 words) · Projects · 4 years ago

THE CONSTRAINT OF PERFORMANCE, EVALUATION, AND CONTROL OF SALES FORCE IN NIGERIA (A CASE STUDY OF DANA PHARMACEUTICAL PRIVATE LIMITED COMPANY)

ABSTRACT

The study focus on the Constraints of Performance Evaluation and Control of Sales force in Nigeria (a case study of Dana Pharmaceutical Private Ltd Company). Sales force refers to group of...

73 pages (11632 words) · Projects · 4 years ago
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