All Works

COMPARATIVE ANALYSIS OF CONSUMER PERCEPTION OF ADVERTISED AND NON-ADVERTISED BRANDS IN ABIA STATE, NIGERIA


ABSTRACT

The study was carried out to examine the comparative analysis of consumer perception of advertised and non-advertised brands in Abia State, Nigeria. The objectives of the study were to...

51 pages (8034 words) · Projects · 4 years ago

REGULATED DRUG MARKETING AS A TOOL FOR CONSUMER PROTECTION IN IKOT EKPENE, AKWA IBOM STATE A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY IKOT EKPENE

Background of Study

Consumer protection is more and more becoming a topical issue in the country. Consumers in Nigeria are constantly abused and have permanently remained unresponsive to various...

84 pages (11097 words) · Projects · 4 years ago

EVALUATION OF CUSTOMERS SATISFACTION ON ROAD TRANSPORTATION MANAGEMENT (A CASE STUDY OF PEACE MASS TRANSIT, PEACE PARK BY UMUWAYA ROAD, UMUAHIA, ABIA STATE.)

ABSTRACT

Road Transportation was viewed by the researcher as a sine qua non in the economy whether developed or developing. Road transportation is seen as the engine of an economy. It links...

83 pages (9557 words) · Projects · 4 years ago

THE INFLUENCE OF INTERIOR DECORATION ON CUSTOMER’S PERCEPTION OF HOTELS IN UYO, AKWA IBOM STATE, NIGERIA

ABSTRACT

This work evaluated the influence of interior decoration on customer perception of hotels in Uyo Akwa Ibom state. Specifically the study identified the various interior decoration used in...

84 pages (14135 words) · Projects · 4 years ago

PACKAGING AS A COMPETITIVE TOOL IN MARKETING OF CONSUMER GOODS IN ABIA STATE (A CASE STUDY OF PZ CUSSONS NIG. PZ. ABA)

TABLE OF CONTENTS

Title page i

Declaration

Certification

Dedication iv

Acknowledgement v

Table of content vi

List of Tables vii

Abstract vii


CHAPTER ONE

Introduction

1.1 Background Of The Study 1

1.2 Brief...

72 pages (8756 words) · Projects · 4 years ago

DETERMINANTS OF PERFORMANCE AMONG BAKERY INDUSTRIES IN ABA METROPOLIS OF ABIA STATE, NIGERIA

ABSTRACT

The study examined the determinants of performance (profitability) an the bakery industries in Aba Metropolis of Abia State, Nigeria primary data were collected from 108 randomly selected...

73 pages (9720 words) · Projects · 4 years ago

IMPACT OF THE ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS (IFRS) TO FINANCIAL REPORTING IN NIGERIA (A STUDY OF A SELECTED BANK)

ABSTRACT

This  study  evaluates  the  impact  of  the  adoption  of  international   financial reporting  standards  to financial·...

64 pages (9338 words) · Projects · 4 years ago

APPRAISAL OF INTERNAL CONTROL SYSTEM AS A MEANS OF FRAUD DETECTION AND ERROR MINIMIZATION IN A MANUFACTURING FIRM (A CASE STUDY OF PZ CUSSONS AHA)

ABSTRACT

This research work  is aimed  at determining the  nature  and causesof fraud  in manufacturing firms.   In carrying  out  this  research...

100 pages (15894 words) · Projects · 4 years ago

RELEVANCE OF PRICING DECISION ON ACHIEVING RETAIL MARKET GROWTH IN OWERRI METROPOLIS, IMO STATE, NIGERIA.

ABSTRACT

The study, relevance of pricing decision on achieving retail market growth in Owerri metropols Imo state, Nigeria. the research seeks to investigate the extent of relationship between...

90 pages (10321 words) · Projects · 4 years ago

ASSESSING LIQUIDITY AND PROFITABILITY OF THE NIGERIAN BANKS (A STUDY Of GUARANTY TRUST BANK PLC)

ABSTRACT

This  study has assessed  the liquidity and profitability  of Guaranty  Trust Bank. The broad objective  was  to  examine  the  effect  of...

99 pages (20661 words) · Projects · 4 years ago

DETERMINANTS OF MARKETING EFFICIENCY AMONG RESTAURANT OPERATORS IN ABIA STATE, NIGERIA.

ABSTRACT

This study was envisaged to assess the determinants of marketing efficiency among restaurant operators in Abia State, Nigeria. With the objectives to analyse the socio-economic profile of...

66 pages (9332 words) · Projects · 4 years ago

MEASURING COPERATE PERFORMANCE OF MANUFACTURING FIRMS IN NIGERIA: USING ACCOUNTING RATIOS (A SURVEY OF SELECTED FIRMS)

ABSTRACT·

This research   work    was   designed   for    the    study    "Measuring   Cooperate performance of ...

78 pages (18474 words) · Projects · 4 years ago

EFFECT OF MARKETING RESEARCH ON THE PERFORMANCE OF SMALL SCALE ENTERPRISES IN ABIA STATE

ABSTRACT

Marketing information and its reliance is designing marketing strategy has become important in the companies. It is based on this background that the research investigated “Effect of...

75 pages (8578 words) · Projects · 4 years ago

EFFECT OF FINANCIAL MISAPPROPRIATION ON THE DEVELOPMENT AND SUSTAINABILITY OF NIGERIAN PUBLIC SECTOR (A CASE STUDY OF INI LOCAL GOVERNMENT COUNCIL OF AKWA IBOM STATE)

ABSTRACT

Effect  of   Financial     Misappropriation      on    the    development     and sustainability   ...

91 pages (15353 words) · Projects · 4 years ago

USES OF FINANCIAL ANALYSIS AS A TOOL FOR ASSESSING CORPORATE PERFORMANCE (A CASE STUDY OF SELECTED COMPANIES).

ABSTRACT

The purpose of this research project was to find out how uses of financial statement analysis serve as a  tool for  assessing corporate  performance. This research work was...

1 page (18561 words) · Projects · 4 years ago

THE APPLICATION OF MARKETING CONCEPT IN THE AGRICULTURAL SECTOR IN SELECTED FARMS IN IMO STATE, NIGERIA.

ABSTRACT 

This research work emphasized on the concept in the agricultural sector of the economy with particular reference to Imo State. This research work was sectioned into five chapters,...

81 pages (11085 words) · Projects · 4 years ago

PROBLEMS AND PROSPECTS OF ACCOUNTABILITY IN LOCAL GOVERNMENT ADMINISTRATION.(A STUDY OF UMUAHIA NORTH)

TABLE OF CONTENT

  TITLE  PAGE                                           ...

99 pages (16372 words) · Projects · 4 years ago

EFFECT OF COST CONTROL AND COST REDUCTION TECHNIQUES ON FIRM FINANCIAL PERFORMANCE IN NIGERIA (A STUDY OF SELECTED MANUFACTURING FIRM)

ABSTRACT

This   study   is   centered  on   impact    of  cost   control    and   cost reduction ...

77 pages (12978 words) · Projects · 4 years ago

EFFECT OF EFFICIENT SALES MANAGEMENT ON THE PERFORMANCE OF FIRMS (A STUDY OF NIGERIAN BREWERIES PLC ENUGU)

 ABSTRACT

This research work is a very crucial study for the entire Nigeria and to the Nigeria Breweries Plc in particular. The study was motivated by the necessity to ascertain the effect of...

55 pages (7475 words) · Projects · 4 years ago

STRATEGIES FOR ENHANCE INDUSTRIAL MARKETING EFFICIENCY, TECHNOLOGY BASED APPROACH (A CASE STUDY OF SACLUX PAINT LIMITED)

ABSTRACT

The study examined the strategies for enhanced industrial marketing efficiency; technology based approach, using SACLUX PAINT as empirical study. In the process of the research, the study...

75 pages (7746 words) · Projects · 4 years ago

EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFIT PERFORMANCE OF SELECTED COMPANIES IN ABIA STATE (A CASE STUDY OF PZ AND UNILEVER NIGERIA PLC)

ABSTRACT

This project work is done to know the effects of corporate Social responsibilities on profit performance by PZ and Unilever Nigeria Plc and how the provision of these social...

74 pages (12599 words) · Projects · 4 years ago

PRICING STRATEGY AND ITS EFFECT ON SALES PERFORMANCE A STUDY OF CHEMLAP NIGERIA LIMITED, ABA.

ABSTRACT

The main purpose of this study is to analyze the pricing strategy and its effect on sales performance in Abia State, with special emphasis on resin product made by Chemlap Nigeria Limited....

75 pages (11435 words) · Projects · 4 years ago

THE CAUSES OF PRODUCT FAILURE IN NIGERIAN MARKET (A CASE STUDY OF GULDER-MAX)

ABSTRACT

This research, on causes of product failure in Nigerian market: A study of Gulder max is a very crucial study for the Nigerian Breweries Plc. To solve the research problem both primary and...

73 pages (9842 words) · Projects · 4 years ago

APPLICATION OF MARKETING CONCEPT AND GROWTH OF COMMUNICATION RETAIL ENTERPRISE (A STUDY OF SELECTED RETAILERS IN ABA)

ABSTRACT

Customer satisfaction and profitable business practices has become a prime focus in the domain multinational. Firms and small scale enterprises. This motivated the researcher to carry out...

68 pages (10876 words) · Projects · 4 years ago

EFFECT OF PRODUCT INNOVATION ON THE DEVELOPMENT OF SELECTED COMPANIES IN ABA, ABIA STATE (A STUDY OF PZ NIGERIAN PLC. AND UNILEVER NIGERIAN PLC.)

ABSTRACT

Product innovation has contributed immensely in the performance of many corporate organizations in Nigeria.  It is based on this that the study was designed to investigate the effect...

82 pages (12558 words) · Projects · 4 years ago
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