Effect Of Packaging On The Purchase Of Cosmetic Products By Consumers In Aba Metropolis , Abia State

ABSTRACT

This research work is talking about the influence of packaging on the purchase of cosmetic product in Aba metropolis. We try to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of cosmetic packaging and how it influence consumer to buy more. This work covers five chapters, chapter one deals with the introduction, background of the study, statement of problem, objectives of the study, research question, statement of hypotheses, delimitation, limitation, the importance of the study etc. chapter two originated with a literature review which talks about various approaches to the definition of packaging, the role of packaging in marketing, an overview of packaging, global trend inn packaging, packaging of cosmetic etc. chapter three deals with the research design, area of study, population of study, determination of sample size, sample technique, method of collecting data, source of data, analysis of data etc. chapter four explained the presentation, interpretation and analysis of data while chapter five is all about summary of findings, conclusion and recommendation and bibliography.

TABLE OF CONTENTS

Title page ﾿ i

Declaration ﾿ ii

Certification ﾿ iii

Dedication ﾿ iv

Acknowledgments ﾿ v

Table of contents ﾿ vi

List of Tables ﾿ ix

Abstract ﾿ xi

CHAPTER ONE

INTRODUCTION

1.1 ﾿ Background of the Study ﾿ 1

1.2 ﾿ Statement of the Problem ﾿ 2

 1.3 ﾿ Objective of the Study ﾿ 3

1.4 ﾿ Research Question ﾿ 3

1.5 ﾿ Hypothesis of the Study ﾿ 4

1.6 ﾿ Significance of the Study ﾿ 4

1.7 ﾿ Scope of the Study ﾿ 5

1.8 ﾿ Limitation of the Study ﾿ 5

1.9 ﾿ Definition of Terms ﾿ 6

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1 ﾿ Definition and meaning of packaging ﾿ 7

2.2. ﾿ The Role of Packaging in Marketing ﾿ 12

2.3 ﾿ An Overview of Packaging ﾿ 14

2.4 ﾿ Consideration in Packaging Designs ﾿ 15

2.5 ﾿ Global Trends in Packaging ﾿ 18

2.6 ﾿ Packaging of Cosmetics ﾿ 19

2.6.1 ﾿ Prestige Makes Glass ﾿ 21

2.6.2 ﾿ Large side imply value ﾿ 21

2.6.3 ﾿ The Decoration’s The Things ﾿ 22

2.6.4 ﾿ Metal in Beauty ﾿ 23

2.7 ﾿ Summary of Literature Review ﾿ 24 

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 ﾿ Research Design ﾿ 26

3.2 ﾿ Area of Study (i.e Location of the Study) ﾿ 26

3.3 ﾿ Population of the Study ﾿ 27

3.4 ﾿ Determination of Sample Size ﾿ 27 

3.4 ﾿ Sample Technique ﾿ 28

3.5 ﾿ Method of Data Collection ﾿ 28

3.6 ﾿ Source of Data ﾿ 28

3.8 ﾿ Validity and Reliability of Instrument ﾿ 28

3.9 ﾿ Analysis of Data ﾿ 29

CHAPTER FOUR

DATA PRESENTATION, INTERPRETATION AND ANALYSIS

4.0 Introduction ﾿ 30

4.1 Allocation and Rate of Returns of Questionnaire ﾿ 30

4.2 Analysis of Data From Consumer’s Questionnaire ﾿ 31

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 SUMMARY OF FINDINGS ﾿ 48

5.2 Discussion of Results ﾿ 48 ﾿

5.3 Conclusion ﾿ 49 ﾿

5.4 Recommendation ﾿ 49

REFERENCES ﾿ 51

QUESTIONNAIRE ﾿ 53