Customer Preferences For Different Brands Of Beer In Umuahia, Abia State
ABSTRACT
The research focus on the gap that exist in the level of
customers brand preference and loyalty toward beer consumption. Consumer
preference is seen as how customers select goods and services in relation to
factors such as income and price of the goods the estimate of the linear model
indicated that the factors that influences patronage are price, availability,
quality, packaging, promotional strategies and peer group. The analysis shows
that most of the respondents are male. Out of 100%, 79.9% are male while 20.01%
are female. The recommendation made includes producer should advertise their
product using peer group. Since peer group is found to be significant in the
study. Beer producers who want to be in cutting edge of competition should
develop more effective advertising programmes to increase the consumer
preference for their brand of beer.
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NWOKO, V (2021). Customer Preferences For Different Brands Of Beer In Umuahia, Abia State. Mouau.afribary.org: Retrieved Dec 23, 2024, from https://repository.mouau.edu.ng/work/view/customer-preferences-for-different-brands-of-beer-in-umuahia-abia-state-7-2
VERA, NWOKO. "Customer Preferences For Different Brands Of Beer In Umuahia, Abia State" Mouau.afribary.org. Mouau.afribary.org, 17 Nov. 2021, https://repository.mouau.edu.ng/work/view/customer-preferences-for-different-brands-of-beer-in-umuahia-abia-state-7-2. Accessed 23 Dec. 2024.
VERA, NWOKO. "Customer Preferences For Different Brands Of Beer In Umuahia, Abia State". Mouau.afribary.org, Mouau.afribary.org, 17 Nov. 2021. Web. 23 Dec. 2024. < https://repository.mouau.edu.ng/work/view/customer-preferences-for-different-brands-of-beer-in-umuahia-abia-state-7-2 >.
VERA, NWOKO. "Customer Preferences For Different Brands Of Beer In Umuahia, Abia State" Mouau.afribary.org (2021). Accessed 23 Dec. 2024. https://repository.mouau.edu.ng/work/view/customer-preferences-for-different-brands-of-beer-in-umuahia-abia-state-7-2