Effects Of Advertising On The Purchase Of Noodles In Aba, Abia State, Nigeria (A Study Of Indomie Noodles)
ABSTRACT
The study investigated
the Effect of Advertising on the Purchase of Noodles in Abia state. The
objectives of the study are to examine how advertising affects consumption of
indomie noodles, to examine how media used affect the patronage of indomie
noodles and to examine other factors, in relation to advertising, that
influence purchase and consumption of indomie noodles. To achieve the
objectives of the study, correlational research design was adopted. A total of
92 questionnaires were administered to the respondents of which 90 were
completely filled and returned which represent 98% of the administered
questionnaire. The researcher adopted both primary and secondary data in
getting the required information. In testing the hypothesis simple regression
analysis was used. The findings revealed that there is a significant
relationship between advertising and the consumption of Indomie noodles in Abia
state. The researcher recommends that firms should increase their advertising
budget and make advertising lively for consumers to associate with. This will
definitely have an impact on the sales of Indomie noodles. The researcher also
recommends that Indomie noodles should choose the most effective media for
advertising
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EBERE, E (2021). Effects Of Advertising On The Purchase Of Noodles In Aba, Abia State, Nigeria (A Study Of Indomie Noodles). Mouau.afribary.org: Retrieved Sep 20, 2024, from https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-purchase-of-noodles-in-aba-abia-state-nigeria-a-study-of-indomie-noodles-7-2
EBERE, EBERE. "Effects Of Advertising On The Purchase Of Noodles In Aba, Abia State, Nigeria (A Study Of Indomie Noodles)" Mouau.afribary.org. Mouau.afribary.org, 19 Nov. 2021, https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-purchase-of-noodles-in-aba-abia-state-nigeria-a-study-of-indomie-noodles-7-2. Accessed 20 Sep. 2024.
EBERE, EBERE. "Effects Of Advertising On The Purchase Of Noodles In Aba, Abia State, Nigeria (A Study Of Indomie Noodles)". Mouau.afribary.org, Mouau.afribary.org, 19 Nov. 2021. Web. 20 Sep. 2024. < https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-purchase-of-noodles-in-aba-abia-state-nigeria-a-study-of-indomie-noodles-7-2 >.
EBERE, EBERE. "Effects Of Advertising On The Purchase Of Noodles In Aba, Abia State, Nigeria (A Study Of Indomie Noodles)" Mouau.afribary.org (2021). Accessed 20 Sep. 2024. https://repository.mouau.edu.ng/work/view/effects-of-advertising-on-the-purchase-of-noodles-in-aba-abia-state-nigeria-a-study-of-indomie-noodles-7-2