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The study investigated on the effect of sales promotion on the performance of Champion brewery. The objective of the study are to ascertain the effect of sales promotion on shareholders...
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The study is on advertising and consumer purchase behavior on locally made foot wears. The objective of the study is to examine the relationship between advertising and consumer behavior...
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This research work the effects of sales force motivation techniques on sales force performance in the manufacturing company. A study of PZ Nigeria PLC. The objective of the company is to...
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The study examined the effect of customer relationship marketing on customer loyalty in Diamond and First Banks domiciled in South East Nigeria. The objectives of the study were to...
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This study examined the “Effect of promotion on customer patronage of selected electronics product among households in Abia State”.The possibilities of the dealers/distributors of...
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This study examined the role of packaging in product concept development and product positioning in the Food and Beverage industry in Nigeria. It explicitly assessed the effect of package...
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This research work concentrated on the effect of service quality on customer satisfaction in first bank and access bank plc, Nigeria. The study examined the effects of service...
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The rice industry in Abia state is growing exponentially, it is yet to fully maximize it potentials in terms of logistics management practices (warehousing, storage facilities,...
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The purpose of this study was to investigate the effect of relationship marketing on customers’ retention in Nigeria Bottlling Company, Owerri. In a bid to achieve this, the...
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This study investigated the effects of promotional strategies on penetration of life insurance products in south- east Nigeria. Specifically, the study examined the influence of four...
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The main thrust of this study was to examine the effect of service brand communications on consumer responses in the telecommunications industry in the South-South Geopolitical Zone of...
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Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in the...
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This study is conducted with the aim of analyzing the impact of segmentation on organizational performance (A study of Nigerian Breweries Plc, Aba). The specific objectives of this study...
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Market segmentation is the marketing strategy of dividing a total heterogeneous market into relatively homogeneous market (Kotler, 2000). The essence of market segmentation is the· belief...
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This research study was focused on the evaluation of the effect of waste material recycling in green marketing activities in· the soft drink industry in Nigeria. 7up bottling company,...
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The study investigated on the .effect of customer relationship management on organizational performance. The objective of the study are to examine the effect of trust on sales volume, to...
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Segmentation has become part of the policies companies employ in order to attain set objectives of the company. The study looks at the impact of segmentation on consumer satisfaction in...
ABSTRACT
This study is conducted with the aim of analyzing the impact of segmentation on organizational performance (A study of Nigerian Breweries Plc, Aba). The specific objectives of this study...
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Agricultural marketing has become one of the major ways of enhancing efficiency + in the agricultural product markets in the tropics. This motivated the researcher j to investigate...
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This research work focused on the impact of marketing practice on the performance of public utilities in iNigeria witn specmnc rerers:..., tc NIPOST, Umuahia. The objectives of the study...
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This research work investigated branding, packaging and labeling as a competitive tool in marketing of consumer goods in Aba. The complexities and intensive competition in promotion among...
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This research evaluates the strength and weakness of ICT on Nigeria money deposit bank. ICT has taken a centre stage in almost every aspect in human endeavour, banking inclusive. The...
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The study focused on ascertaining the determinants of customer's satisfaction and patronage in selected money deposit banks in Umuahia, Abia State, Nigeria. As such, specific...