ABSTRACT
In a study conducted in the pig production area of Abia State in determining the Risk and Risk management strategics in pig farming (using frequency distribution, importance indices) of...
ABSTRACT
Before the introduction of the cashless policy by the Central Bank of Nigeria in on1st January, 2012, the economy of Nigeria was heavily based on cash transactions with its problems. This...
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This research focused on analyzing the determinants of brand preference for Cosmetics in Abia State of Nigeria. Factors examined are intrinsic and extrinsic factors which include Sex,...
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The study examined the influence of physical evidence strategies on consumer patronage of filling stations in Uyo Metropolis, Akwa Ibom State. Specifically, the study examine the...
ABSTRACT
The main objective of this study was to examine the effect of brand equity on the marketing performance of selected cosmetics firms in Nigeria. The specific objectives were to; examine the...
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The broad objective of the study was to examine the relationship between social media and consumer buying behaviour of selected university students in the South East Region of Nigeria. The...
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The study centered on the determinants of impulse buying behaviour among female lecturers in South Eastern, Nigeria. The broad objective of the study was to investigate those factors that...
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The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...
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Export is an economy boaster. Analysis of factors affecting performance is aimed at understanding more fully the degree of effects and with a view to proffering solutions. In many...
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The study focused on the drivers of cubed seasoning consumption in Abia State, Nigeria. The specific objectives were to; determine the influence of consumer income on the purchase of cubed...
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The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...
First Semester Examination 2018/2019
First semester 2020/2021 Examination
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
ABSTRACT
The study examined the effect of customer orientation on the marketing performance among small and medium scale leather products manufacturers in Abia State Nigeria. The specific objectives...
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This study examined the effect of transportation and warehousing on marketing performance of flour distributors in Abia State. To determine the sample size, a random sampling techniques...
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The principal aim of consumer behavior analysis is to explain why consumers act in particular ways under certain circumstances. This study was carried out to examine the effect of...
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The study examined multi-level marketing system and marketing performance of locally made herbal firms in Akwa Ibom State, Nigeria. The researcher adopted survey research design. The...
ELEMENT OF MARKETING - MKT 121
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
2018/2019 Academic Session
First Semester
MKT416 (Product, Planning Developmement and Innovation)
ABSTRACT
This research project is concerned with the impact of advertising as a sales strategy in Nigeria business organization. It begins with the examination of the background of the study and...
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This study focused on the impact of motivation of employees on sales performance. The study was carried out in Osisioma L GA, Abia State using Tonimas Nigeria Limited, Osisioma .About 154...
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This research work was carried out with the aim of bringing out the impacts of Arochukwu Local Government Area of Ahia State in this research work anothers has been placed on the positive...
ABSTRACT
This research work is mainly on the marketing of communication services in 'Public Televisions in Nigeria with special emphasis to Nigeria television Authority ! Channel 9 Calabar. The...