ABSTRACT
The broad objective of the study was to examine the relationship between social media and consumer buying behaviour of selected university students in the South East Region of Nigeria. The...
ABSTRACT
The study centered on the determinants of impulse buying behaviour among female lecturers in South Eastern, Nigeria. The broad objective of the study was to investigate those factors that...
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The aim of this study was to investigate the impact of petroleum product prices on sale performance of companies in the Nigerian oil and gas industry using the panel data framework. While...
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Export is an economy boaster. Analysis of factors affecting performance is aimed at understanding more fully the degree of effects and with a view to proffering solutions. In many...
ABSTRACT
The study focused on the drivers of cubed seasoning consumption in Abia State, Nigeria. The specific objectives were to; determine the influence of consumer income on the purchase of cubed...
ABSTRACT
The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...
First Semester Examination 2018/2019
First semester 2020/2021 Examination
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
ABSTRACT
The study examined the effect of customer orientation on the marketing performance among small and medium scale leather products manufacturers in Abia State Nigeria. The specific objectives...
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This study examined the effect of transportation and warehousing on marketing performance of flour distributors in Abia State. To determine the sample size, a random sampling techniques...
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The principal aim of consumer behavior analysis is to explain why consumers act in particular ways under certain circumstances. This study was carried out to examine the effect of...
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The study examined multi-level marketing system and marketing performance of locally made herbal firms in Akwa Ibom State, Nigeria. The researcher adopted survey research design. The...
ELEMENT OF MARKETING - MKT 121
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
2018/2019 Academic Session
First Semester
MKT416 (Product, Planning Developmement and Innovation)
ABSTRACT
This research project is concerned with the impact of advertising as a sales strategy in Nigeria business organization. It begins with the examination of the background of the study and...
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This study focused on the impact of motivation of employees on sales performance. The study was carried out in Osisioma L GA, Abia State using Tonimas Nigeria Limited, Osisioma .About 154...
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This research work was carried out with the aim of bringing out the impacts of Arochukwu Local Government Area of Ahia State in this research work anothers has been placed on the positive...
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This research work is mainly on the marketing of communication services in 'Public Televisions in Nigeria with special emphasis to Nigeria television Authority ! Channel 9 Calabar. The...
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The topic of this study is the role of product innovation as an effective strategy in a competitive market. The source of the data were use are primary and secondary sources. Primary...
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This study is a research work on the Impact of Physical Distribution in Customer satisfaction. It is aimed at understanding how physical distribution contributes to customer...
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The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer...
ABSTRACT
The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...
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The study examined the impact of corporate social responsibility on organizational image in Access Bank Aba, Ahia State. In addition to other objectives, the study focused on determines...
ABSTRACT
The general objective of this study is to determine the effect of product packaging of selected companies in the food and beverage industry in Nigeria. On this objective, a survey method...