ABSTRACT
Export is an economy boaster. Analysis of factors affecting performance is aimed at understanding more fully the degree of effects and with a view to proffering solutions. In many...
ABSTRACT
The study focused on the drivers of cubed seasoning consumption in Abia State, Nigeria. The specific objectives were to; determine the influence of consumer income on the purchase of cubed...
ABSTRACT
The narrative of this study is centered on scaling up a nutritious food system by looking at demand and supply while marketing capabilities serve as a mediator. It is of interest to note...
First Semester Examination 2018/2019
First semester 2020/2021 Examination
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
ABSTRACT
The study examined the effect of customer orientation on the marketing performance among small and medium scale leather products manufacturers in Abia State Nigeria. The specific objectives...
ABSTRACT
This study examined the effect of transportation and warehousing on marketing performance of flour distributors in Abia State. To determine the sample size, a random sampling techniques...
ABSTRACT
The principal aim of consumer behavior analysis is to explain why consumers act in particular ways under certain circumstances. This study was carried out to examine the effect of...
ABSTRACT
The study examined multi-level marketing system and marketing performance of locally made herbal firms in Akwa Ibom State, Nigeria. The researcher adopted survey research design. The...
ELEMENT OF MARKETING - MKT 121
SECOND SEMESTER 2017/2018 ACADEMIC SESSION
2018/2019 Academic Session
First Semester
MKT416 (Product, Planning Developmement and Innovation)
ABSTRACT
This research project is concerned with the impact of advertising as a sales strategy in Nigeria business organization. It begins with the examination of the background of the study and...
ABSTRACT
This study focused on the impact of motivation of employees on sales performance. The study was carried out in Osisioma L GA, Abia State using Tonimas Nigeria Limited, Osisioma .About 154...
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This research work was carried out with the aim of bringing out the impacts of Arochukwu Local Government Area of Ahia State in this research work anothers has been placed on the positive...
ABSTRACT
This research work is mainly on the marketing of communication services in 'Public Televisions in Nigeria with special emphasis to Nigeria television Authority ! Channel 9 Calabar. The...
ABSTRACT
The topic of this study is the role of product innovation as an effective strategy in a competitive market. The source of the data were use are primary and secondary sources. Primary...
ABSTRACT
This study is a research work on the Impact of Physical Distribution in Customer satisfaction. It is aimed at understanding how physical distribution contributes to customer...
ABSTRACT
The study investigated the effect of packaging on consumer preference for noodles in Umuahia. The objectives of the study are; to examine the effect of packaging name on consumer...
ABSTRACT
The continuous reliance on advertising by financial institutions, suggests an appreciable level of trust as a communication tool. Advertising media which uses electronic energy to transmit...
ABSTRACT
The study examined the impact of corporate social responsibility on organizational image in Access Bank Aba, Ahia State. In addition to other objectives, the study focused on determines...
ABSTRACT
The general objective of this study is to determine the effect of product packaging of selected companies in the food and beverage industry in Nigeria. On this objective, a survey method...
ABSTRACT
This research work titled the Effect of Customer Relationship in Marketing on the Practice of ABC Transport Pie, Enugu State in Nigeria (A study of ABC Transport Limited Enugu) was...
ABSTRACT
Road transport plays an important role in agricultural development. This is because it is the major means of transporting agricultural produce from the farms to the markets as well...
ABSTRACT
The study was on effect of service delivery on the performance of selected banks in Umuahia (a study of guaranty trust bank Pie. and Eco-bank}. The objectives of the study were (1) to...